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Why Should I Use Social Media?

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Emory University
Emory University

Presentation given at Emory Dept. of Medicine & Dept. of Pediatrics FEED Conference. Part of a three-part presentation to Emory physicians and researchers. The second part was delivered by Emory's Dr. Gina Lundberg and the third part by Emory researcher Tim Read.

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WHY SHOULD I USE SOCIAL MEDIA? #WHYSHOULDIUSESOCIALMEDIA WENDY DARLING, COMMUNICATIONS SPECIALIST HEALTH SCIENCES COMMUNICATIONS, EMORY UNIVERSITY FOR DEPTS. OF MED / PEDS FEED CONFERENCE APRIL 17, 2015
MY BACKGROUND Wendy Darling Emory Health Sciences Communications, 2007 – Present General Work: • Web site management • Content management – news, video, magazine articles • Multimedia Social Media: • Emory Twitter -- manage @EmoryHealthSci & @EmoryMedicine • Emory Facebook – manage Health Sciences & Med. School • Other Emory Social Media – YouTube, LinkedIn, Pinterest • Personal social media – see www.about.me/wdarling #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Instagram Pinterest Tumblr Google+ Yammer “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Citation: Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61. Another definition: Tools that let people to create, share or exchange info, ideas, and pictures/videos in virtual communities and networks. #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
EMORY SOCIAL MEDIA Emory University Twitter - @emoryuniversity | Facebook – EmoryUniversity YouTube – EmoryUniversity | Instagram – emoryuniversity LinkedIn – Emory University | Pinterest – emoryuniversity Emory School of Medicine Twitter - @emorymedicine | Facebook – EmoryMedicine Dept. of Medicine Twitter @EmoryDeptOfMed | Facebook – EmoryDeptofMedicine Woodruff Health Sciences Center Twitter - @emoryhealthsci | Facebook – EmoryHealthSci Emory Healthcare Twitter – @emoryhealthcare | Facebook – EmoryHealthcare #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
YOUR ONLINE IDENTITY Decide on Your Identity Personal or Professional? • Just for work? • When is it appropriate to include personal stuff on a professional account? • What about protecting reputation of your employer? • What about confidentiality? Broad or Niche? • “Broadcast” everything under the sun? • Or focus on specific area or group of areas to focus? • How specialized do you want your tweets to be? Your Social Media Profile • Appropriate avatar? • Accurate mini-bio? • Customize the look? • Does profile match type of account (official vs. personal)? Official or Unofficial • How will you identify yourself? • If you’re “official,” would you want yourself quoted by media saying what you’re saying? • Confidentiality Get Started Sign up, pick a handle, and get started…Keeping this in mind: #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
YOUR SOCIAL CONNECTIONS Where to start making connections? • Emory peers, institutions, partners • Local, regional, national, international institutions • Journals & associations • Conference events • Research communities • Media – outlets & individuals Tools • Explore other people’s profiles & connections • Tools – lists, groups, suggestions, search, hashtags #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
CONTENT TYPES So Much to Share… • Research & articles you’re reading • Journal articles • YouTube videos • Conference news & presentations • Blog posts • Media pieces • Science/discovery news • Visuals – charts, scans, messages • Things that are inspiring you • Online chats & conversations Plus… Shares & Retweets #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!

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Why Should I Use Social Media?

  • 1. WHY SHOULD I USE SOCIAL MEDIA? #WHYSHOULDIUSESOCIALMEDIA WENDY DARLING, COMMUNICATIONS SPECIALIST HEALTH SCIENCES COMMUNICATIONS, EMORY UNIVERSITY FOR DEPTS. OF MED / PEDS FEED CONFERENCE APRIL 17, 2015
  • 2. MY BACKGROUND Wendy Darling Emory Health Sciences Communications, 2007 – Present General Work: • Web site management • Content management – news, video, magazine articles • Multimedia Social Media: • Emory Twitter -- manage @EmoryHealthSci & @EmoryMedicine • Emory Facebook – manage Health Sciences & Med. School • Other Emory Social Media – YouTube, LinkedIn, Pinterest • Personal social media – see www.about.me/wdarling #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
  • 3. SOCIAL MEDIA Facebook Twitter LinkedIn YouTube Instagram Pinterest Tumblr Google+ Yammer “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Citation: Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61. Another definition: Tools that let people to create, share or exchange info, ideas, and pictures/videos in virtual communities and networks. #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
  • 4. EMORY SOCIAL MEDIA Emory University Twitter - @emoryuniversity | Facebook – EmoryUniversity YouTube – EmoryUniversity | Instagram – emoryuniversity LinkedIn – Emory University | Pinterest – emoryuniversity Emory School of Medicine Twitter - @emorymedicine | Facebook – EmoryMedicine Dept. of Medicine Twitter @EmoryDeptOfMed | Facebook – EmoryDeptofMedicine Woodruff Health Sciences Center Twitter - @emoryhealthsci | Facebook – EmoryHealthSci Emory Healthcare Twitter – @emoryhealthcare | Facebook – EmoryHealthcare #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
  • 5. YOUR ONLINE IDENTITY Decide on Your Identity Personal or Professional? • Just for work? • When is it appropriate to include personal stuff on a professional account? • What about protecting reputation of your employer? • What about confidentiality? Broad or Niche? • “Broadcast” everything under the sun? • Or focus on specific area or group of areas to focus? • How specialized do you want your tweets to be? Your Social Media Profile • Appropriate avatar? • Accurate mini-bio? • Customize the look? • Does profile match type of account (official vs. personal)? Official or Unofficial • How will you identify yourself? • If you’re “official,” would you want yourself quoted by media saying what you’re saying? • Confidentiality Get Started Sign up, pick a handle, and get started…Keeping this in mind: #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
  • 6. YOUR SOCIAL CONNECTIONS Where to start making connections? • Emory peers, institutions, partners • Local, regional, national, international institutions • Journals & associations • Conference events • Research communities • Media – outlets & individuals Tools • Explore other people’s profiles & connections • Tools – lists, groups, suggestions, search, hashtags #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!
  • 7. CONTENT TYPES So Much to Share… • Research & articles you’re reading • Journal articles • YouTube videos • Conference news & presentations • Blog posts • Media pieces • Science/discovery news • Visuals – charts, scans, messages • Things that are inspiring you • Online chats & conversations Plus… Shares & Retweets #WHYSHOULDIUSESOCIALMEDIA CHALLENGE: Join Twitter today!