Social Media & Politics: What You Need to Know to Run for Any Office
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5/6/2010 - Social Media & Politics: What You Need to Know to Run for Any Office with Diane K. Danielson
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Social Media & Politics: What You Need to Know to Run for Any Office
- 1. Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine
- 2. Social Media: Staffing Staffing = Social Media Champion Treat staff and volunteers like grownups
- 3. Social Media: Fundraising Money Bombs have a sense of urgency Geared to lower donors
- 6. If they volunteer, ask them to donate
- 10. Social Media: Field Operations How to volunteer Event announcements Where to get signs? Online avatars and banners GOTV Ask to: donate, volunteer, be part of online rapid response team.
- 11. We want to help, but how?
- 12. Does social media matter?
- 13. Does social media matter?
- 14. Twitter: Free Public Relations
- 15. Twitter: Free Public Relations @swiftcurrentllc = 239 followers @NorsU = 4,106 @Scarlett156 = 551 @PatriotinMA = 760 @Evanslynne = 2,465 TOTAL: 8,121 (in 5 min.) #MA2010 followers = ???? @ntsongas= 103 followers @gosox5555= 77 TOTAL: 180 (in 3 days)
- 16. Twitter: Advancing Issues Hashtags #MA2010 #P2 #41STvote #HCR #oilslick #electwomen Make things “retweetable” Reciprocity works
- 17. Social media alone is not enough Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 Rival Lee Fisher raised approx. $2,300,000
- 18. Social media can’t fix it all … Polls had Fisher at a 20-point win. Brunner closed it to a 10-point spread. But what were the compelling issues? Cultural barriers?
- 19. But social media certainly helps. To win you need: Money Name recognition; and a Compelling issue Social media helps with all three. Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two. Clark & Golnik = have compelling issues & are using social media well. As for Fisher …. I hope he has at least $300,000 of that $2.8 million dedicated to social media.
- 21. Thank You! Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine Twitter: @Downtownwoman or @DKDpolitics