The document outlines a digital marketing strategy proposal by Vibes Communications, detailing key objectives such as brand building and lead generation. It includes a comprehensive digital plan covering search engine optimization, pay-per-click advertising, social media engagement, and website development, along with estimated costs and expected outcomes for various services. Additionally, it emphasizes the importance of both organic and paid marketing strategies to increase visibility and engagement across multiple platforms.

1. Digital Marketing Services
By Avaneendra, Vibes Communications

2. How do I get
attention in the
world of BIG
data

3. Sequence
Client Brief
Digital Marketing Strategy Objectives
What can Vibes offer
Search Philosophy
Social Engagement
Road Ahead
7 Pointer Vibes Strategy
Sample Digital Plan
Contact Us

4. Client Brief
• Key objectives of the campaign would be
• Brand Building
• Lead Generation

5. Does online fit with your overall strategy
objectives?
• Your offline strategy
• Your short-term and long-term strategy

6. Digital marketing strategy objectives
Awareness
Consideration &
Intent
Acquisition Support Engagement
Online you can measure KPIs at each stage!
Search Engine
Optimization
Pay Per Click
Advertising
Online advertising
Online PR
Lead generation
Social Media
Landing page optimization
Mobile acquisition touch
points
Capturing data at the
show-home, event or
influence through the
bank
Content marketing
Mobile marketing
Lead generation techniques
Website design personas
Content marketing
Email newsletters
Mobile Marketing
Customer Service and Support
Social Media

7. What can Vibes Digital offer

8. Organic is fiercely competitive place to play
A good organic search strategy should:
• Involve good on-page SEO so search engines
can find you
• Include a blog that is updated often with
insights pertinent to your industry (in order
to increase inbound links and the number of
pages crawled by search engines)
• Utilize site links and micro-sites to win more
on SERPs
A better strategy will use paid to
complement organic to ensure coverage on
the SERP and to improve opportunities for
clicks.

9. When it comes to paid… you want to be on top

10. Being first matters too

11. Sample SEO Plan
MAJOR TASKS
• On Page SEO Activities
• Off Page SEO Activities
• Keywords Identification & SEO Plan Execution

12. Sample Google Plan
Proposal: Client Name
Contact
Proposal Summary
Total Cost Est. Impressions Reserved Impressions Est. Clicks Est. Views eCPM
Rs.1,00,000 38,37,810 -- 19,536 -- Rs.26.06
CHD Developers
Locations India
Languages English
Search 30-day Cost Est. 30-day Impressions Est. 30-day Clicks Est. CPC Est. CTR
Keyword Targeting Rs.50,000 1,20,000 1,237 Rs.40.42 1.03%
GDN 30-day Cost Est. 30-day Impressions Est. 30-day Clicks Est. CPC Est. CTR
Placement Targeting Rs.30,000 16,60,220 8,026 Rs.3.74 0.48%
Topic Targeting Rs.20,000 20,57,590 10,272 Rs.1.95 0.50%
Total Cost Est. Impressions Est. Clicks
Rs.1,00,000 38,37,810 19,536
NOTICE: All non-reserve values quoted are estimates and do not guarantee future performance. Proposed auction inventory is subject to change due to market conditions.
SAMPLE FOR
UNDERSTANDING

13. Be Social

14. Sample Social Plan

15. ROAD AHEAD

16. 7 Point
Program
to drive
Marketing
Plan
1. Website Analysis
2. Microsite Development
3. Search Engine Optimization
4. Pay Per Click(Google Ads)
5. Social Media Engagement
6. Emailer Program
7. Affiliate Program
STEPS
7 POINT VIBES STRATEGY

17. Sample Digital Plan
Digital Operations Category &
Tactic
Primary Job(s) of Tactic Execution Strategy Intended Outcome Responsibility Cost per month
Organic
Client Microsite Acquisition, Retention & Brand
Building
HTML Responsive Microsite User engagement through
Digital & ATL Exercises
Vibes INR 25K(One time)
Email(Current Customers,
Partners, Employees, New
Prospects)
Acquisition, Retention & Brand
Building
HTML Mailer Retain current customers
through engagement
Vibes INR 10K/HTML Mailer
Social(New & Current
Customers, Employees,
Partners)
Acquisition, Retention & Brand
Building
Social Campaign(On all leading
platforms)
Reach targeted Audience Vibes INR 40K+Taxes/Month
Search(SEO) Acquisition Search Engine Optimization Pull effect Vibes INR 1.5K/Keyword/Month
Inorganic
Google Ads(Search) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes As per budget. Vibes would
charge 20% for Ad optimization
& management.
Google Ads(Display) Promotion, Acquisition Paid Ads Impressions & Clicks Vibes As per budget. Vibes would
charge 20% for Ad optimization
& management.
FB, Linkedin & Twitter Ads Promotion, Acquisition Paid Ads Ads would be focused towards
microsite.
Vibes As per budget. Vibes would
charge 20% for Ad optimization
& management.
Affiliate Marketing Promotion, Acquisition Affiliate campaign on partnered
websites
Reach targeted Audience
through affiliate portals
Vibes As per budget. Vibes would
charge 20% for Affiliate
management.

18. Creative & Content Services
• Creative Services: Covers FB Creatives, Google Creatives
• Vibes can deliver 3-5 Creatives a day
• Estimate can be provided post we get the exact requirements
• Content Services: Covers Copy, Blog etc.
• Vibes can deliver 15-20 Ad copies a day
• Vibes can deliver 1 Blog every 3 days
• Estimate can be provided post we get the exact requirements

19. Detailing out-Website Development
 Website Model
o Type A-Static Website from Themeforest Theme
 5-7 pages website
 Homepage, About Us, Products, Services, Picture Gallery, Clients, Contact Us
 Cost can be shared on request
o Type B-Dynamic & responsive Website
 10-12 pages website
 All of the above pages
 Admin Control
 Cost can be shared on request
o Type C-Dynamic Group Website or Complex Website
 15-20 pages website
 All of the above pages
 Admin control
 Cost can be shared on request

20. Detailing out-SEO
On Page Activities
 Keywords Research
 Meta Tags Optimization
 Sitemap Creation
 XML Sitemap Creation
 W3C Validation
 Google Analytics Setup
 Image Optimization
 Robots.txt optimization
 RSS feed generation & submission
 Hyperlink Optimization
Off Page Activities
 Back linking
 Competitor Analysis
 Page Rank Creation
 Page Rank submission
 Web 2.0 articles creation & submission
 Local listing optimization
 Directory submission
 Article Submission
 Social Bookmarking
 Google Maps

21. Platform related Sample Social Plan
Platform Content Strategy Sharing Frequency
FB News, success stories, Events, Trends
etc.
Once a day
Twitter News, success stories, Events, Trends
etc.
Once a day
LinkedIn Business Posting Twice a week
Youtube Video capsules Once a fortnight
Instagram Images sharing Once a day
Blog Best of content shared. SEO
enriching content
1 Blog every week
Google Plus News, success stories, Events, Trends
etc. SEO enriching content.
Once a day

22. Social Media Marketing Using Facebook
• Side banner showing the company details such as what we are, what we do, contact us etc.
• We can include our new product details - banner
• We can publish notes and create groups.
• We can put like box in out site.
• We can create page for products, organization, celebrity etc.
• We can upload photos, post links that direct to our site/blog.
• We can create events like recent activities, upcoming events etc.
• Create advertisements about the new & existing & upcoming products (adds are paid based on click & rate
/day).
• View insight menu consist of daily, monthly, weekly user details, page views, unique page view etc.
• We can create multiple admin for a page.
• We can apply theme for the fan pages based on product introduction, product description etc.
• We can send links, products details to the members, groups for getting opinion , reviews etc.

23. Social Media Marketing Using Facebook
• We can send offers, promotional codes, discounts coupon to the members, groups etc.
• Facebook allows to send messages to users you have no connection with we can make use of it.
• Facebook provides classified add services.
• We can make friends from our competitors. We have to send request to many friends (through
competitors or through search ).
• Try to implement cross selling in website/product page (comparisons of products).
• We need to add personal touch in marketing for it to work. Customize our communication in order to
stand out.
• Highlight our brand we cannot make any compromise in quality and Brand establishment.
By using the above techniques we can achieve a huge traffic and sales

24. Social Media Marketing Using Twitter
• Focus on Brand promotions & microblogging (140 characters)
• Build strong & powerful relation ship with prospective customers
• Attractive bio increases popularity .
• Educate them with our new product their uses, advantages etc. and create an awareness and necessity
• Filling up the page with quick technique & tips.
• Use search.twitter.com & twellow.com to find more users.
• We can easily gain followers by following the active members in twitter.
• We will get followers by following the followers of experts, gurus or of our competitors in twitter.
• When we follow 100 members we will get atleast 70 followers.
• For getting the followers we have to follow many in a consecutive manner.
• We can post a product, link etc. and ask for opinion and reviews.
• We can use affiliate marketing & micro blogging.
• Create banner about products, organizations etc.
• We can post promotional codes for products such as discount coupon, buy 3 get 1 etc.

25. Social Media Marketing Using Twitter
• Build a personal relation ship with the followers & create a trustworthiness among them.
• Upload genuine photo, company logo or product logo.
• Try to be human and give respect the values.
• Don’t take the customer directly to the product page. Give them details description before taking them
to the product page.
• The followers want something from us so we always want to sell some thing more than they expect.
• Try to implement cross selling in website (pack include coke when we buy pizza ).
• We need to add personal touch in marketing for it to work. Customize our communication in order to
stand out.
• Highlight our brand we cannot make any compromise in quality and Brand establishment
By following the above techniques we can achieve a good traffic and sales using twitter

26. Social Media Marketing Using LinkedIn
• We can create group and make others to follow us
• We can request for the opinion and suggestion.
• We can expose our skill set.
• We can follow the companies and make other to follows us
• We can create a professional network ask for opinion and reviews etc.
• Increase your visibility.
• Improve your connect ability.
• Improve your Google Page Rank.
• Enhance your search engine results.
• Perform blind, “reverse,” and company reference checks.
• Increase the relevancy of your job search.
• Make your interview go smoother.
• Gauge the health of a company.
• Gauge the health of an industry.
• Track start-ups.
• Ask for advice. (LinkedIn Answers)

27. Thank You
Avaneendra Mishra
Business Head
Vibes Communications Pvt. Ltd.
+91 9650858881, +91 8586932861
Avaneendra@vibescom.in, http://vibescom.in