It is not enough to just be on social media, but it is equally important to analyze what you are doing. Using analytics can help a social media user be more effective with posts.
This is a presentation I gave at hsjSF. It is important to set goals for social media, measure those goals, and adjust wht you are doing on social media. A lot of people are on social media, but posting with out purpose. This is why you should measure your impact and some tools to help you.
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Social media marketing effectiveness should be measured by tracking key metrics like engagement, conversions, and traffic rather than just follower numbers. Engagement metrics to track include time spent on sites or applications, bounce rates, membership and interaction rates over time. Conversions like subscriptions, sales, or other goals should also be measured. Additional metrics that indicate brand awareness, loyalty, and virality can provide useful insights. Traffic sources and behavior on your website from social media should be analyzed using tools like Google Analytics.
BuzzSumo identifies and tracks engaging content online through research, amplification, and monitoring. It helps users research popular and trending content, analyze influencers and competitors, and set up alerts. Key features include analyzing the most shared content, trending topics, Facebook posts, questions asked, and influencers. It also monitors brands, keywords and links through real-time or daily alerts. Plans include Pro, Plus, Large and Enterprise options for various team sizes and coverage needs.
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also generate measurable impact for nonprofit organizations.
We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
BuzzSumo is a content marketing and research tool that helps users improve their content strategy in 3 main ways:
1. Through in-depth content research to identify topics, content formats, networks, domains and influencers that resonate best with their audience.
2. By discovering and curating content that complements their own content marketing efforts.
3. Through powerful monitoring and alert features to stay on top of new and trending content from keywords, domains, authors and more.
This is a presentation I gave at hsjSF. It is important to set goals for social media, measure those goals, and adjust wht you are doing on social media. A lot of people are on social media, but posting with out purpose. This is why you should measure your impact and some tools to help you.
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Social media marketing effectiveness should be measured by tracking key metrics like engagement, conversions, and traffic rather than just follower numbers. Engagement metrics to track include time spent on sites or applications, bounce rates, membership and interaction rates over time. Conversions like subscriptions, sales, or other goals should also be measured. Additional metrics that indicate brand awareness, loyalty, and virality can provide useful insights. Traffic sources and behavior on your website from social media should be analyzed using tools like Google Analytics.
BuzzSumo identifies and tracks engaging content online through research, amplification, and monitoring. It helps users research popular and trending content, analyze influencers and competitors, and set up alerts. Key features include analyzing the most shared content, trending topics, Facebook posts, questions asked, and influencers. It also monitors brands, keywords and links through real-time or daily alerts. Plans include Pro, Plus, Large and Enterprise options for various team sizes and coverage needs.
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
In this presentation, social media expert John Kenyon shares tools and tricks for simple tracking and analysis to ensure that your social media program and campaign aren't just engaging — but also generate measurable impact for nonprofit organizations.
We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
BuzzSumo is a content marketing and research tool that helps users improve their content strategy in 3 main ways:
1. Through in-depth content research to identify topics, content formats, networks, domains and influencers that resonate best with their audience.
2. By discovering and curating content that complements their own content marketing efforts.
3. Through powerful monitoring and alert features to stay on top of new and trending content from keywords, domains, authors and more.
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
This document outlines a social branding strategy and best practices for using social media. It recommends defining goals, researching current conversations and platforms, and developing a collaborative strategy that identifies the audience, technologies, update frequency, and responsibilities. The strategy should be assessed and policies developed regarding freedom versus control. Best practices include utilizing multiple social media platforms, assessing effectiveness, adding to discussions as an expert, and using tools like TweetDeck, Twitterfall, and Mashable. The discussion questions ask about defining a current brand and improving Auburn University's social media approach.
This document provides 7 tips for building awareness for a campaign on the web. It discusses identifying target and supporter audiences, segmenting audiences based on characteristics, understanding supporter audiences and how they can help spread messages, refining messaging with calls to action using emoticons, facts, defining problems and solutions, and gathering information on audiences. It stresses choosing the right technology to reach the intended audience.
1) Twitter provides brands opportunities to connect with customers and influence conversations by promoting accounts, tweets, and trends.
2) Promoted accounts allow brands to add advocates and influencers to scale their follower base. Promoted tweets help amplify conversations and raise awareness. Promoted trends drive buzz and engagement by seizing moments to seed conversations.
3) Analytics from promoted campaigns provide insights into follower demographics and interests as well as performance metrics to gauge engagement.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Slides from a recent talk I gave at the Online Community Manager Meetup.
Topics covered:
• community development best practices informed through metrics
• the community health metrics that actually matter
• how do you report on metrics for your community to your organization?
• rapid prototyping, MVP using data about your audience to better improve engagement
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
- The EdgeRank algorithm determines which content appears in a user's Facebook News Feed based on several factors.
- It considers a user's previous interactions with both the author of the post and the type of post. Content from accounts and in formats a user has frequently engaged with before is more likely to appear.
- EdgeRank also looks at how other users who saw the post engaged with it, through likes, comments, and shares. High engagement from other users increases the chances of a post being shown. Negative feedback can decrease those chances.
- Understanding EdgeRank helps page administrators optimize their content so it appeals to users' interests and prompts engagement, improving the content's chances of spreading through the News Feed.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals.
2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
How Social Engagement Metrics Inform Your Content Marketing Development StrategyGeoffrey Colon
Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.
This document discusses how to effectively measure the impact of social media outreach through a blend of quantitative and qualitative metrics. It provides examples of metrics to track, such as website traffic, share of voice, and level of engagement. Tools are presented for monitoring social media presence, analyzing blogs and clicks/shares, and tracking how content ranks. A case study demonstrates how the journal Clinical Chemistry has implemented social media and analyzes the results.
This document promotes Buzzsumo.com, a content analysis tool that allows users to discover the most shared content across social networks, find influencers in any topic area, monitor for new content mentioning keywords or published by competitors, and analyze the performance of competitor's content. It also mentions free trials and training are available by contacting susan@buzzsumo.com.
#IT fest 2013 - Co to jest RWD? I kiedy warto myśleć o nim w kontekście aplik...#IT fest
Autor: Piotr Michalski (Ericpol)
Strona: www.itfest.pl
--------------------------------------
#IT fest to dwudniowy festiwal prezentujący kierunki oraz możliwości rozwoju kariery zawodowej w IT. W ramach projektu odbędą się targi pracy informatyka, prelekcje ekspertów z branży IT oraz warsztaty i szkolenia informatyczne.
Tematami #IT fest 2013 są:
- Optymalizacja (poruszane aspekty: Architektura, Praca w chmurze, Bezpieczeństwo)
- Big data (poruszane aspekty: Business Intelligence, Real Time Analysis)
- HR w IT (poruszane aspekty: Personal Brand w social media, Możliwości Rozwoju kariery w IT)
- Responsive Web Design/Mobile (poruszane aspekty: Tworzenie rozwiązań, Development)
Anh Tuan-Chau is a software engineer with over 5 years of experience developing software and add-ons for SAP B1. He has worked for companies in Vietnam and Singapore customizing SAP solutions to meet client needs. He is proficient in .NET, Java, C#, SQL, and report generation tools like Crystal Reports. He has a diploma in information technology and is committed to continuous learning and teamwork.
This document outlines best practices for content marketing including research, amplification, and monitoring. For research, it recommends analyzing what content and formats resonate with audiences, current trends, and competitors' strategies. For amplification, it discusses gaining links, shares, and paid promotion, as well as identifying influencers. For monitoring, it suggests tracking content performance benchmarks over time, competitor publishing and mentions, and using alerts. The overall goal is creating valuable, relevant, and timely content to engage audiences.
The document provides definitions and explanations of key Facebook metrics that are important for analyzing marketing performance on Facebook. It discusses metrics like engagement, engaged users, engagement rate, and reach. It explains how to calculate these metrics and what they mean for measuring the effectiveness of content, the size and quality of the audience, and how content performs on Facebook. The goal is to help marketers and community managers use these metrics to improve their Facebook strategies.
Let's have a look at insights on content distribution strategy 2020. You can tweak your content distribution approach as needed as well as create a content repurposing strategy and stay consistent. → https://bit.ly/2HidUN8
This document outlines a social branding strategy and best practices for using social media. It recommends defining goals, researching current conversations and platforms, and developing a collaborative strategy that identifies the audience, technologies, update frequency, and responsibilities. The strategy should be assessed and policies developed regarding freedom versus control. Best practices include utilizing multiple social media platforms, assessing effectiveness, adding to discussions as an expert, and using tools like TweetDeck, Twitterfall, and Mashable. The discussion questions ask about defining a current brand and improving Auburn University's social media approach.
This document provides 7 tips for building awareness for a campaign on the web. It discusses identifying target and supporter audiences, segmenting audiences based on characteristics, understanding supporter audiences and how they can help spread messages, refining messaging with calls to action using emoticons, facts, defining problems and solutions, and gathering information on audiences. It stresses choosing the right technology to reach the intended audience.
1) Twitter provides brands opportunities to connect with customers and influence conversations by promoting accounts, tweets, and trends.
2) Promoted accounts allow brands to add advocates and influencers to scale their follower base. Promoted tweets help amplify conversations and raise awareness. Promoted trends drive buzz and engagement by seizing moments to seed conversations.
3) Analytics from promoted campaigns provide insights into follower demographics and interests as well as performance metrics to gauge engagement.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Slides from a recent talk I gave at the Online Community Manager Meetup.
Topics covered:
• community development best practices informed through metrics
• the community health metrics that actually matter
• how do you report on metrics for your community to your organization?
• rapid prototyping, MVP using data about your audience to better improve engagement
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Ford Social Media Monitoring Measurement and CampaignsShane Gibson
This document discusses various types of return on investment (ROI) that can be achieved through social media, including reputation, risk reduction, client retention, efficiency, and business intelligence. It also lists tools that can be used to measure social media performance, such as Google Analytics, Hootsuite, and Postrank. Finally, it provides tips for identifying influencers and launching a successful social media campaign, including developing a launch plan that identifies goals and target audiences.
- The EdgeRank algorithm determines which content appears in a user's Facebook News Feed based on several factors.
- It considers a user's previous interactions with both the author of the post and the type of post. Content from accounts and in formats a user has frequently engaged with before is more likely to appear.
- EdgeRank also looks at how other users who saw the post engaged with it, through likes, comments, and shares. High engagement from other users increases the chances of a post being shown. Negative feedback can decrease those chances.
- Understanding EdgeRank helps page administrators optimize their content so it appeals to users' interests and prompts engagement, improving the content's chances of spreading through the News Feed.
In this second session, Balderaz focused on how to use the results of social media research and analysis, and how your company can develop a cohesive strategy.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
This document provides guidance on creating an effective Facebook fan page for donors. It recommends:
1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals.
2) Building an integrated strategy across organizational communication channels with a focus on mission and values.
3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.
How Social Engagement Metrics Inform Your Content Marketing Development StrategyGeoffrey Colon
Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.
This document discusses how to effectively measure the impact of social media outreach through a blend of quantitative and qualitative metrics. It provides examples of metrics to track, such as website traffic, share of voice, and level of engagement. Tools are presented for monitoring social media presence, analyzing blogs and clicks/shares, and tracking how content ranks. A case study demonstrates how the journal Clinical Chemistry has implemented social media and analyzes the results.
This document promotes Buzzsumo.com, a content analysis tool that allows users to discover the most shared content across social networks, find influencers in any topic area, monitor for new content mentioning keywords or published by competitors, and analyze the performance of competitor's content. It also mentions free trials and training are available by contacting susan@buzzsumo.com.
#IT fest 2013 - Co to jest RWD? I kiedy warto myśleć o nim w kontekście aplik...#IT fest
Autor: Piotr Michalski (Ericpol)
Strona: www.itfest.pl
--------------------------------------
#IT fest to dwudniowy festiwal prezentujący kierunki oraz możliwości rozwoju kariery zawodowej w IT. W ramach projektu odbędą się targi pracy informatyka, prelekcje ekspertów z branży IT oraz warsztaty i szkolenia informatyczne.
Tematami #IT fest 2013 są:
- Optymalizacja (poruszane aspekty: Architektura, Praca w chmurze, Bezpieczeństwo)
- Big data (poruszane aspekty: Business Intelligence, Real Time Analysis)
- HR w IT (poruszane aspekty: Personal Brand w social media, Możliwości Rozwoju kariery w IT)
- Responsive Web Design/Mobile (poruszane aspekty: Tworzenie rozwiązań, Development)
Anh Tuan-Chau is a software engineer with over 5 years of experience developing software and add-ons for SAP B1. He has worked for companies in Vietnam and Singapore customizing SAP solutions to meet client needs. He is proficient in .NET, Java, C#, SQL, and report generation tools like Crystal Reports. He has a diploma in information technology and is committed to continuous learning and teamwork.
The document discusses how the marketing campaign for a horror film focused on consistency across three media products: a movie poster, magazine cover, and trailer. Key elements like location, characters, and typography/titles were reflected in all pieces to create synergy and intrigue audiences about the film. The woods setting was prominently featured. While the killer's identity was kept mysterious, the same character appeared in the magazine and trailer. Font styles and taglines were also kept consistent to make the campaign iconic and help audiences recognize what franchise they were engaging with.
The document provides results from a 5km race, listing runners' names, times, positions in categories, and other details. It shows Guillem Moreno Puiggros finishing first overall in 0:31:13, followed by Toni Colom Mas and Toni Nicolau Marti. Further down the list, Esteve Barceló Cerdà finished in 0:38:28. The results include categories for seniors, veterans, juniors, promeses and females.
A Fidesz 2011. március 9-én nyilvánosságra hozta az új alkotmány tervezetét
Elemzés: http://maria.blog.hu
Forrás: http://www.origo.hu/attached/20110309alk_terv_6.0.doc
This document contains a system of 3 equations with 3 unknown variables (x, y, z). The 3 equations are: Y=-1x+3y/2+2z = 5/2, X=-1x+7y+2z = 8, and Z=1/3-3y-2z = -14/3. There are also graphs showing the values of Y plotted against the other variables for each equation.
Let's Get Social: Social Media as a Business Growth ToolCo-Communications
The document provides an overview of using social media as a business growth tool. It discusses developing a strategic social media roadmap that includes situational assessment, objectives, tactics, and measurement. It recommends starting with key platforms like blogs, Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage audiences. Tips are provided for content creation and community cultivation on each platform. Metrics for measuring social media success at different stages of the sales funnel are also reviewed. The presentation emphasizes the importance of an integrated social media strategy with specific, measurable goals.
Whether you're using social media for fund raising, building awareness, or taking action, you'll struggle to succeed unless you have a plan. In this session, we'll be seeing how to develop a strategy that will grow your audience, enhance your reputation and ultimately convert your followers into donors and supporters.
This document discusses monitoring and analyzing social media effectiveness. It begins with introductions and an overview of goals for the session, which include setting goals for social impact, measuring impact through metrics like traffic and engagement, and assessing data to improve strategies. The document then provides examples of setting goals for social impact campaigns and questions to consider when setting goals. It also outlines various tools for measuring traffic, engagement, and analyzing social media accounts and performance.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Develop Your Social Media Strategy In Steps.pptxFirstDigiAdd3
Understanding who your target audience is and why they care about what you have to offer is fundamental to a successful social media strategy. The type of content that is appropriate will be determined by your target audience and the channel you choose. It's also important to share content created by others so you don't appear too self-promoting.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
This workshop is designed to help you develop a social media workflow for your organization. Topics include: how to develop a communications strategy, how to generate followers and stimulate discussion, how to create a social media identity, how to manage your time, and how to measure success. Examples will be presented at every stage to help you envision a successful strategy using social media tools.
This workshop was presented at Cambridge Community Television on Thursday, January 21, 2010.
This is an ebook I created for a strategic social media class at the University of Oregon. It breaks down how to measure and communicate the importance of social media initiatives.
By Any Measure: Using Data to Take Your Social Media Strategy to the Next LevelLyndal Cairns
Notes from a webinar run by Lyndal Cairns for the Nonprofit Technology Network (NTEN) in September 2014. Covers social media data collection strategies, tools and reporting best practice.
Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.
Session 3: Nicholas Standage (PAU) - Managing and measuring your social media...Web2LLP
Third session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Managing and measuring your social media presence
Author: Nicholas Standage (PAU Education)
Website: http://www.web2llp.eu/training/online-session-3-management-impact
The document provides guidance on developing a social media strategy in 8 steps:
1) Set objectives;
2) Identify target audiences;
3) Integrate social media with other communication channels;
4) Address potential culture changes in the organization;
5) Allocate adequate staff capacity;
6) Select appropriate tools and tactics;
7) Establish metrics to measure objectives; and
8) Start with small pilots to experiment and learn.
This document discusses ways to measure and analyze social media performance. It outlines various social media metrics like followers, interactions, and sentiment. Tools for measurement include Google Analytics, Facebook Insights, and Twitter analytics, which provide data on engagements, audiences, and post performance. Network analysis is also discussed as a way to examine social structures and information flow through a network. The document provides examples and discussion questions around using social media data and metrics to improve strategies and engagement.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
This document provides tips for using social media to attract readers and gain impact. It recommends creating relationships by giving value through your content rather than just promoting yourself. It also suggests varying your content and not overusing links to avoid being seen as spam. The document also discusses using RSS, social media monitoring tools like Hootsuite, and content scheduling tools like Buffer to engage your audience and share your blog posts.
This document provides an overview of advanced social media strategies. It discusses developing a social media strategy focused on customers, competitors, and influencers. It recommends increasing followers on platforms like Facebook and Twitter, directing people to a website or store, and providing customer service through social media. Key aspects of a strategy include listening to social media conversations, participating to build communities, and creating engaging content. The document also covers analyzing customers, competitors, and influencers, as well as using tools like Klout, Google Alerts, Tweetdeck, hashtags, and Google Reader to facilitate social media engagement. It emphasizes the importance of content creation and storytelling to make a business more shareable and engage audiences.
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
Similar to Measure social media impact using analytics (20)
Drop the Fear: Students and Social MediaBeth Phillips
There is a lot of fear surrounding students using social media. We need to stop telling them what not to do, and start showing them what to do. This presentation covers why we should teach social media, shows examples how it is being used in classrooms, and offers advice. If you have questions, feel free to contact me.
Just a quick ten tips to apply to social media. This was presented at high school national journalism conventions. It can be applied to those already on social media, or those just starting.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
This document provides critique of a high school publication's use of social media like Twitter. It offers three pieces of advice: [1] Remember journalistic principles like objectivity and AP style when using social media as it is a form of reporting. [2] Stay objective and avoid editorializing by not using language like "cool" when sharing articles. [3] Be professional by avoiding excessive exclamation points as they are not typically used in news stories.
This document describes a three-part professional development series on using social media. The series will be held on November 6, 20 and December 4 from 3:45-5:45 pm at the FHC Library. Session one will focus on the importance of social media and learning how to navigate different sites. Session two will cover building a professional learning network. Session three will discuss ways to incorporate social media into the classroom, such as for instruction, assignments, and projects. The training is intended for teachers and administrators of all grade levels to learn how to use social media as a professional tool.
This document provides an agenda and overview for a session on social media. The agenda includes explaining why having a social media presence is important, discussing misconceptions about social media, and an overview of popular social media sites like Twitter, Facebook, Pinterest, and Google+. The document encourages participants to start building their social media presence by setting up accounts and working on their profiles. It also discusses using social media to connect with others and stay informed on current events.
This document provides tips for using social media platforms effectively for student media organizations. It recommends being accurate, objective, and clear in posts, and correcting any mistakes. It suggests posting daily, engaging in trends like #ThrowbackThursday, and creating weekly photo albums. It also advises using management tools like Hootsuite and Tweetdeck, knowing your audience, and following other media programs for ideas. The goal is to make accounts known through hashtags, contests, and consistent posting while avoiding self-promotion.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
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This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
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Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
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5. Tools
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Look at built in insight tools
Find third party tools to help
Pay attention to tags in posts
Use custom short links
6. What can you
Learn
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Who is visiting your site
When they are looking posts
What time they are looking
What social media platform they are using
16. Impact
Use data to increase
What did you learn about your audience?
What times were links most likely clicked on?
What types of posts generated the most clicks?
What platform is more widely used?
How did expectations compare to reality?
17. Follow Through
Designate someone to gather information on social media impact.
Create monthly reports.
Break down the information – What does it say about your audience?
Compare to expectations.
What opportunities can you build off of?
Adjust objectives.
Introduce yourself. Ask who is on social media? Do they measure social media use? How?Social is weird because it has so many variables. Once you put some thing out there, you have no control over it. Between RTs, likes, favorites and screen shots, it is hard to measure how far your posts are really going. NP and YB and even online sites have a way to be measured. Sales, critiques, competitions, but there are no sales, there is no Best of Show award for social media use. So how do you measure it, and why should you measure it. This is what we will talk about today. Hopefully you will learn some tools to help you along that route.
So here is what we will go over today:Setting goals – If you don’t have a purpose for social media then you are not going maximize results. It is not something you can just do with out any thought. When you are planning your newspaper or yearbook, you don’t just put random words on paper. Hopefully you have a goal for thos publications. And then you have a game plan to get that done. Same rules apply for social media. You gotta have a goal, and then you have to figure out how are you going to get there. Then, how do you do that? How do you know what Is working and what is not? Then you actually have to look at what the data tells you and reevaluate. Then start the process over. Social media is a 24/7 job.
So let’s talk goal first. Just like in anything, if you don’t have a goal, then you have no direction. You will just be a wonderer in the world of social media. You don’t want to turn into white noise with your audience. So what is a good goal. Just having followers of page likes doesn’t mean you are having an impact. You guys know that. Social media should be treated like any other publication you are producing.
So here are some examples of what your goal may look like.
Once you have your goals, they have to be measured some way. There are a lot of tools out there to help you with that. They will give you a lot of information that will help you hone in on your audience. It is kind of like spying on your audience. Totally not creepy.
Some things you may learn
Purple dot represents number of postsTotal reach and how many people are talking about it.
What type of posts got the most attentionVirality shows what is more likely to be shared. It may depend what is more vaulable to you and your goal as to what is more important, like, share, or comment. For us we like to drive traffic to our site, so the share would probably be most important to us. – or if you are trying to expand your audience, but if your gaol is more to have conversations then comments may be more important.
So Tweriod is really great to learn what time frames people you follow are moreliekly to engage with you and see posts on social media. Use this to figure out when it is best to tweet.
Tweetreach is a cool tool to see how far your tweets are going. You may hve 500 follwers, but your reach may not be that much, or maybe it is crazy. You can search a username or a hashtag. I searcher #hsjSF last night, however when I checked this morning the reach was over 400,000It also gives you time line.
I like how it shows the top people. Obviously those are people who are invented in your brand or organization, so it is important to keep them coming back. You can see what kind of posts got the most attention.
Instagram has become pretty popular. So you can even measure that. Black represents when you post and gray is when your community engages.
It also shows you the most liked photos, so you can determine what is going to get the most attentiong It also shows you growth history of engagemest. The pie chart shows you have many non followers engaged with the photo. So if you goal is to expand into new audiences, this will help show you that reach. Pretty cool.
Short links. When people are clicking from, what platform they are using.
It makes no sense to use these tools and then not actually think about what they are telling you. Disect the info and use it to your advantage.
It means nothing if you don’t follow through. Remember social media is ever evolving. As more platforms roll out and more die, it is important to use them effectively if you are going to be there. I think we are in version 67 of how we do social media. And that is ok. If you are not changing and growing what you do, then you are doing it wrong.
If you got anything out of this, I hope it is these four things. Thank you so much. Always feel free to email me or tweet at me if you need anything or have any questions.