This document discusses strategies for using social media to market experiential learning programs. It notes that over 550 million people use Facebook and YouTube is the second largest search engine, demonstrating the reach of social media. The keynote will explore how to communicate the unique value of workshops and programs through concise social media updates. Attendees will brainstorm ways to engage clients using tools like Facebook pages and will follow a four-step process to develop a marketing storytelling plan focused on their niche and client benefits.

1. Marketing the ExperienceUsing Social MediaJeff RichardsonChief Transformational Engineer at Empowered AlliancesJeff@EmpoweredAlliances.com

2. The Experiential Learning Linkage ContinuationReflectionIntegrationActionCopyright Empowered AlliancesPg 2

3. Empowered AlliancesConnecting People with a PurposeKeynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self

4. Communicate Concisely Create & Share Your Conference Morning tweet / FB status update(140 characters)

5. Why Use Social Media?Look at the numbers

6. 550 million active users on Facebook

7. YouTube is #2 largest search engine

8. Social media surpassed email for communication between people

9. 32 hrs/month spent on FacebookWhy Use Social Media?Look at the numbers

10. Communicates the EMOTIONSWhy Use Social Media?Look at the numbers

11. Communicates the EMOTIONS

12. Cost EffectiveSocial Media StrategiesSmall group conversations…How are you CURRENTLY using Social Media tools to market your program?What results are you getting?

13. A Picture Paints a Thousand WordsWhat word comes to mind?

14. How many does a Video Paint?Video Demo Here

15. Engage Clients w/ Facebook PageBrainstorming ways to engage clients using Facebook tools

16. Marketing Storytelling Plan Focus StatementBrainstorm Content IdeasOrganize InformationMap Story Flow

17. 1. Define Focus StatementWhat’s relevant to US?Target Niche – Who to connect withDifferentiator(s) – What makes your program uniqueClient Benefits – What’s in it for audience

18. 2. Brainstorm ContentOne idea per post-it-noteEncourages the free flow of ideasDon’t censor, inhibit, or prematurely organize your thoughts (sort thru later)Include any relevant info… Groups

19. Activities

20. Success stories

21. References

22. Facts

23. Events

24. Statistics

25. Examples

26. Personalities

27. Metaphors

28. Symbols

29. Studies

30. Quotes

31. Ect.3. Organize InformationGroup ideas based on “themes” that emerge Create a title for each group Prioritize the groups based on importancePrioritize importance of ideas within each group#1#5#3TitleTitle1B1CTitle1A1D#4Title#2Title

32. 4. Map Content Flow Lead audience to recommended conclusionPosition StatementPosition Statement + Action