Introduction to ArtificiaI Intelligence in Higher Education
Use Social Media to Enhance Your Job Search
1. Using
Social
Media
Tools
to
Enhance
Your
Job
Search
Strategy
Tom
Carbonaro
September
1,
2010
2. Your
Job
Search
Strategy
Know
who
are
you,
and
what
you
want
to
do:
Your
positioning
statement
Your
marketing
plan
Your
resume
Get
your
message
out:
Network
Network
Network
3. What
is
Job
Search
2.0?
The
use
of
social
media
tools
to
get
your
message
out
and
expand
your
network:
Take
your
marketing
plan
to
the
web
Establish
yourself
as
a
expert
Help
people
find
you
Connect
with
people
beyond
your
traditional
network
4. HR
Recrui9ng
Trends
According
to
a
Jobvite
survey
of
440
HR
pros:
72%
plan
to
spend
more
time
recruiting
via
social
networks
this
year
Half
expect
to
spend
less
time
on
job
boards
The
most
popular
sites
for
recruiters
and
HR
pros:
Linkedin
(used
by
80%
of
those
who
responded)
Twitter
(42%)
Facebook
(36%)
Jobster
(17%)
Myspace
(13%
5. Establishing
Your
Brand
On-‐line
Decide
on
your
goals
for
using
social
media:
Communicate
your
brand
and
build
your
network
Participate
in
groups
and
communities
Be
seen
as
an
expert
in
your
field
Be
consistent
and
current:
Use
your
positioning
statement!
Leverage
your
marketing
plan
Keep
your
information
up
to
date
Always
use
the
same
account
name
and
photo
6. LinkedIn:
The
Basics
Your
LinkedIn
Profile:
Fill
out
your
profile
completely
Create
a
personalized
URL
e.g.
http://www.linkedin.com/in/tomcarbonaro
Be
consistent:
use
your
marketing
plan
and
resume
Manage
your
contacts
Get
recommendations
Keep
it
up
to
date
7. LinkedIn:
Beyond
Your
Profile
Update
your
status
regularly
Read
updates
from
your
connections
Find
out
who’s
looking
at
your
profile
Use
LinkedIn
apps
like
WordPress
and
SlideShare
Join
groups
and
discussions
10. What
About
Facebook?
Decide
how
you
want
to
use
it:
As
part
of
your
job
search…
Or
strictly
personal
Actively
control
who
gets
access
to
what:
Don’t
make
your
profile
public
Use
the
privacy
settings
based
on
your
intent
Choose
your
friends
wisely
11. Other
Sites
to
Publish
Your
Brand
Plaxo
Social
Networking
site
similar
to
LinkedIn
Jobster
Networking
and
job
search
site
Visual
CV
Interactive
on-‐line
resume
Google
Profiles
Profile
page
that
links
to
other
social
network
sites
ZoomInfo
People
search
service
that
allows
personal
profiles
12. What
is
TwiKer?
Twitter
is
a
service
for
people
to
communicate
and
stay
connected
through
the
exchange
of
quick,
frequent
messages.
People
write
short
updates,
called
"tweets"
of
140
characters
or
fewer.
These
messages
are
posted
to
your
profile,
sent
to
your
followers,
and
are
searchable
by
anyone.
13. How
do
you
start
Twee9ng?
Create
a
profile:
Create
your
user
name
Upload
a
professional
photo
Create
your
bio
(160
chars):
Your
branding
statement
Link
to
your
Web
site:
your
LinkedIn
profile
or
Blog
Starting
Tweeting
Your
Twitter
page
displays
all
your
tweets
14.
15. How
can
you
use
TwiKer?
To
establish
yourself
as
subject
expert:
Talk
about
what
you’re
working
on
Ask
and
answer
questions
on
topics
in
your
field
Report
and
comment
on
news,
trends
and
current
events
Post
links
to
relevant
web
sites
and
articles
To
build
your
network:
Find
people
with
similar
interests
Connect
with
people
you
wouldn’t
be
able
to
reach
otherwise
To
search
for
job
opportunities:
Let
people
know
what
you’re
looking
for
Find
jobs
being
posted
on
Twitter
16. Follow
Me,
Follow
You
Twitter
users
can
“Follow”
other
users
You
see
the
Tweets
of
people
you
choose
to
follow
Your
Tweets
are
seen
by
people
who
choose
to
follow
you
You
can
reply
directly
to
another
user
Publicly,
by
using
@username
Privately
by
using
DM
username
17. Finding
People
to
Follow
Use
the
search
function
to
find
people:
Search
for
people
you
know
Search
for
leaders
in
your
field
Search
for
keywords
in
your
industry
Look
at
who
other
people
are
following
Use
Twitter
reference
sites:
Twitter
yellow
pages:
twellow.com
Mr.
Tweet:
mrtweet.com
Wefollow:
wefollow.com
Twollow:
twollow.com
ExecTweets:
exectweets.com
18. Finding
Subject
Areas
Hashtags:
Allow
users
to
sort
topics
into
useful
categories
to
revisit
later
e.g.
#tweetmyjobs,
#hiring,
#iphone
Check
out
http://hashtags.org/
Job
Search
Feeds:
Twitter
accounts
that
post
job
openings
e.g.
@NewYorkTechJobs,
@nymarketingjobs
TweetMyJobs:
http://tweetmyjobs.com/
22. What
about
Blogs?
A
Blog
is
a
web
site,
authored
by
a
person
or
a
group
with
regular
entries
offering
news,
commentary
or
information
on
a
particular
topic
Blogs
are
great
ways
to:
Establish
yourself
as
an
expert
in
a
field
or
topic
Stay
current
in
your
field
or
industry
Improve
your
writing
and
communications
skills
Connect
with
people
who
have
common
interests
Market
your
skills
and
knowledge
23. Topics
to
Blog
About
Your
field
or
industry:
A
particular
subject
area
you
have
interest
in
Current
issues
and
trends
in
your
industry
Your
personal
brand
Your
job
search
experience:
Job
search
strategies
Experiences
you’re
had
in
your
search
This
is
your
chance
to
show
your
passion!
24. Developing
Your
Blog
Choose
your
topic
and
a
title
Buy
a
custom
URL,
your
name
or
your
blog
title
Create
an
account
on
Wordpress,
TypePad
or
Blogger
Pick
a
design
template
Design
your
layout,
create
an
“about”
page
Add
links
to
your
other
social
media
accounts
Write
your
first
several
articles
Announce
your
Blog
on
LinkedIn
and
Twitter
Use
the
LinkedIn
Blog
application
25.
26.
27.
28. Tying
It
All
Together…
Help
people
find
you
Be
consistent
across
all
your
social
media
sites:
Use
your
positioning
statement,
marketing
plan
and
resume
Use
the
same
photo
Use
the
same
account
name:
www.linkedin.com/in/tomcarbonaro
www.twitter.com/tomcarbonaro
www.facebook.com/tomcarbonaro
www.tomcarbonaro.com
tomcarbonaro@me.com
tomcarbonaro@gmail.com
29. Tying
It
All
Together…
Creating
account
names:
Decide
whether
to
use
your
real
name
vs.
a
brand
name
e.g.
mikedavis
vs.
thefinanceguru
Use
the
same
name
everywhere,
including
email:
Use
knowem.com
or
namechk.com
to
check
availability
Common
names
need
to
get
creative,
e.g.
Mike
Davis
could
use:
mikedavisesq,
mikedavismba,
mikedavisthefinanceguru
Register
it
as
a
domain
name
on
godaddy.com
e.g.
www.mikedavismba.com
30. Tying
It
All
Together…
Google
yourself
on
a
regular
basis
31. Tying
It
All
Together
Be
available
all
the
time,
leverage
mobile
tools:
iPhone
and
Blackberry
apps
for
LinkedIn,
Facebook,
Twitter
32. Always
Remember…
Think
about
what
you
say
in
public
Don’t
post
things
you
wouldn’t
want
an
employer
to
see
Review
your
privacy
settings
Be
positive,
never
be
negative
Don’t
be
critical
of
former
colleagues
or
employers
Be
supportive,
not
argumentative
Be
selective
in
who
you
network
with
Your
network
is
a
reflection
of
who
you
are
33. One
Final
Thought
Remember,
its
about
building
the
relationships,
the
technology
is
just
the
enabler
Good
Luck!!