This document discusses the importance of using social media for job searching. It provides statistics on social media usage and explains how sites like Facebook, LinkedIn, and Twitter can be leveraged to find jobs. Specific tips are offered for each platform, such as customizing profiles, searching for keywords, connecting with others in your industry, and following companies. The key message is that social media is now a premier landscape for finding jobs and advancing careers if used strategically.

2. What do you think when you hear “Social Media”
Social Media Foundation?
• Friendster (2002)
• Myspace (2003)

3. Social Media or Web 2.0 is a Conversation…
…supported by online tools.

4. Social Media is an umbrella term
that defines the various activities
that integrate technology, social
interaction, and the construction
of words, pictures, videos, and
audio.
- Anvil Media

5. Having conversations online…
• Blogs
• Online Chat
• RSS Feeds
• Widgets
• Social Networks
• Message Boards
• Podcasts
• Video Sharing
• Photo Sharing

6. Statistics…
… over 73% of active online users have read a blog
… 45% have started their own blog
… 57% have joined a social network
… 83% have watched video clips

7. So what does this have to do with us?
Social Media is now becoming
the premier landscape for job
searching and hiring-- and if
used right, it could lead not
only to a job one desires but
also allow one to advance in
their business career.
- Pedram Tabibi

8. So what does this have to do with us?
- One in six employees use social media to find their current
job, up from one in nine in 2010
- Nearly 90 percent of job seekers have a social media profile
- 54 percent of all job seekers use Facebook, Twitter or LinkedIn to
find jobs

9. So what does this have to do with us?
- 50 percent of job seekers have used Facebook, 26 percent used
LinkedIn and 25 percent used Twitter to look for a job in the past 12
months
- 18.4 million Americans found their current jobs through
Facebook, along with 10.2 million through LinkedIn and 8 million
through Twitter

10. How Do We Get Started?
- Search online job markets for keywords
used in job postings by appealing
employers
- Keywords help to create a better search
for potential jobs and align you with your
interested industry

11. Now That We Have Our Keywords, Let’s Talk Sites…
Quiz- Why are Social Media sites/logos blue?

12. - More of a social site
- Friends, Family, Childhood Friends, Co-
workers…
- With the personal connection
already established, Facebook leads to
higher percentage of job leads

13. - Carefully tell your network you’re currently seeking work
- Use applications (Indeed, LinkedIn, etc) to open up your
network of contacts
- Use the new “Timeline” layout to ensure all information is
correct and protected
- Be cognizant of what is posted and open to the
public

14. - More of a professional networking site
- Once you are registered and signed in you must
complete a certain percentage of your profile
- Your LinkedIn profile should not be your resume
as it is not about your past: Your LinkedIn profile
should be about your branding for
your future

15. - One new addition to LinkedIn are the “Skills” that
you can add to your profile
- This is where your keywords come in to play
- Employers pay for LinkedIn’s Hiring Solutions
Software to be able to search for keywords of
potential new hires
- 40% of LinkedIn’s revenue comes
from this software

16. Seek your Connections!
- Search for co-workers, past employers, community
members, professional friends, etc…and ask them to
“connect”
- Search for businesses…past employers, current employer,
appealing employers in your industry, employers that you
have personal connections with, etc
- It’s not “taboo” to have too many connections on LinkedIn
- Search for Hiring Managers of targeted employers

17. Join Groups and Discussions!
- Search and ask to join groups that you have interest in
- Alumni, Companies, Professional Affiliations, Industries…
- Take part in the open discussions…get your
name, experiences, and ideas out!

18. Search for potential employers
- Find hiring managers or HR personnel to connect with
- Research the company
- Look for job postings

19. The more complex of the 3…
- Once you register you will want to set up your
username with your real name
- Your username will appear on all “tweets” as
“@RealName”
- If you have a blog or personal website feel
free to add it

20. - “Tweets” are a 140 character or less message
that you post
- Keep your Tweets public for potential
followers

21. What is a Hashtag?
- Type the Hashtag (#) and Hashtag name and
your tweet will be posted on the Hashtagged
wall as well
- Go to www.tagdef.com to search for relevant
topics of interest
- Start a TwitChat using a hashtag

22. - “Mentions” are a way to tag someone…they get
notification when you mention them
- Tell them you like their posts, etc.
- Karma strategy- mention other twitter users by adding
@theirname in your tweet…in return-- hope they will do
the same for you!!

23. Who to Follow??
- Search and follow companies you have
interest in
- Search for users in the industry
- Follow accounts that post job openings
- Follow recruiters
- Conferences and events in your industry
- DO NOT BE AFRAID TO MAKE
CONTACT AND ASK FOR GUIDANCE

24. Brought to you by: #GoneBlue

25. http://windmillnetworking.com/2011/02/25/tips-integrating-social-media-linkedin-
job-search-2011/
http://timsstrategy.com/updating-a-social-media-strategy-for-job-search/
http://libn.com/youngisland/2011/12/16/social-media-transforms-the-job-search-
recruitment-landscape/
http://www.careerealism.com/job-search-effective-secrets/