The document discusses using various social media tools like Quantcast, FollowerWonk, and PeekYou to identify potential high net worth individuals in a specific location. It explains how each tool provides some useful information but not a complete picture on its own. The document concludes by suggesting that combining social media analytics platforms like Salesforce, WealthEngine, and Radian6 could help identify high net worth individuals and their interests through analyzing social media data, but this potential is not fully realized without strategic integration of the different platforms.

1. Marshall Sponder WebMetricsGuru.com SocialMediaAnalyticsBook.com WebMetricsGuru INC .

2. Social Media is good finding potential leads for high “net worth” individuals … see just how good ….

3. But first, let’s look at what doesn’t work so well ….. before we find what does work

4. Search Engines - not a good enough source of lead information to be useful. Search Engines are good for finding trends, but they generally are not going to provide information past the city level, which most financial pros have already figured out.

5. Quantcast Planner – find sites that high net worth individuals use in Providence, North Bedford area Using Quantcast Ad Planner you can determine websites that are most visited by “high net worth” individuals in a particular DMA, then triangulate that information with other bits of information to get closer leads. Link

6. Quantcast data gives us further clues (Huffington post.com) … closer, but not close enough 1% of visitors account for 35% of all visits to the site Quantcast gives us where information but it can’t tell us Who or Why We want to know “Who” has high net worth

7. Facebook Advertising gives us a good idea of the Audience size by location (City or Zip code) …. but not who they are. … Facebook won’t show us “who” those 3420 people are in Providence, RI, who like the Huffington Post (correlated to high net worth ) and are between 50-64 years of age, unless we run Facebook Ads.

9. FollowerWonk – Better!!!

10. FollowerWonk – Better!!! Perfect – we found someone in Providence, RI that is a Triathlete (which has a high correlation to high net worth) – since it takes several months to train for a Triathlon and one needs, among other things, a high Net Worth to have the resources to devote

11. PeekYou.com – takes us even closer, but can’t give us income data (yet), and does not let us hone in on age, though it tells us the age.

12. PeekYou.com lets us search on interests by location

13. PeekYou.com lets us search on interests by location, but the information may not always be accurate or up to date

14. Other means to the same end …….

15. But wait …. There may yet be a way to get Wealth Engine into Social Media by using Salesforce.com  Radian6 Salesforce is a CRM that can house many add ons, including Wealth Engine. With this data added to Salesforce.com – and the new bi-directional link to Radian6 Insights platform, it may be possible to indentify high Net Worth Individuals in the River of News

16. When Salesforce+WealthEngine are combined you get your own lead database with net worth information added http://www.youtube.com/watch?v=EnT1ERSxjSo

17. The near future holds the promise of Salesforce+WealthEngine+Radian6 proving the social wealth of a “ River of News ” Income = 332,036 Pension = 0 Stock = 247,664 Giving = 0 Real Estate = 0 Income = 35,036 Pension = 0 Stock = 47,664 Giving = 0 Real Estate = 222,051 Income = 33,333 Pension = 255,000 Stock = 147,664 Giving = 2500 Real Estate =2.2 million

18. Summary: The future looks bright for those who can appreciate and master the power of Social Media with Social CRM, platforms such as WealthEngine+Salesforce with Radian6 . However, this social power will largely be lost without the imagination and insight that allow us to combine platforms intelligently, to make real time decisions. My book, Social Media Analytics, gives you the foundation needed to go forth in this Brave New World.

19. Marshall Sponder WebMetricsGuru INC. www.smabook.com www.webmetricsguru.com [email_address] @webmetricsguru @smanalyticsbook http://www.smabook.com WebMetricsGuru INC .