Download to read offline
Ccih webinar social_media_oct_25_2012_david_olson
Email: assistant@olsonglobalcom.com Phone: 555-123-4567
More Related Content
Similar to Ccih webinar social_media_oct_25_2012_david_olson
Ccih webinar social_media_oct_25_2012_david_olson
- 1. Speak Out! From MediaRelations To Social Media By David J. Olson
- 2. What is socialmedia? Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. (Wikipedia) Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content."
- 3. Advantages of socialmedia • They’re free (mostly) • They can help you tell your story cost-effectively • Most can be used on cell phones • Great way to connect with journalists, policymakers, potential employers, powers-that-be • With privacy settings, you can control what people see and who you are following • Great for researching topics for op-eds and blogs • Metrics allows you to know who you are reaching and the impact
- 4. Disadvantages of socialmedia • Privacy concerns • Vulnerability to criticism or attack • Takes time to learn • Can be addictive and distracting • You have to look at a lot of junk before you find stuff that’s useful
- 5. Most popular socialmedia • Facebook (personal & professional) – 1 billion+ users (second most visited website) • Twitter – 500 million+ users (8th most visited website) • YouTube – 800 unique users a month, owned by Google (3rd most visited website) • LinkedIn (professional) – 175 million+ • Blogs (Huffington Post, Guardian, Daily Beast, etc.)
- 6. • An onlinesocial networking and micro- blogging service created in 2006 • Enables people to send and read text-based posts up to 140 characters, known as "tweets" • Has 500m users, generates over 340m tweets/day and handles over 1.6 billion search queries/day • Eighth most visited website on Internet • Owned by Google
- 7. Applications for CCIHmembers • To drive followers to your website, blog, video or a relevant news item • To educate your stakeholders • To advocate to key stakeholders (policymakers, journalists, etc.) • Events (like London Family Planning Summit) work well for Twitter
- 8. Tricks of the Trade • How it works • Hashtags (#faith) • Twitter handles (@CCIntlhealth) • URL shortener (bit.ly) • Retweeting • Privacy settings
- 11.
- 12. Twitter Use Is Risingin Africa Over three months, South Africans generated 5 million tweets, Kenya 2.5 million and Nigeria 1.6 million (this includes only those who geo-locate their Twitter account)
- 13. • Social networkingsite launched in 2004 • Most successful social network in world, and second most visited website on internet • Over 1 billion active users (as of Sept. 2012) • Users may join common interest groups organized by workplace, issues or profession
- 14. Applications for CCIHMembers • Sharing news (your own or others’) or photos, publicizing events or a call to advocacy • For those with website, can serve as more engaging communications tool and reach different demographic • For those without website, can serve as lower-maintenance, no-cost substitute • Easy metrics shows demographics of fans
- 17. Social media case study 364 likes Melinda has 231,000 followers 575 likes on Facebook
- 18. Handling negative posts/tweets Interactivity is at the heart of social media You have three options: Do nothing Respond to it Deleting it (if it’s on your social media)
- 19. Blogs You may nothave your own blog but: You can comment on others’ blogs You can write op-eds on others’ blogs In either case, choose carefully based on who you want to reach Once it’s published, you still have to promote it
- 20. (13th most visitedwebsite) Applications for CCIH members • Professional networking • Job seeking and recruiting • Expertise to enhance your professional credibility • Finding groups on issue areas (LinkedIn Groups) • Highlighting your issues • Promoting your news, blogs, etc. • Research for blogs and op-eds
- 21.
- 22. Resources NTEN (Nonprofit Technology Network): http://www.nten.org/ Social Good, a podcast of Chronicle of Philanthropy: http://philanthropy.com/section/Social-Good/365/ Beth’s Blog: http://www.bethkanter.org/ Technorati Top 100 Blogs: http://technorati.com/blogs/top100/ Measuring the Networked Nonprofit: Using Data to Change the World: http://bit.ly/Rk17pj Five Types of Nonprofit Tweets Guaranteed to Get Retweeted: http://bit.ly/SSe8dM Five Tweeters of Social Good You Have to Follow: http://bit.ly/QZEFPi Armchair Advocates: Where Social Media Meets Social Good: http://armchairadvocates.com/
- 23.