Net Impact Mumbai was privileged to have Chandni Parekh share her insights into leveraging social media, particularly Twitter, to raise funds effectively for social causes. The occasion was a workshop on fund raising organized by Net Impact Mumbai at Mumbai HUB, Bandra. This provided a new dimension to the attending NGOs and many of them are following up further on this with Chandni.

1. FUND-A-CAUSE The Journey So Far… Chandni Parekh | 19 April 2011

6. More About the Blog Posts Categories Number of Posts Health 409 Education 397 Funds Offered 306 Nutrition 214 Salaries 129 Fundraiser Events 98 Events 93 Articles 71 Housing 45 Living Expenses 31 Films 19 Energy Generation 7 Miscellaneous 199

7. A Snapshot of the Fund-A-Cause Posts

8. Financial Aid Appeals

12. Funds/Free Opportunities Available

14. Fundraiser Events

16. Articles and Blog Posts

18. Conversations on Twitter

21. Most Retweeted Tweets

23. Support from People on Twitter

24. Informing Celebs About F-A-C Among the few people who expressed a desire to help F-A-C, Aniruddha and Kamal tweeted to almost all the Indian celebrities – actors, politicians, sportspeople, senior journalists – about @FundACause. To about 338 of them during the Joy of Giving Week last year. Aniruddha Kamal

25. As a result of these efforts by people I’d barely interacted with, F-A-C got new ‘followers’and retweets, including a few from those potentially influential people.

27. … Led to a Never-Seen-Before Burst of New ‘Followers’

28. Expression of Support from Actors

31. Impact of One F-A-C Tweet/Blog Post

50. Fund-A-Cause in the Media All images are hyperlinked.