SEO focuses on on-site and off-site optimization techniques to improve a website's visibility in search engine results. SCO takes a broader approach by evaluating where people find information across different channels and platforms. While SEO focuses on numbers, SCO aims to maximize efficiency and effectiveness in reaching customers across various sources. SCO involves creating high-quality, unique content that is shared widely either through famous contributors or improved distribution methods in order to cut through online noise.
The ppt takes you through the business side of Facebook and how company promote business on Facebook. The ppt covers :
1) Facebook Fan Engagement
2) Anatomy of An Ad Campaign
3) Adverts
4) Facebook Insights
5) Other Marketing Tools
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
The ppt takes you through the business side of Facebook and how company promote business on Facebook. The ppt covers :
1) Facebook Fan Engagement
2) Anatomy of An Ad Campaign
3) Adverts
4) Facebook Insights
5) Other Marketing Tools
The Benefits of Social Media for BusinessPCM creative
This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?
A very big trend of newly marketing era of Digital Marketing. Facebook marketing will help you for making advertise your product on Facebook for business Leads and awareness.
Hello if you're looking digital marketing syllabus then this PDF is useful for you this PDF will give you complete information of digital marketing syllabus 2023
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
Hello if you're looking digital marketing syllabus then this PDF is useful for you this PDF will give you complete information of digital marketing syllabus 2023
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Digital Marketing Manager Responsibilities. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube).
Join MeetEdgar and get excited for our newest feature we are building: INSTAGRAM!
We will chat about how you can, in fact, use Instagram to grow your traffic – and not just your follower count and how to leverage Instagram to bring in more visitors to your top-performing content without spending your budget on advertising.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Why a Content Hub should be at the heart of your Content Marketing Strategy. A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
What is Digital Marketing and What are different Activities come under Digital Marketing? This PPT will help you to gain more knowledge about Digital Marketing Services.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
We are providing the services of Digital Marketing & SEO in Chishtian and all over the World.
For Further Info: 03333040913
www.digitalmarketingpublic.blogspot.com
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
How to Plan an Online Business
SEO Expert Reno Sandy Rowley top digital marketing expert located in Reno Nevada. Reno SEO services, voted best in Northern Nevada. www.RenoWebDesigner.com
Reno SEO, Marketing & Web Design.
450 Sinclair St, Reno, NV 89501
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
1. SEO vs SCO
According to Hostingfacts, there are 1.24 billion websites in the world in
2017. In 21st
century, due to the wave of digitalization and extreme penetration of
internet, Website has become primary source of making an impact on customers
mind in first glance. In any competition, everyone comes with motive of winning
the competition. The same is happening with competition of winning the
customers using attractive website. To win a competition, there is need of skills.
In a competition of websites, to win a battle of searchable website, company
needs tools such as SEO (Search Engine Optimization), SCO (Search Channel
Optimization), PPC (Pay Per Click), SMO (Social Media Marketing) and another
SCO (Social/Sharable Content Optimization).
(Image Source- Google)
Search Engine Optimization is one of the most popular ways to make
website more visible to customer. It is basically part of Search Engine Marketing.
Highly ranked website or website which more repeated is more visible for any
person. Even person always visits the first website displayed during search. This is
the reason why every company wants their website in first place. SEO is one of
the ways to convert a person into a customer. Search Engine Optimization
includes perfect finishing for a website apart from visibility. SEO has two pillars on
which the whole Search Engine Optimization is based upon. One is on-site SEO
2. and other is off-site SEO. On-site Search Engine Optimization works in terms of
surface finishing of a website. There are set of rules which anyone can apply to
make his/her website more user friendly. It includes correct URL, impressive title
and good description. Other than that, company can focus on body tags (H1, H2,
and H3), internal linking and SEO images. Off-site SEO contains helps from other
websites to improve the ranking and visibility. Visibility of our website on others
website creates a way to connect another set of people to our website. It
increases the visitor‟s base by large volume. Also, it increases website‟s trust in
the eyes of search engines. There are lots of techniques involved in off-site SEO.
Some of them are social networking sites, blogging, Blog marketing, forum
marketing, search engine submission, social bookmarking, photo sharing, online
shopping network etc. Social networking sites plays bigger role in the concept of
off-site marketing. If we consider countries with highest population, then
Facebook can be the 3rd
most populated country. This kind of visitor base can
help us to spread information of our website in different region and to the
different sectors of visitors. Submitting your website and sharing your blog on
social bookmarking sites such as StumbleUpon, Reddit, Digg etc. will help to make
your website more visible to search engine crawl. Photo sharing on sites such as
Picasa also increases ways to connect with potential customers.
(Image source- Google)
3. Under SEM (Search Engine Marketing), there are ways in which using money we
can buy specific area of webpage to present our site.
(Image source-Google)
SCO means Search Channel Optimization. SCO came into picture for the
first time in 2015. In simple words, it is a framework to check visibility and quality
of your website with respect to its ranking on Google. Search Channel
Optimization is more broad and in depth concept than Search Engine
Optimization. 4-5 years ago, we had a problem in terms of where are people
going to find our company‟s name. Search Engine Optimization and Search Engine
Marketing solved the problem and it gave new approach to digital marketing.
Now, we have lots of sources where we can present our company in different
markets with different perspectives. But, for today‟s marketer, the question is
“How can our company breakthrough the noise, and make it easier for people to
find my site?”. To answer this question, we have to think bigger and Search
Channel Optimization is the answer. Visitors do not stay on only one channel.
They try for different platform for various types of information of single product
or service. We have to evaluate which way is working and which is not working.
SEO is all about numbers of techniques we can use to increase visibility of
our website. SCO is approach to maximize the efficiency and effectiveness of
ways to reach customers. In SCO, we have to focus on „People Connect With
People‟, your content on website or on blog must be written by someone who is
expertise in that specific field. People always trust on big names. To stand apart
4. from the crowd, be the unique one. Sharing content is essential for SCO. Quality
content is going to be shared so if you have big name on board then you do not
have to worry. But, if content is not sourced from famous name then you should
focus on improved distribution of content. Try to get connected with different
industries and sectors; mouth publicity is necessity of modern market. Last but
not least, improve your client service.
Basically, SEM gives you ways and SCO gives you power to make ways
more effective.
Author- Sangram Pisat
SIMSREE, Mumbai