Short round up for how to do social media monitoring for free using various tools out there. I also cover organising and archiving data, which is really important if you want to go back and look at something retrospectively.
Twitter can be your best friend: it can bring amazing results, help you connect with your audience and drive awareness for your cause. However, without a proper strategy in place, it can be challenging to post valuable content that engages your audience, increases your following and works towards meeting your goals and objectives.
It can seem daunting, but all is not lost. There are some easy steps and strategies that will help make engagement on Twitter more efficient while actually delivering better results.
SocialQube is a powerful software platform that allows you to build, manage and database custom social media audiences in real-time. These social databases can be analyzed, measured and ranked by influence; allowing you to list, build, manage and market to your audience in segmented databases.
Three tips to improve your online effectivenessStudioworks
We give you three tips to improve the things you probably already do online so why not optimise what you do and get the most return for your time investment.
Google Analytics is free, so is KISSinsights so why wouldn't you use them to get more information about your visitors for free?
Email marketing and Social Media Publishing and Monitoring are also an important part of building your brand and driving sales so we also talk about how to improve your practice here and introduce the Heliomail and FrisbeeSocial tools from StudioWorks.
Newsletters are a direct line to your audience. Learn from publishers who are at the forefront of using newsletter metrics to increase engagement, develop products, and drive revenue for their businesses.
Twitter can be your best friend: it can bring amazing results, help you connect with your audience and drive awareness for your cause. However, without a proper strategy in place, it can be challenging to post valuable content that engages your audience, increases your following and works towards meeting your goals and objectives.
It can seem daunting, but all is not lost. There are some easy steps and strategies that will help make engagement on Twitter more efficient while actually delivering better results.
SocialQube is a powerful software platform that allows you to build, manage and database custom social media audiences in real-time. These social databases can be analyzed, measured and ranked by influence; allowing you to list, build, manage and market to your audience in segmented databases.
Three tips to improve your online effectivenessStudioworks
We give you three tips to improve the things you probably already do online so why not optimise what you do and get the most return for your time investment.
Google Analytics is free, so is KISSinsights so why wouldn't you use them to get more information about your visitors for free?
Email marketing and Social Media Publishing and Monitoring are also an important part of building your brand and driving sales so we also talk about how to improve your practice here and introduce the Heliomail and FrisbeeSocial tools from StudioWorks.
Newsletters are a direct line to your audience. Learn from publishers who are at the forefront of using newsletter metrics to increase engagement, develop products, and drive revenue for their businesses.
Presentation held at Web Analytics Wednesday in Stockholm on the 15th of February 2009 by Jesper Åström.
For commentary, please see jesperastrom.com or e-mail jesper.joakim.astrom@gmail.com.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
This is a presentation I gave at hsjSF. It is important to set goals for social media, measure those goals, and adjust wht you are doing on social media. A lot of people are on social media, but posting with out purpose. This is why you should measure your impact and some tools to help you.
LeadLaunch - Creating business engagement opportunities with key decision makersAdam Vine
LeadLaunch is a b2b lead generation agency that creates business engagement opportunities for C-Level, VP, Directors & other key decision makers within the Technology Sector.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Succesvolle e-mailmarketing campagnes hebben drie kenmerken gemeen: een goede strategie, een sterke boodschap en een kwalitatieve database.
In deze sessie vertelt Tamara Gielen hoe u een kwalitatief adressenbestand opbouwt, wat de elementen zijn van een goede e-mailmarketingstrategie en hoe u uw boodschappen moet opbouwen om een zo optimale response te krijgen.
Blog Post length case study:
Blog Post Length Elements:
When it comes to blog post length, many bloggers wonder whether size really matters.
The more accurate response is that what works for a specific post on a given blog depends on the audience, the post topic, and the blog category.
3 Bears approach to blog post length
In terms of size, blog post length tends to follow a three bears distribution: short, medium and long.
1. Short. (About 350 to 500 words.) Many bloggers prefer to post less content more frequently. The challenge is that this is a sweet spot for content generating firms that excel at search optimization. As a result, I recommend bloggers place themselves in a higher word count category to reduce competition. Don’t do this if you need to use filler content and extra words.
2. Medium. (550 to 1,000 words.) This is attributable to the pressures on readers’ attention span and efficiency.
3. Long. (Over 1,000 words.) In my experience, longer posts are among my most successful ones.
12 most effective seo strategies for 2018Janbaskjdd
This post will outline 12 of the most effective SEO strategies you should be using right now. These are based on my own experience, as well as the latest research in the field.
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Presentation held at Web Analytics Wednesday in Stockholm on the 15th of February 2009 by Jesper Åström.
For commentary, please see jesperastrom.com or e-mail jesper.joakim.astrom@gmail.com.
Email marketing (Learn to run successful campaign)shashi shekhar
In this slide you will get to learn about email marketing
1.Understanding the importance of email marketing
2. How to build an effective email marketing strategy
3. What does an email marketing strategy look like?
Email marketing is now big part of business inbound marketing strategies
Sinking closely with CRM and contact data base as well as information on business websites
77% of email marketing ROI came from segmented, targeted and triggered campaigns.
This is a presentation I gave at hsjSF. It is important to set goals for social media, measure those goals, and adjust wht you are doing on social media. A lot of people are on social media, but posting with out purpose. This is why you should measure your impact and some tools to help you.
LeadLaunch - Creating business engagement opportunities with key decision makersAdam Vine
LeadLaunch is a b2b lead generation agency that creates business engagement opportunities for C-Level, VP, Directors & other key decision makers within the Technology Sector.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Succesvolle e-mailmarketing campagnes hebben drie kenmerken gemeen: een goede strategie, een sterke boodschap en een kwalitatieve database.
In deze sessie vertelt Tamara Gielen hoe u een kwalitatief adressenbestand opbouwt, wat de elementen zijn van een goede e-mailmarketingstrategie en hoe u uw boodschappen moet opbouwen om een zo optimale response te krijgen.
Blog Post length case study:
Blog Post Length Elements:
When it comes to blog post length, many bloggers wonder whether size really matters.
The more accurate response is that what works for a specific post on a given blog depends on the audience, the post topic, and the blog category.
3 Bears approach to blog post length
In terms of size, blog post length tends to follow a three bears distribution: short, medium and long.
1. Short. (About 350 to 500 words.) Many bloggers prefer to post less content more frequently. The challenge is that this is a sweet spot for content generating firms that excel at search optimization. As a result, I recommend bloggers place themselves in a higher word count category to reduce competition. Don’t do this if you need to use filler content and extra words.
2. Medium. (550 to 1,000 words.) This is attributable to the pressures on readers’ attention span and efficiency.
3. Long. (Over 1,000 words.) In my experience, longer posts are among my most successful ones.
12 most effective seo strategies for 2018Janbaskjdd
This post will outline 12 of the most effective SEO strategies you should be using right now. These are based on my own experience, as well as the latest research in the field.
MBsummit Milan 2018: How to build links that will bring you trafficAlexandraTachalova
Each and every digital marketer that is involved in the process of building links knows that acquiring quality and relevant links isn't a piece of cake. But what if you want to build quality and relevant links that will bring you referral traffic? This task might look like nearly impossible. But if you know the right approach than everything becomes much easier and that's the reason why I decided to deliver this talk and show how exactly I'm building links that bring to my clients not only long-term wins like growing their organic traffic but also short-term - referral visitors.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
"Email Campaigns: Anatomy 101
With all the buzz about social media and social networks, sometimes we forget that email is still king when it comes to communicating with our supporters and constituents. Even across different age and community demographics, email is a key component of your outreach and fundraising efforts.
To make it work for your fundraising and advocay goals, though, you'll need to be strategic about how you use email as part of your communications strategy.
This presentation covers:
* What makes a campaign a ""campaign"" anyway?
* Tips and Templates for your email campaign plan
* How to track your campaign with metrics
* Where to get more help
Intended for: nonprofit staff and leaders who want to jump-start or improve their email communications strategy. This session is best for beginners in nonprofit communications and fundraising roles. Come with your questions, examples, and colleagues!"
Getting Social With Small Business: Content, Community and World Dominationjamesfacts
You know you can grow your business on social media - but you're unsure where to start.
I break down the process to mastering social that matters: finding a tribe, figuring out what to say, courting influencers, and more.
Email remains one of the most powerful tools in the online marketer's toolbox. With nearly everyone who uses the web using the email daily, email marketing allows you to connect with customers and prospects with messages they want to hear on their schedule. This webinar shows you what you need to know to get started with an effective email campaign today!
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
Loooong PPT for a meetup I did.the session was 2 hours long! (with a bewak in the middle. Here I put a lot of stuff together around social proof, ZMOT and seo and reputation management. If you can wade through it, this is a good ppt.
This is a run through of our link planning tool. its a bit like Link research tools , except it's in excel, so its very easy for us to manipulate the data to give us more insight into a set of link profiles.
World Gaming Executive Summit Barcelona 2012 Nick Garner
This PPT was for WGES an igaming conference in Barcelona. The theme is around Zero Moment of Truth - ZMOT and social proof online. A couple of the slides are non functional because its on slideshare :-(
This PPT was for the figaro conference in London where about 300 people attended. The PPT is about how google is changing and how the only way to keep ahead of the search engines in seo terms is to get in and ply the online PR game....I also talk a little about zeo moment of truth and social proof online. This session was really well received (according to 3rd party feedback) and i think it came down to a combinaiton of useful ideas and insight along with some humor!
A PPT covering the general background on Google their lust for more revenue, changes in the search algo and then why G+ is a fail, The original Google Docs ppt is here: http://bit.ly/OdnNt8
International Search Summit London | ZMOT for global brands Nick Garner
Original GDocs here: http://bit.ly/L6rzit | A 30 min presentation on ZMOT the Zero Moment of Truth for international brands. I outline what ZMOT is and then do into examples of it in action and finally how to organize a team and find people to do all of this. It was for the International Search Summit in London 2012.
Original Gdocs presentation: http://bit.ly/Iydnx5 | A sweep through what Unibet is doing around Google plus along with some stuff about Google and the way its aggressively monetizing the web
ICE Conference: Social Proof in iGaming using ZMOT Nick Garner
Another ZMOT presentation covering social proof and why you can build a business case around building social proof in the internet.
This was for teh ICE conference in London in late January 2012
A session I did with Paul Reilly where I took the iGaming operators stance and he took the affilaite stance. I talk about how affiliates are harvesting huge amounts of business from brands by ranking on their brand phrases. Paul then counters this by talking about how affiliates can work together and beat operators and how they can win on agility
Social media acquisition ha sbeen a waste of time - now what?Nick Garner
a fairly long presentation covering 3 main segments
1. explaining how facebook has been a waste of time for online acquisition for igaming companies.
2. introducing the concept of ZMOT (zero moment of truth) i.e. reviews and social proof
3. what you can do to make ZOMT profitable
PPT by Nick Garner. A fairly basic presentation for a Marketing Week magazine conference aimed at the financial services sector. There are some basic ideas behind SEO (search engine optimisation) PPC (pay per click marketing) and CRO (conversion rate optimisation). The main idea is to help help the audience understand the tug of war between those who want to make money in Google and Google's desire to maximise profit.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.