My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
Moving People to Action. Presented by Jesse Luna at the Center for Nonprofit Management's Social Media Day at Antioch University on March 19, 2012. @Jesseluna on Twitter, www.socialactionweb.com.
From About.me to Zillow.com - the Long Tail of Social Media #socialatozDave Tinker, CFRE
Presentation by Lisa Chmiola, CFRE and Dave Tinker, CFRE at the 51st Annual AFP International Conference on Fundraising in San Antonio, TX, on March 25, 2014. on the longtail applications of social media for fundraising and nonprofits.
It includes Asian, North American and Russian social media tools and examples of how each are used by npos and npos to engage constituents.
Presented at #AFPicon 2014 in San Antonio, Texas:
You've mastered implementing Facebook, Twitter and YouTube for your organization ... what more social media exposure could you need? Many more tools exist to share your mission and efforts. This session takes participants along the long tail of social media, highlighting some of the newest and most effective tools to implement in your organization to maximize your development efforts.
Amnesty International USA Engagement Media Overview—Kyra StoddartBig Duck
Presentation on Amnesty International USA's approach to online engagement, presented by Kyra Stoddart to Farra's Online Engagement class at the New School.
Beyond the Chitchat: Rethinking Social Media for Businesschristse
My talk at the MarkLogic Digital Publishing Summit 2009 at The Plaza Hotel on December 10, 2009. I covered how publishers can translate their existing audience into social media success, and presented BusinessWeek's Business Exchange as a case study.
Moving People to Action. Presented by Jesse Luna at the Center for Nonprofit Management's Social Media Day at Antioch University on March 19, 2012. @Jesseluna on Twitter, www.socialactionweb.com.
From About.me to Zillow.com - the Long Tail of Social Media #socialatozDave Tinker, CFRE
Presentation by Lisa Chmiola, CFRE and Dave Tinker, CFRE at the 51st Annual AFP International Conference on Fundraising in San Antonio, TX, on March 25, 2014. on the longtail applications of social media for fundraising and nonprofits.
It includes Asian, North American and Russian social media tools and examples of how each are used by npos and npos to engage constituents.
Presented at #AFPicon 2014 in San Antonio, Texas:
You've mastered implementing Facebook, Twitter and YouTube for your organization ... what more social media exposure could you need? Many more tools exist to share your mission and efforts. This session takes participants along the long tail of social media, highlighting some of the newest and most effective tools to implement in your organization to maximize your development efforts.
Amnesty International USA Engagement Media Overview—Kyra StoddartBig Duck
Presentation on Amnesty International USA's approach to online engagement, presented by Kyra Stoddart to Farra's Online Engagement class at the New School.
Beyond the Chitchat: Rethinking Social Media for Businesschristse
My talk at the MarkLogic Digital Publishing Summit 2009 at The Plaza Hotel on December 10, 2009. I covered how publishers can translate their existing audience into social media success, and presented BusinessWeek's Business Exchange as a case study.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Session 2: Nicholas Standage (PAU) Blogging, µicroblogging and the top 3Web2LLP
Second session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Blogging, µicroblogging and the top 3
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-2-tools
This tool guides organizations through a capacity assessment, which will help local organizations assess and strengthen their institutional capacity and be able to compete for and secure international funding. Areas of assessment include governance, administration, human resource management, financial management, organizational management, and program management.
This presentation explores USAID's efforts to accelerate progress to end Tuberculosis (TB), the Global Accelerator to End TB, and how the agency is working with local organizations to fight TB.
USAID's New Partnership Initiative focuses on working with new and underutilized partners. This presentations explores what that means and which types of USAID agreements and awards are involved.
Dr. Monique Wubbenhorst, Deputy Assistant Administrator, Bureau for Global Health, USAID covers the agency's mission and how they address treatment and prevention of disease, with a focus on strengthening partnerships with faith-based organizations.
This presentation covers the USAID Office of Maternal, Child Health and Nutrition; the Office of Health Systems; Office of Population and Reproductive Health; and the Center for Innovation and Impact.
USAID's Dianna Lightfoot explores examples of successful faith-based organization partnerships with USAID and shares resources to help organizations partner with USAID.
Brian Klotz of the Center for Faith and Opportunity Initiatives, USAID shares the agency's Journey to Self-Reliance and plans for working with faith-based organizations to reach people with care and services.
E. Anne Peterson, MD, MPH, Senior Vice President of Global Programs, Americares explores the organizations Strive to Thrive Program, a pilot project for local health system strengthening in eight countries.
In this interactive session, known as a Flash Presentation, speakers gave a brief PowerPoint presentation followed by a poster session and Q&A. Speakers included Lebo Mothae, Mpub, Executive Director, Christian Health Association of Lesotho; Generose Mulokozi, PhD, ASTUTE Team Leader, IMA World Health; Wilma Mui, MPH, Program Associate, World Faiths Development Dialogue; Norest Hama, MSc, Health Technical Manager, World Vision International Zimbabwe; and Simon Ssentongo, BS Econ and Stats, Uganda Protestant Medical Bureau.
In recognition of World AIDS Day, 2018, Vice President Pence announced that the United States government, through PEPFAR, will invest $100 million to address key gaps toward achieving HIV epidemic control and ensuring justice for children, including by leveraging the unique capacities and compassion of faith-based organizations and communities. CDC's Susan Hillis covers PEPFAR's Faith and Community Initiative to make this achievable.
Deborah Kaliel of PEPFAR shares the program's achievements in getting people on HIV treatment and explains the program's focus on working with local partners and to reach people affected by HIV/AIDS.
Joan Littlefield, BSN, MPH, MBA, Director of Asia and Eurasia Programs, Americares shares how Americares initiated mental health training for doctors, nurses and health workers in areas at risk for natural disasters in the Philippines.
Best-selling author and poverty alleviation expert Brian Fikkert, PhD of the Chalmers Center for Economic Development explores how even tiny Christian ministries have the capacity to advance high-impact interventions to bring lasting change.
Ruth Dykstra, Public Health Graduate Student shares a study by Grand Canyon University of 10 holistic health models and the impact of faith-based global development to integrate the spiritual determinants of health into programming.
Mwai Makoka, MBBS, Program Executive for Health and Healing at the World Council of Churches dives into case studies of health-promoting churches, including churches in Tonga, Kenya, South Africa and North Carolina.
Vuyelwa Sidile-Chitimbire, MSc, MBA, Executive Director of the Zimbabwe Association of Church-related Hospitals shares what it means to have good governance, leadership and management in faith-based health care.
More from Christian Connections for International Health (20)
2. What is social media?
Social media includes web-based and mobile
technologies used to turn communication into
interactive dialogue. (Wikipedia)
Andreas Kaplan and Michael Haenlein define social media as "a group of
Internet-based applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange of user-
generated content."
3. Advantages of social media
• They’re free (mostly)
• They can help you tell your story cost-effectively
• Most can be used on cell phones
• Great way to connect with journalists, policymakers, potential
employers, powers-that-be
• With privacy settings, you can control what people see and who you are
following
• Great for researching topics for op-eds and blogs
• Metrics allows you to know who you are reaching and the impact
4. Disadvantages of social media
• Privacy concerns
• Vulnerability to criticism or attack
• Takes time to learn
• Can be addictive and distracting
• You have to look at a lot of junk before you find
stuff that’s useful
5. Most popular social media
• Facebook (personal & professional) – 1 billion+ users
(second most visited website)
• Twitter – 500 million+ users (8th most visited website)
• YouTube – 800 unique users a month, owned by
Google (3rd most visited website)
• LinkedIn (professional) – 175 million+
• Blogs (Huffington Post, Guardian, Daily Beast, etc.)
6. • An online social networking and micro-
blogging service created in 2006
• Enables people to send and read text-based
posts up to 140 characters, known as "tweets"
• Has 500m users, generates over 340m
tweets/day and handles over 1.6 billion search
queries/day
• Eighth most visited website on Internet
• Owned by Google
7. Applications for CCIH members
• To drive followers to your website, blog,
video or a relevant news item
• To educate your stakeholders
• To advocate to key stakeholders
(policymakers, journalists, etc.)
• Events (like London Family Planning Summit)
work well for Twitter
8. Tricks of the Trade
• How it works
• Hashtags (#faith)
• Twitter handles
(@CCIntlhealth)
• URL shortener
(bit.ly)
• Retweeting
• Privacy settings
12. Twitter Use Is
Rising in Africa
Over three months, South
Africans generated 5 million
tweets, Kenya 2.5 million
and Nigeria 1.6 million (this
includes only those who
geo-locate their Twitter
account)
13. • Social networking site launched in 2004
• Most successful social network in world, and
second most visited website on internet
• Over 1 billion active users (as of Sept. 2012)
• Users may join common interest groups
organized by workplace, issues or profession
14. Applications for CCIH Members
• Sharing news (your own or others’) or
photos, publicizing events or a call to
advocacy
• For those with website, can serve as more
engaging communications tool and reach
different demographic
• For those without website, can serve as
lower-maintenance, no-cost substitute
• Easy metrics shows demographics of fans
15.
16.
17. Social media
case study
364 likes
Melinda has
231,000 followers 575 likes
on Facebook
18. Handling negative posts/tweets
Interactivity is at the heart of social media
You have three options:
Do nothing
Respond to it
Deleting it (if it’s on your social media)
19. Blogs
You may not have
your own blog but:
You can comment on
others’ blogs
You can write op-eds on
others’ blogs
In either case, choose
carefully based on who
you want to reach
Once it’s published, you
still have to promote it
20. (13th most visited website)
Applications for CCIH members
• Professional networking
• Job seeking and recruiting
• Expertise to enhance your professional
credibility
• Finding groups on issue areas (LinkedIn
Groups)
• Highlighting your issues
• Promoting your news, blogs, etc.
• Research for blogs and op-eds
22. Resources
NTEN (Nonprofit Technology Network):
http://www.nten.org/
Social Good, a podcast of Chronicle of Philanthropy:
http://philanthropy.com/section/Social-Good/365/
Beth’s Blog: http://www.bethkanter.org/
Technorati Top 100 Blogs:
http://technorati.com/blogs/top100/
Measuring the Networked Nonprofit: Using Data to Change
the World: http://bit.ly/Rk17pj
Five Types of Nonprofit Tweets Guaranteed to Get
Retweeted: http://bit.ly/SSe8dM
Five Tweeters of Social Good You Have to Follow:
http://bit.ly/QZEFPi
Armchair Advocates: Where Social Media Meets Social Good:
http://armchairadvocates.com/