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Why Should I Use Social Media?
The document discusses the importance and benefits of using social media, particularly for professionals in health sciences communications. It provides insights on how to manage online identities, create effective profiles, make social connections, and the types of content that can be shared. A specific challenge to engage with social media by joining Twitter is emphasized throughout the text.
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Why Should I Use Social Media?
- 1. WHY SHOULD IUSE SOCIAL MEDIA? #WHYSHOULDIUSESOCIALMEDIA WENDY DARLING, COMMUNICATIONS SPECIALIST HEALTH SCIENCES COMMUNICATIONS, EMORY UNIVERSITY FOR DEPTS. OF MED / PEDS FEED CONFERENCE APRIL 17, 2015
- 2. MY BACKGROUND Wendy Darling EmoryHealth Sciences Communications, 2007 – Present General Work: • Web site management • Content management – news, video, magazine articles • Multimedia Social Media: • Emory Twitter -- manage @EmoryHealthSci & @EmoryMedicine • Emory Facebook – manage Health Sciences & Med. School • Other Emory Social Media – YouTube, LinkedIn, Pinterest • Personal social media – see www.about.me/wdarling #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
- 3. SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Instagram Pinterest Tumblr Google+ Yammer “A groupof Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Citation: Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61. Another definition: Tools that let people to create, share or exchange info, ideas, and pictures/videos in virtual communities and networks. #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
- 4. EMORY SOCIAL MEDIA EmoryUniversity Twitter - @emoryuniversity | Facebook – EmoryUniversity YouTube – EmoryUniversity | Instagram – emoryuniversity LinkedIn – Emory University | Pinterest – emoryuniversity Emory School of Medicine Twitter - @emorymedicine | Facebook – EmoryMedicine Dept. of Medicine Twitter @EmoryDeptOfMed | Facebook – EmoryDeptofMedicine Woodruff Health Sciences Center Twitter - @emoryhealthsci | Facebook – EmoryHealthSci Emory Healthcare Twitter – @emoryhealthcare | Facebook – EmoryHealthcare #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
- 5. YOUR ONLINE IDENTITY Decideon Your Identity Personal or Professional? • Just for work? • When is it appropriate to include personal stuff on a professional account? • What about protecting reputation of your employer? • What about confidentiality? Broad or Niche? • “Broadcast” everything under the sun? • Or focus on specific area or group of areas to focus? • How specialized do you want your tweets to be? Your Social Media Profile • Appropriate avatar? • Accurate mini-bio? • Customize the look? • Does profile match type of account (official vs. personal)? Official or Unofficial • How will you identify yourself? • If you’re “official,” would you want yourself quoted by media saying what you’re saying? • Confidentiality Get Started Sign up, pick a handle, and get started…Keeping this in mind: #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
- 6. YOUR SOCIAL CONNECTIONS Whereto start making connections? • Emory peers, institutions, partners • Local, regional, national, international institutions • Journals & associations • Conference events • Research communities • Media – outlets & individuals Tools • Explore other people’s profiles & connections • Tools – lists, groups, suggestions, search, hashtags #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
- 7. CONTENT TYPES So Muchto Share… • Research & articles you’re reading • Journal articles • YouTube videos • Conference news & presentations • Blog posts • Media pieces • Science/discovery news • Visuals – charts, scans, messages • Things that are inspiring you • Online chats & conversations Plus… Shares & Retweets #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!