Tips on what metrics to look at when you're trying to measure ROI for social media marketing in terms of time and resources spent? http://www.elliottlemenager.com
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
iLive 2013 - Luke Brynley-Jones Understanding Social Media Measurement: Know...iLive Conference
This document discusses social media measurement and provides steps to successful measurement. It defines monitoring as observing social media data to gain insight, while measurement is analyzing and evaluating social media performance. The challenges of measurement are outlined, including attributing sales to social media. Five steps to measurement success are presented: 1) separate goals like awareness, relationships, financial benefits; 2) create a measurement framework for each goal; 3) use measurement tools; 4) pick relevant metrics; 5) benchmark using ratios and follow emerging standards. Overall measurement aims to evaluate social media performance and ROI.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
This document proposes a social media marketing funnel model consisting of subscribers, engagers, prospects, and conversions. It defines each stage and key metrics to measure, with the goal of optimizing engagement and driving revenue. Hack suggestions are provided for each stage to test assumptions and better quantify relationships between social media activity and business outcomes. While causation is difficult to prove, the authors encourage marketers to begin measuring basic metrics to understand how their audiences progress through these stages.
Social media marketing effectiveness should be measured by tracking key metrics like engagement, conversions, and traffic rather than just follower numbers. Engagement metrics to track include time spent on sites or applications, bounce rates, membership and interaction rates over time. Conversions like subscriptions, sales, or other goals should also be measured. Additional metrics that indicate brand awareness, loyalty, and virality can provide useful insights. Traffic sources and behavior on your website from social media should be analyzed using tools like Google Analytics.
Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.
This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
Understanding Analytics With Facebook is a presentation that discusses the importance of using Facebook analytics tools to analyze user posts, audiences, and performance. It explains that analytics can improve engagement by providing insight into what content and messaging works best. The presentation covers key metrics like reach, engagement, engagement rate, growth, and negative feedback that can be tracked using both paid and free Facebook analytics tools. It emphasizes that understanding trends and audiences through analytics allows users to create better strategies and speak to the right people in the right way.
iLive 2013 - Luke Brynley-Jones Understanding Social Media Measurement: Know...iLive Conference
This document discusses social media measurement and provides steps to successful measurement. It defines monitoring as observing social media data to gain insight, while measurement is analyzing and evaluating social media performance. The challenges of measurement are outlined, including attributing sales to social media. Five steps to measurement success are presented: 1) separate goals like awareness, relationships, financial benefits; 2) create a measurement framework for each goal; 3) use measurement tools; 4) pick relevant metrics; 5) benchmark using ratios and follow emerging standards. Overall measurement aims to evaluate social media performance and ROI.
This document discusses how to analyze Facebook analytics data to understand how effective Facebook is for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. Comparing metrics to user demographics and testing different content types and posting frequencies can provide insights on how to improve performance. The goal of analysis is to understand what strategies and content are most effective at driving the desired outcomes.
This document proposes a social media marketing funnel model consisting of subscribers, engagers, prospects, and conversions. It defines each stage and key metrics to measure, with the goal of optimizing engagement and driving revenue. Hack suggestions are provided for each stage to test assumptions and better quantify relationships between social media activity and business outcomes. While causation is difficult to prove, the authors encourage marketers to begin measuring basic metrics to understand how their audiences progress through these stages.
Social media marketing effectiveness should be measured by tracking key metrics like engagement, conversions, and traffic rather than just follower numbers. Engagement metrics to track include time spent on sites or applications, bounce rates, membership and interaction rates over time. Conversions like subscriptions, sales, or other goals should also be measured. Additional metrics that indicate brand awareness, loyalty, and virality can provide useful insights. Traffic sources and behavior on your website from social media should be analyzed using tools like Google Analytics.
Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly.
This is a summary of a detailed guide we have written which gives an independent review of 9 of these tools.
This document provides information on using Facebook for business purposes including creating a business account and ads, measuring ad effectiveness, and using Facebook tools like APIs and OpenGraph. Key steps include completing your business profile, deciding on ad objectives, targeting relevant groups, and measuring metrics like likes, comments, clicks and impressions to understand ad performance. Facebook offers various plugins, APIs and analytics tools to optimize ads and understand customer engagement.
Understanding the Impact of Social MediaArgyle Social
The document discusses understanding the impact of social media marketing efforts through measurement and metrics. It introduces the concept of a social media funnel with stages of subscribers, engagers, prospects, and conversions. It emphasizes that engagement drives loyalty and repeat purchases. It provides recommendations to differentiate audiences, track engagement and content performance, and republish top-performing content to maximize results.
Followerwonk is a Twitter analytics tool that helps users find, optimize, and engage their Twitter audience. It provides five major functional areas: Twitter bio search to find influencers, relationship insights on connections between users, social authority metrics to measure influence, compare social graphs to analyze competitors, and analyze individual users' social networks. The tool aims to help users target their Twitter efforts given the short half-life of tweets and challenges of the platform.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Advanced Digital Marketing Course Details | TDW AcademyAnurag Bhatia
The document is a brochure for the Progressive Digital Marketing Academy that provides digital marketing training. It summarizes:
1. The academy is run by experienced digital marketing professionals and provides industry expert instruction across 18 modules covering topics like SEO, social media marketing, email marketing, and more.
2. Students work on 10+ live projects and internship opportunities are provided. Testimonials from past students praise the trainer's expertise and teaching ability.
3. Information on course fees and discounts are provided, with a regular fee of 55,000 INR and a current offer of 39,000 INR including tools and an internship.
How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.
This document discusses how social media is impacting SEO marketing and how to measure results. It notes that while search engines can't directly crawl social networks, social media marketing can indirectly help SEO by increasing visibility, traffic, and backlinks, leading to better rankings. It recommends using analytics tools to measure changes in key metrics like traffic, keywords, links, and cost-per-lead from SEO efforts before and after implementing social media campaigns to determine business impact.
Insight Reports: Your Social Media is Nothing Without ThemJanice M. Haynes
Insight reports provide essential information for social media strategies by analyzing metrics like followers, likes, reach and content engagement. They identify what networks and post types perform best, and make recommendations to optimize presence. Taking time each month to review insight reports can influence future social media strategy, dictating what to post, when, how often and more. Downloading a free template can help social media managers start generating their own insight reports.
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
This document discusses social media analytics and metrics. It provides formulas for calculating incoming and outgoing engagement on Facebook and Twitter. It also provides a formula for calculating conversion to social action (the Becker Index). It lists common metrics to track like audience growth, reach growth, engagement percentages, and conversion rates. It recommends analyzing metrics like time of day, day of week, and type of content that perform best on a quarterly basis. Benchmark ranges are provided for some key metrics.
Measure what matters a better approach to social attributionEvgeny Tsarkov
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
The New Little Bird Influencer Marketing Platform Little Bird
Little Bird is a platform that helps businesses identify influential social media users and target audiences more effectively for digital marketing campaigns. Typical solutions use metrics like followers and demographics to find influencers, but Little Bird uses social graph analysis to group people and companies into topic-based networks on Twitter. This allows marketers to discover influential users within these networks, see relevant content, and implement more successful influencer marketing programs. Customers like Dun & Bradstreet and Jama Software saw increases in traffic and connections using Little Bird's network and influencer data.
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
This document discusses how to analyze Facebook data and metrics to understand how effectively Facebook is performing for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. The document also provides examples of the types of data that can be analyzed from Facebook Insights, web analytics, and third-party tools to understand user demographics, post performance, campaign results, and how traffic compares to sales. Regular testing of new strategies is also recommended to continuously improve Facebook marketing efforts.
In this session, we address how to measure your online stats and demonstrate impact. We look at web analytics, newsletters and social media. Ideal for those comfortable with analytics.
This document discusses how to analyze and compare key social media metrics and insights from Brand24's social listening tool. It outlines several important metrics to track, including number of mentions, sentiments, social media reach, interactions, and share of voice. It also provides guidance on comparing metrics over different time frames and between projects or competitors. The document recommends generating PDF or Excel reports to share insights with stakeholders. Brand24's software allows customizing alerts to notify users of important changes or negative mentions.
This document provides information on using Facebook for business purposes including creating a business account and ads, measuring ad effectiveness, and using Facebook tools like APIs and OpenGraph. Key steps include completing your business profile, deciding on ad objectives, targeting relevant groups, and measuring metrics like likes, comments, clicks and impressions to understand ad performance. Facebook offers various plugins, APIs and analytics tools to optimize ads and understand customer engagement.
Understanding the Impact of Social MediaArgyle Social
The document discusses understanding the impact of social media marketing efforts through measurement and metrics. It introduces the concept of a social media funnel with stages of subscribers, engagers, prospects, and conversions. It emphasizes that engagement drives loyalty and repeat purchases. It provides recommendations to differentiate audiences, track engagement and content performance, and republish top-performing content to maximize results.
Followerwonk is a Twitter analytics tool that helps users find, optimize, and engage their Twitter audience. It provides five major functional areas: Twitter bio search to find influencers, relationship insights on connections between users, social authority metrics to measure influence, compare social graphs to analyze competitors, and analyze individual users' social networks. The tool aims to help users target their Twitter efforts given the short half-life of tweets and challenges of the platform.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Advanced Digital Marketing Course Details | TDW AcademyAnurag Bhatia
The document is a brochure for the Progressive Digital Marketing Academy that provides digital marketing training. It summarizes:
1. The academy is run by experienced digital marketing professionals and provides industry expert instruction across 18 modules covering topics like SEO, social media marketing, email marketing, and more.
2. Students work on 10+ live projects and internship opportunities are provided. Testimonials from past students praise the trainer's expertise and teaching ability.
3. Information on course fees and discounts are provided, with a regular fee of 55,000 INR and a current offer of 39,000 INR including tools and an internship.
How can you measure the return on your investment of time (ROI) on your activities on the likes of Facebook and Twitter without spending a fortune? The trick is to decide what your goal is and then look for the ways you can track your impact with the everyday tools we have at our disposal on the web already.
This document discusses how social media is impacting SEO marketing and how to measure results. It notes that while search engines can't directly crawl social networks, social media marketing can indirectly help SEO by increasing visibility, traffic, and backlinks, leading to better rankings. It recommends using analytics tools to measure changes in key metrics like traffic, keywords, links, and cost-per-lead from SEO efforts before and after implementing social media campaigns to determine business impact.
Insight Reports: Your Social Media is Nothing Without ThemJanice M. Haynes
Insight reports provide essential information for social media strategies by analyzing metrics like followers, likes, reach and content engagement. They identify what networks and post types perform best, and make recommendations to optimize presence. Taking time each month to review insight reports can influence future social media strategy, dictating what to post, when, how often and more. Downloading a free template can help social media managers start generating their own insight reports.
Content Marketing & Influencer Strategy Framework by TraackrTraackr
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
This framework shows how content marketing and influencer strategy can together generate results.
Social media metrics and analytics can provide insights into online behavior through tracking, analyzing, and presenting digital data. Key measures include reach (how many times content is seen), engagement (sharing, likes, comments), emotional response, and behavioral outcomes like purchases. Tools like Google Analytics track web traffic sources and user behavior to help optimize websites and content. Social media platforms also provide analytics on engagement through tools like Facebook Insights and Twitter analytics. Network analysis and visualization can further explore online interactions and communities through the lens of social network theory and cognitive dissonance theory.
40 Top PR Pros Share Their Secrets For Effective Influencer MarketingThe Shelf
Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.
Unlike more traditional forms of marketing, influencer marketing is a little messier. Brands are dealing with millions of individual influencers as opposed to one platform (like Google Adwords where you pay a certain amount and guaranteed clicks come out the other side). So, if you're one of those brands who feels like a fish out of water, not to worry, we got your back!
We did the legwork for you by going straight to the experts (40 PR professional ninjas, to be exact) on how to role out campaigns that knock socks off! You're welcome.
This document discusses social media analytics and metrics. It provides formulas for calculating incoming and outgoing engagement on Facebook and Twitter. It also provides a formula for calculating conversion to social action (the Becker Index). It lists common metrics to track like audience growth, reach growth, engagement percentages, and conversion rates. It recommends analyzing metrics like time of day, day of week, and type of content that perform best on a quarterly basis. Benchmark ranges are provided for some key metrics.
Measure what matters a better approach to social attributionEvgeny Tsarkov
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media platforms and inaccurate referral data. The solution proposed uses Google Analytics to develop a comprehensive measurement plan tying social media interactions to business objectives and key performance indicators (KPIs). A case study of Maryland Live! Casino demonstrates tracking 400+ social sources, plugins, and custom linking to understand which drove online conversions. Attendees are encouraged to measure direct and assisted conversions to accurately value social media's impact.
The New Little Bird Influencer Marketing Platform Little Bird
Little Bird is a platform that helps businesses identify influential social media users and target audiences more effectively for digital marketing campaigns. Typical solutions use metrics like followers and demographics to find influencers, but Little Bird uses social graph analysis to group people and companies into topic-based networks on Twitter. This allows marketers to discover influential users within these networks, see relevant content, and implement more successful influencer marketing programs. Customers like Dun & Bradstreet and Jama Software saw increases in traffic and connections using Little Bird's network and influencer data.
Search and Social: A Happy Marriage - Cara Wiggins Gray [Energy Digital Summi...Energy Digital Summit
This presentation was written by Cara Wiggins Gray, Manager, Digital Marketing Analytics and SEO at Reliant Energy. Cara was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the subjects on the influences of SEO, Social Media, and Content Marketing.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
This document discusses how to analyze Facebook data and metrics to understand how effectively Facebook is performing for a business. It recommends measuring key metrics like fans, engagement, traffic, conversions, and ROI over time. The document also provides examples of the types of data that can be analyzed from Facebook Insights, web analytics, and third-party tools to understand user demographics, post performance, campaign results, and how traffic compares to sales. Regular testing of new strategies is also recommended to continuously improve Facebook marketing efforts.
In this session, we address how to measure your online stats and demonstrate impact. We look at web analytics, newsletters and social media. Ideal for those comfortable with analytics.
This document discusses how to analyze and compare key social media metrics and insights from Brand24's social listening tool. It outlines several important metrics to track, including number of mentions, sentiments, social media reach, interactions, and share of voice. It also provides guidance on comparing metrics over different time frames and between projects or competitors. The document recommends generating PDF or Excel reports to share insights with stakeholders. Brand24's software allows customizing alerts to notify users of important changes or negative mentions.
Social Media 101: The Search and Social Landscape for Small Businesses, by Ro...Rob Garner
Search and social media 101 level presentation, covering the current social media landscape, recent marketing statistics and research, how to engage, categories of social engagement, how search and social work together, social relevancy, and other topics. Presented by Rob Garner.
The document discusses strategic social media measurement. It recommends defining measurable key performance indicators (KPIs) and an analytics plan upfront when developing a social media plan. This allows social media objectives to drive the KPIs, tactics, and measurement approach. The document provides examples of KPIs like percentage of online conversation, new subscribers/buyers, and actions taken. It also discusses tools for measurement like HubSpot, HootSuite, Google Analytics, and SAS that can track metrics like engagement, reach, sentiment, and sales.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
The document summarizes various web analytics and social media analytics tools that can be used to track website, blog, social media, and email performance. It discusses tools like Google Analytics, Clicktale, CrazyEgg, Facebook Insights, TweetReach, and others that provide metrics on user demographics, engagement, traffic sources, and more. The goal is to help organizations understand user behavior and optimize communications.
This document summarizes strategic approaches for measuring social media. It discusses traditional marketing funnels and how social media fits in the consideration, preference and action stages. It provides examples of metrics like engagement rates, new subscribers and conversations. It emphasizes defining objectives, KPIs and analytics plans upfront when developing social media strategies. Tools for measurement include HootSuite, HubSpot and Synthesio for monitoring various social networks and evaluating objectives like awareness, loyalty and cost reductions.
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
This document discusses strategic social media measurement. It provides an overview of key metrics for social media measurement including percentage of online conversation, percentage of coverage improvement, number of new subscribers/attendees/buyers via tracking links, and number of new threads/comments/conversations for engagement. It also discusses defining measurable objectives, KPIs, and analytics plans upfront when developing a social media strategy. Key frameworks for measurement include the marketing funnel, customer journey, Chris Brogan's recommendations, and Fred Reichheld's Net Promoter Score.
The only way to truly know if your social media efforts are working for you is to measure your results. We cover some easy and more in depth ways to measure your social media success.
Organic Masterclass: How to Measure & ReportFalcon.io
This document discusses how to measure and report on organic social media performance. It begins with an overview of how paid and organic social work together to drive outcomes. It then provides a framework for setting measurable organic goals by aligning them with overall business objectives. The document outlines key metrics to track for organic awareness, engagement, and conversions, and compares them to paid metrics. It also discusses tools for bringing all the data together and creating customized reports. The key takeaways are to consider how paid and organic complement each other, establish a clear measurement framework, use metrics that demonstrate value, track conversions at all stages, start measurement slowly, and choose tools that provide useful insights.
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
This document discusses the importance of using metrics to measure social media performance and engagement. It provides guidance on setting measurable objectives and devising relevant metrics to track topics of discussion, reach of messages, and engagement with stakeholders. Key metrics to focus on include numbers of likes, comments, retweets, and impressions to gauge engagement. Tools like Google Forms, spreadsheets, and Facebook Insights can help organize collected metrics and identify trends. The goal is to match objectives with relevant metrics to evaluate social media success and inform future communication strategies.
This document discusses the importance of using social media analytics tools to measure social media success and avoid "flying blind". It recommends benchmarking against competitors to identify what content and strategies are most effective. The summary discusses tracking key metrics on different platforms, comparing performance to benchmarks, and how competitive analysis can help optimize strategy and customer service.
E book introducing_microsoft_social_engagement_sourceImix Colombia
En un mundo social conectado, la interacción con los clientes puede darse en cualquier lugar y momento, y es vital para hacer que su negocio crezca. Microsoft Social Engagement pone eficaces herramientas para contenido social a disposición de sus equipos de ventas, marketing y servicio. Estas herramientas les permiten obtener una idea clara de la opinión que tiene la gente sobre su negocio y ponerse en contacto de forma proactiva con clientes, admiradores y críticos en los medios sociales.
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buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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1. How do you show ROI for social media marketing in terms of time and resources spent? Via Elliott’s Thoughts www.elliottlemenager.com
2. Engagement Your engagement score is an indicator of how well you are communicating with your audience. The higher your engagement, the more valuable your audience will become to your business. Measures how much time and energy your community managers are interacting with the community Key metrics to look at # of replies on multiple social platforms (twitter, Facebook, Q&A, social bookmarking blog) # of private messaging (DM, Emails) Set a weekly or daily goal for people to hit You’ll also need to measure true reach of engagements and sentiment this metric cannot stand alone
3. True Reach Measure the effectiveness of your engagement and content Key metrics to look at @ messages Comments (blog, facebook, forums etc) Social bookmarking positive rankings Retweets Follows Lists True Reach is the size of your engaged audience. Eliminate inactive and spam accounts, and only include accounts that you influence. To do this calculate influence for each individual relationship take into account factors such as whether an individual has shared or acted upon your content and the likelihood that they saw it.
4. Sentiment What’s the context of the conversation that you’re creating. If you’re scoring high in engagement and true reach you need to understand the context of that audience’s conversation. Is what they’re saying positive or negative? Sentiment shows the context of the conversations that you’re audience is having (positive or negative) Key Metrics Positive, neutral and negative sentiment rankings Search needs to be done on all platforms to get a true sample Conversion – Many people only look at the % of positive conversations converting negative commenters to positive/neutral conversations is more valuable Conversion ratio – # negative comments, # of engagements and # of negative to positive converted commenters
5. Impact on SEO SEO and social media are becoming more and more interrelated show how social is impacting SEO Key Metrics Volume of Conversation (VOC) compared to search volume for related terms # of pieces of content created and page ranks for each one Top referring keywords compared to related social content and conversations Inbound links – what links were created by social media content and engagement Comparing your social media activities to your SEO trends is a great way to show social ROI. If you’re seeing similar search trends compared to your VOC you can draw a correlation that organic traffic going to your website is supported by social media
6. Social Graph Growth Keeping track of your social graph you can visual show the ROI of Engagement, Reach, SEO (link building). You’ll also have a better idea where to concentrate your efforts to build new relationships and cultivate existing ones. Free tool to use http://www.touchgraph.com