The presentation discusses developing an effective social media strategy, including understanding how consumers use social media, setting goals and objectives, assessing the audience, and developing a strategy. It provides examples of case studies on how companies like Wiggly Wigglers and HP's 31 Days of the Dragon campaign successfully engaged audiences through social media. Execution of the strategy requires commitment, resources, and focusing on engagement, refinement based on results, and understanding return on investment.
This document summarizes a digital diagnosis of MINI USA's digital presence. It analyzes their website, social media, email marketing, advertising, and brand ambassador programs. The summary provides that MINI has a consistent fun tone across all channels but could focus more on lifestyle content to appeal to non-owners. It also recommends hosting an online owner blog, prioritizing Instagram to target younger audiences, using more gamification on social media, and creating an online version of the classic "punch buggy" car game to engage users.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
The document discusses the importance of buzz monitoring strategies for businesses, noting that social media now influences search engine results and legitimate consumer voices must be actively heard. It outlines key areas to monitor like products, brands, and competition, and recommends metrics and tools companies can use to measure buzz, understand consumer insights, and mitigate any negative coverage.
This document outlines a five step social media strategy for clients: 1) Listen to conversations on social media platforms related to your brand and sector, 2) Prepare your brand's presence on key social media platforms and identify spokespeople, 3) Engage on social media by posting content and starting conversations, 4) Go offline by inviting meetups and sharing product samples, and 5) Measure the strategy's success by learning about customers and engagement and monitoring key metrics like blog posts and brand comments. If done effectively, social media can provide enormous benefits by helping companies understand how stakeholders perceive their brand.
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
This document summarizes a digital diagnosis of MINI USA's digital presence. It analyzes their website, social media, email marketing, advertising, and brand ambassador programs. The summary provides that MINI has a consistent fun tone across all channels but could focus more on lifestyle content to appeal to non-owners. It also recommends hosting an online owner blog, prioritizing Instagram to target younger audiences, using more gamification on social media, and creating an online version of the classic "punch buggy" car game to engage users.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
The document discusses the importance of buzz monitoring strategies for businesses, noting that social media now influences search engine results and legitimate consumer voices must be actively heard. It outlines key areas to monitor like products, brands, and competition, and recommends metrics and tools companies can use to measure buzz, understand consumer insights, and mitigate any negative coverage.
This document outlines a five step social media strategy for clients: 1) Listen to conversations on social media platforms related to your brand and sector, 2) Prepare your brand's presence on key social media platforms and identify spokespeople, 3) Engage on social media by posting content and starting conversations, 4) Go offline by inviting meetups and sharing product samples, and 5) Measure the strategy's success by learning about customers and engagement and monitoring key metrics like blog posts and brand comments. If done effectively, social media can provide enormous benefits by helping companies understand how stakeholders perceive their brand.
This presentation looks at how branding has changed over the last 30 years, and what the next era of branding will bring. It looks at how Web 2.0 will affect destination branding, using Croatia tourism as a hypothetical example, complete with suggested strategies and tactices
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
This document provides an overview of social media and case studies of brands leveraging social media. It discusses how social media allows for communities, content sharing, and conversations. It also covers how marketers must understand changing customer behaviors and dynamics of online communities. Potential benefits of social media engagement include listening, engagement, relationships, and reducing costs. However, there are also potential risks like loss of control and not engaging audiences. The document analyzes case studies of brands using social media and outlines metrics to measure social media campaigns.
1) There are strategic considerations for when, where, how, and whom to target for customer acquisition. Understanding customers' needs and behaviors is important.
2) While there is no single best strategy, focusing on creating a compelling customer experience throughout the entire journey and relationship can lead to better outcomes. This includes charting the customer roadmap, hiring customer-centric staff, and incentivizing positive interactions.
3) The pricing strategy should align with how customers perceive the value of the product or service, and there are different approaches for business-to-business versus business-to-consumer markets. Growth can be accelerated through various online and offline promotional channels.
Digital public relations serves the same function as traditional PR but uses digital tools to communicate faster, further, and more interactively. The document discusses how the proliferation of the internet and social media has democratized communication, allowing anyone to participate and share information. It describes various digital PR tactics like blogs, online communities, viral content, and social media and argues that digital PR is more cost effective than traditional methods.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
Muvarde is a company that produces handcrafted leather goods. They have developed a technology plan to boost online engagement and sales through social media and their website. The plan includes recommendations for identity management, customer interaction features, a centralized online platform, gamification, and an improved shopping cart. It prioritizes these recommendations and provides a timeline for implementation over 2 years. Key metrics for measuring the success of the plan include social media engagement, word of mouth, new customers and revenues, and financial returns from social media referrals.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Technology has turned people into marketing tools, demographics and targets.gordolong
Technology has changed how businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also privacy concerns. While these platforms allow businesses to creatively promote products, they also collect personal data to profile users and target ads. Both businesses and social media platforms benefit from increased advertising, but this comes at the cost of users who face constant targeted promotions and loss of privacy over their personal information.
Going Viral strategies shared by Pathik - Hike for #PNMeetupProductNation/iSPIRT
1) The speaker discusses growth hacking strategies used by hike messenger to achieve rapid growth, hitting #1 and #2 on app stores in India within 14 weeks.
2) Key strategies included building viral user acquisition loops into the product to accelerate growth, focusing on single user utility and the "aha moment", and leveraging smart user acquisition and referral rewards.
3) The goal is to achieve awesome product, rapid growth, great distribution, and great user engagement by building large networks of engaged users through differentiated experience and defensibility.
technology has turned people into a, marketing tool, demographic and targetgordolong
Technology has changed the way businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also enable constant monitoring of personal data. While these platforms allow for interactive marketing, they track user information and behaviors to profile demographics for ads. Overall, technological advances in mobile internet and social media create novel ways for businesses to promote themselves but also give companies access to vast amounts of personal user data.
This document outlines the 10 steps to a successful social media marketing strategy. It begins by discussing the digital landscape and growth of social media and websites. It then covers problems like noise, clutter and thinking analog. The importance of social media marketing is explained by how it amplifies content, positions brands as experts, and facilitates trust and word of mouth. The 10 steps are then outlined which include establishing a clear vision, determining customer personas, creating goals and content, publishing across networks, and measuring results. Various social media platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are also discussed. The key is to think like a publisher and implement a hub and spoke model.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
The document discusses developing social media engagement strategies and measuring return on investment. It provides tips for using platforms like Twitter and blogs to engage audiences. Key recommendations include setting goals for platforms, developing content strategies based on audience goals, and measuring engagement metrics and conversions to assess return on effort. The document also discusses how social media has reached a tipping point, with many consumers and businesses now actively participating online. It emphasizes that businesses need a social media presence and strategy to effectively engage customers and solve problems.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Proposal for establishing a research & innovation hub for advancing Social Business in Malaysia and the rest of ASEAN. The proposal defines Social Business, looks at what leading players are doing in the arena, discusses current research and case studies, and closes with activities for ISBI, as well as potential partners.
This document provides an overview of social media and case studies of brands leveraging social media. It discusses how social media allows for communities, content sharing, and conversations. It also covers how marketers must understand changing customer behaviors and dynamics of online communities. Potential benefits of social media engagement include listening, engagement, relationships, and reducing costs. However, there are also potential risks like loss of control and not engaging audiences. The document analyzes case studies of brands using social media and outlines metrics to measure social media campaigns.
1) There are strategic considerations for when, where, how, and whom to target for customer acquisition. Understanding customers' needs and behaviors is important.
2) While there is no single best strategy, focusing on creating a compelling customer experience throughout the entire journey and relationship can lead to better outcomes. This includes charting the customer roadmap, hiring customer-centric staff, and incentivizing positive interactions.
3) The pricing strategy should align with how customers perceive the value of the product or service, and there are different approaches for business-to-business versus business-to-consumer markets. Growth can be accelerated through various online and offline promotional channels.
Digital public relations serves the same function as traditional PR but uses digital tools to communicate faster, further, and more interactively. The document discusses how the proliferation of the internet and social media has democratized communication, allowing anyone to participate and share information. It describes various digital PR tactics like blogs, online communities, viral content, and social media and argues that digital PR is more cost effective than traditional methods.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
Muvarde is a company that produces handcrafted leather goods. They have developed a technology plan to boost online engagement and sales through social media and their website. The plan includes recommendations for identity management, customer interaction features, a centralized online platform, gamification, and an improved shopping cart. It prioritizes these recommendations and provides a timeline for implementation over 2 years. Key metrics for measuring the success of the plan include social media engagement, word of mouth, new customers and revenues, and financial returns from social media referrals.
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
Technology has turned people into marketing tools, demographics and targets.gordolong
Technology has changed how businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also privacy concerns. While these platforms allow businesses to creatively promote products, they also collect personal data to profile users and target ads. Both businesses and social media platforms benefit from increased advertising, but this comes at the cost of users who face constant targeted promotions and loss of privacy over their personal information.
Going Viral strategies shared by Pathik - Hike for #PNMeetupProductNation/iSPIRT
1) The speaker discusses growth hacking strategies used by hike messenger to achieve rapid growth, hitting #1 and #2 on app stores in India within 14 weeks.
2) Key strategies included building viral user acquisition loops into the product to accelerate growth, focusing on single user utility and the "aha moment", and leveraging smart user acquisition and referral rewards.
3) The goal is to achieve awesome product, rapid growth, great distribution, and great user engagement by building large networks of engaged users through differentiated experience and defensibility.
technology has turned people into a, marketing tool, demographic and targetgordolong
Technology has changed the way businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also enable constant monitoring of personal data. While these platforms allow for interactive marketing, they track user information and behaviors to profile demographics for ads. Overall, technological advances in mobile internet and social media create novel ways for businesses to promote themselves but also give companies access to vast amounts of personal user data.
This document outlines the 10 steps to a successful social media marketing strategy. It begins by discussing the digital landscape and growth of social media and websites. It then covers problems like noise, clutter and thinking analog. The importance of social media marketing is explained by how it amplifies content, positions brands as experts, and facilitates trust and word of mouth. The 10 steps are then outlined which include establishing a clear vision, determining customer personas, creating goals and content, publishing across networks, and measuring results. Various social media platforms like Facebook, Twitter, LinkedIn, YouTube and blogs are also discussed. The key is to think like a publisher and implement a hub and spoke model.
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
The document discusses developing social media engagement strategies and measuring return on investment. It provides tips for using platforms like Twitter and blogs to engage audiences. Key recommendations include setting goals for platforms, developing content strategies based on audience goals, and measuring engagement metrics and conversions to assess return on effort. The document also discusses how social media has reached a tipping point, with many consumers and businesses now actively participating online. It emphasizes that businesses need a social media presence and strategy to effectively engage customers and solve problems.
This document discusses integrating social media and sales. It begins with defining social media and how consumers use it for communication, relationships and sharing content. It then discusses assessing needs, defining objectives like awareness and conversion, and developing a strategy. Examples of objectives for integration into sales include lead generation and after sales support. The document outlines what is required for success and provides case studies of companies that successfully utilized social media, such as H&R Block's comprehensive social media blitz and a winery's blogging strategy that increased sales. It concludes with developing an effective social media strategy by understanding customer interactions and defining clear goals.
Developing An Effective Strategy for Interactive MarketingShailesh Ghimire
This document discusses developing an effective online interactive marketing strategy. It emphasizes honesty, authenticity, transparency and passion. Case studies are presented on marketing campaigns by HP, Wiggly Wigglers, and FedEx that were successful by engaging target audiences through blogs, social media and applications. Developing the right strategy involves classifying customers, defining goals and selecting appropriate interactive avenues based on audience behavior and goals. Success requires a passionate approach and understanding engagement and ROI.
For the TU/e ID Module 'Multimodal Interaction' we had to design a system to help designers. We focused on improving the process of discussion on a distance through our multimodal office tabletop.
Desarrollo de social media en los canales de ventaEmpresas 2.0
This document discusses developing social media as a sales channel. It covers topics like what social media is, leveraging it as a sales channel, developing a strong framework, measuring results, and recommendations. Examples are provided of travel companies using social media campaigns successfully. The document emphasizes developing integrated social media solutions to enable product discovery, research, sharing, and transactions. It also stresses the importance of social media analytics and measuring the impact on organizations and customers.
This document discusses social media marketing and e-commerce. It defines e-commerce as business transactions conducted online and describes how various companies have adopted different online business models. Social media marketing is defined as using social media platforms to promote products and services. The document outlines the importance of social media for businesses and provides strategies for social media marketing, including creating business profiles, increasing brand awareness, social engagement, and viral marketing techniques.
This document provides an overview of social media and case studies of brands leveraging social media. It discusses how social media allows for communities, content sharing, and conversations. It also notes potential benefits like listening, engagement, and relationships, but risks include loss of control and not engaging audiences. Example case studies described include Dell's social media strategy, American Red Cross' use of social channels, and viral marketing campaigns by Walkers and Upside Down Tango.
The document provides an overview of social media marketing and how to effectively leverage various social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It outlines objectives like launching a blog, setting up social media pages, and using analytics tools to measure results. The agenda also includes sections on developing a social media strategy, engaging audiences, and managing a social media presence.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
The role of social media and online communication in developing and growing...CraftsCouncilofIreland
This document discusses the importance of an online presence and social media for craft and design businesses. It covers choosing social media platforms based on your audience, maintaining a consistent brand and tone, engaging with followers by posting regularly and curating relevant content. The document provides tips on using social media effectively as part of an overall marketing strategy and tools to help manage social media accounts.
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
Social Media Marketing for the Architectural IndustryIngrid Ricks
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
This document provides an overview of social media and case studies of how large brands have used social media. It discusses how social media allows for peer-to-peer sharing and interactions, and how this has changed customer behavior and expectations. Several case studies are described, such as how Dell improved customer service through social media engagement after initially refusing, and how Intuit, American Red Cross, Johnson & Johnson, and others have built communities and engaged customers online. Both successful and unsuccessful social media campaigns are examined.
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
This document provides an overview of social media and case studies of how brands are using social media. It discusses how social media allows for communities, content sharing, and conversations. It also notes potential benefits for marketers like listening, engagement, and relationships with customers, but potential risks include loss of control and using social media only as a marketing tool. Several case studies are presented of brands leveraging social media successfully, such as Dell, Intuit, American Red Cross, and Johnson & Johnson. Metrics for measuring social media success and unsuccessful campaigns are also discussed.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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- Initiatives and Action Plans
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- Systematic strategy formulation and execution.
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- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. Socialize Your Business
Presentation to SCORE on July 15, 2009
Shailesh Ghimire (Twitter.com/Shailesh)
www.airmarketing.com
2. • Part 1: Harnessing the Power of Social Media
• Part 2: Developing an Effective Social Media
Strategy
• Part 3: Engagement & ROI
www.airmarketing.com
3. Part One
• Review Social Media and understand how to:
– set goals
– assess return on effort
• Overview of how consumers are using social media
• Social technologies tour
• Case studies
www.airmarketing.com
4. What is Social Media
• Connections/communication forum
– Consumer to consumer
– Consumer to brand/company
• Connections and relationships developed in a new
medium
– Blogs, social networks, photo/video sharing etc.
– Conversations, seminars, broadcasts, entertainment,
advertisement, work all rolled into one
www.airmarketing.com
9. Social Media Integration
• Assess needs and capabilities
– People, technology
• Define objectives and goals
– Awareness, conversion
• Develop and execute strategy
• Measure results
www.airmarketing.com
10. Defining Objectives
• Listen
– Who is talking and what are they talking about
• Speak
– Join the conversation through:
• Blogs, social networks, video/photo sharing, wiki’s etc.
• Connect
– Encourage target audience to join your conversation
• Viral videos, interactive contests etc.
• Invigorate
– Converting existing customers into fans
www.airmarketing.com
11. Examples of Objectives
• Integration into Sales:
– Lead generation
– Data collection
– Sales support
– After sales support
• R&D (Real time focus group)
• Drive SEO
www.airmarketing.com
12. What it takes to succeed
• Commitment and perseverance
• Sufficient resources
www.airmarketing.com
14. How are consumers using social media
• Post articles on blogs
• Post comments, reviews, votes etc.
• Read others opinions, thoughts
• Watch user generated videos
• Share bookmarks, news stories
www.airmarketing.com
15. What Consumers Do Online
Source: Forrester Research
www.airmarketing.com
16. It's Reached a Tipping Point
• 60% of Americans interact with companies on a social media website
• One in four interact more than once per week
• 93% of Americans believe a company should have a presence in social
media
• 85% believe a company should also interact with its consumers via
social media
Boston consulting firm Cone, Boston Globe, September 25, 2008
www.airmarketing.com
21. Evaluating the Technology
• Does it facilitate and improve greater and more varied
communication
• Ease of use
• Allows interaction without your intervention
• Sustainable user generated content creation
www.airmarketing.com
23. Case Studies
• Full Social Engagement:
Wiggly Wigglers
• Blogosphere: Stormhoek
Winery (in South Africa)
www.airmarketing.com
24. Wiggly Wigglers
• Sells compost worm kits in the UK, started in 1995
• Based in a town with less than 70 people
• Target audience: farmers
• Less than 25,000 farmers in the UK
• Deployed podcasts, blog posts and social networking
Sources:
http://money.cnn.com/2008/03/17/smbusiness/Facebook_marketing.fsb/index.htm
http://flooringtheconsumer.blogspot.com/2008/04/blogher-business-2008-hats-off-to.html
www.airmarketing.com
25. Worm Success
• Now a multi-million dollar company
• Growing robustly at 10% per year
• Growth attributed to a combination of Podcasts, Blog
posts and social networking
• Now even has a developed a thriving catalog business
www.airmarketing.com
26. Stormhoek
• Winery in South Africa
– UK, France and Ireland as its major export market
• Deployed primarily a blogging strategy
• Hired UK Blogger/Cartoonist Hugh Macleod
– 10,000 visitors a day with approximately 2000
subscribers to his RSS feed
www.airmarketing.com
28. Why the blogging worked
• Hugh blogged aggressively:
– “Geek Dinners” – off beat cartoons and wine
– Sent 100 wine samples to bloggers in its target market
– Asked them to write about it if they wanted
– Dropped hints on his blog about the brand
• Result of blogger outreach:
– 75% of the bloggers who received free wine wrote posts about the
brand
• The Result:
– In two years the winery went from selling 40,000 cases/year to
40,000 case/week *
*Source: MarketingWeb.Com (SA's Online Marketing Magazine)
www.airmarketing.com
30. The Social You
• Understand how your customers are interacting with Social Media
– Do your customers have blogs?
– Do they read reviews from others?
– How much do they participate in social networks
– Which ones do they use?
• Determine your abilities (in house or acquired)
• Evaluate your commitment
• Devise a unique strategy to meet clear marketing and sales objectives
www.airmarketing.com
32. Part 2: Developing an
Effective Social Media
Strategy
www.airmarketing.com
33. Success Hinges On
• Social Media Mantra:
– Honesty, Authenticity, Transparency and
Passion
– Being more human and less corporate
www.airmarketing.com
34. Remember What "Social" Means
• Positioning for avenues of
connection:
– Post teaser links, articles, videos to
drive traffic to your web-hub (blog or
website)
– Need to network and develop
meaningful connections
• Don't be like an Amway salesman at
a neighborhood party
www.airmarketing.com
35. Pre-requisites to success
• Exceptional product/service
• Transparency
– Willing to be open
• Accessiblity
– Respond to every social interaction in a timely fashion
www.airmarketing.com
36. The Three Keys to Success
• Passion
– About your company and industry
• Passion
– From your customers
• Passion
– About the new medium
www.airmarketing.com
37. Where are we today?
Play >>
www.airmarketing.com
38. Non Profits Lead the Way
• In 2008, 89% used at least one form of social media (75% in 2007)
• Focus on social networking and video blogging – 79% use each of
them
• 90% said their blog was very useful
• More than 80% said social media is at least "somewhat important" to
their future strategy.
• 45% said it was "very important"
Society for New Communications Research
www.airmarketing.com
39. Our Goal This Hour
• Developing a strategy:
– Where are your customers
– Classify your customers
– Define objectives/goals
– Develop the right strategy
– Count the cost
• Case studies
– 31 Days of the Dragon
– Wiggly worm
– FedEx
www.airmarketing.com
40. The Audience
• Discover:
– Where are they on social networks
– What are they doing
• Observing, spreading, commenting, creating, enhancing
– Information seekers vs. Engagement seekers
• Using:
– Online surveys
– Social Footprint (using eMail database)
www.airmarketing.com
41. Classify Customers
•Read blogs, comments, reviews
•Watch videos, download etc.
•Somewhat inactive
•Share via bookmarks, links
•Join Social Networks
•Tag content
•Leave comments, reviews
•Rate services/products
•Participate in forums
•Write blogs, create videos
•Write Wiki pages
•Moderate forums
•Manage groups
www.airmarketing.com
42. Goals / Objectives
• Thought leader (be an expert)
• Develop awareness
• Generate leads
• Put human face on company
• Market research
• Influence the Influencers
• Support customers
• Enchanced SEO
• Drive revenue
www.airmarketing.com
43. Audiece + Goals Strategy
• Example 1
– Audience = Primarily commenting
– Goal = Generate Leads
– Strategy = Engage via blogs, feedback options on product pages
and create avenues for data capture
• Example 2
– Audience = Primarily observing
– Goal = Thought leader
– Strategy = Develop content rich blog, supply ample photos and
videos, weekly podcasts
www.airmarketing.com
44. Case Study 1
31 Days of the Dragon
www.airmarketing.com
45. 31 Days of the Dragon
• Flagship HDX Dragon notebook wasn't selling as expected
• Sales were flat over the first 9 months
• HP turned to bloggers
• Selected 31 bloggers
• Provided them with one laptop each
• Week long contest started every day
www.airmarketing.com
46. Strategy Breakdown
• Audience = Commenters
– Technology enthusiasts
• Goal = Increase awareness and sales, influence the
influencers
• Strategy = Engage target via blogs and gain trust of
bloggers (influencers)
www.airmarketing.com
47. The Dragon Delivers
• Sales of the HDX Dragon increased by 84%
• Overall 10% increase in PC sales
• 14% increase in traffic to hpshopping.com
• Tracked over 380,000 backlinks
• 48 million collective views from 31 blogs and surrounding buzz
Source: http://moblogsmoproblems.blogspot.com/2008/09/blogger-campaign-case-study-hps-31-days.html
www.airmarketing.com
48. Case Study 2
Wiggly Wigglers
www.airmarketing.com
49. Wiggly Wigglers
• Sells compost worm kits in the UK, started in 1995
• Based in a town with less than 70 people
• Target audience: farmers
• Less than 25,000 farmers in the UK
• Deployed podcasts, blog posts and social networking
Sources:
http://money.cnn.com/2008/03/17/smbusiness/Facebook_marketing.fsb/index.htm
http://flooringtheconsumer.blogspot.com/2008/04/blogher-business-2008-hats-off-to.html
www.airmarketing.com
50. Strategy Breakdown
• Audience = Observers
– Gardening enthusiasts and farmers
• Goal = Increase awareness and generate sales
• Strategy = Engage via podcasts and interactions in social
networks
www.airmarketing.com
51. Worm Success
• Now a multi-million dollar company
• Growing robustly at 10% per year
• Growth attributed to a combination of Podcasts, Blog
posts and social networking
• Now even has a developed a thriving catalog business
www.airmarketing.com
52. Key: Passion and Expertise
• Blogger said:
– She has a strong voice. It’s genuine and personable.
– She is passionate about what she writes.
– She informs and educates her customers.
– She offers applicable tips.
– She keeps in touch.
– She encourages product trials with discounts and give-aways.
– She welcomes new friends.
Source: http://www.nextfiftyyears.com/2008/04/wiggly_wigglers_gardening_thro.html
www.airmarketing.com
53. Case Study 3
Enhancing Facebook
www.airmarketing.com
54. FedEx Ehances Facebook
• Facebook eMail does not allow you to send attchments
• FedEx created an application that would enable this
• FedEx is known for:
– Reliable, fast, overnight deliveries
Source: http://blog.buddymedia.com/blog/?p=58
www.airmarketing.com
56. Strategy Breakdown
• Audience = Spreading and Commenting
– Young social networkers
• Goal = Increase brand awareness, solve
problem
• Strategy = Engaged via social network
application
www.airmarketing.com
57. Brand Awarness Success
• 100,000 installs in less than 48 hours
• Over 50% of those users returning more than 10 times since their
initial install
• 3,092 monthly active users
• The audience is global
• Slight weighting towards female users (53%).
• 74% of the audience is in the coveted 19-34 age demographic.
www.airmarketing.com
59. Fedex Takeaway
• Thought beyond company presence
• Leveraged their offline persona to solve an online problem
• Created virtual usage
• Which has a high probablity of creating real usage
www.airmarketing.com
63. Success Hinges On
• Social Media Mantra:
– Honesty, Authenticity, Transparency and a Passion about the
topic
– Being more human and less corporate
• Can't fake it!
• Need to find the right strategy for target audience to meet
the objectives set forth
www.airmarketing.com
65. Part 3: Engagement & ROI
Shailesh Ghimire
Director of Interactive Marketing
sghimire@airmarketing.com
airmarketing.com/blog
www.airmarketing.com
66. By Now You Should Have…
• A basic understanding of Social Media
– Interactive Online Marketing
• A basis for developing a strategic plan
– GMOOT is not a plan
• An appreciation of the commitment
required
www.airmarketing.com
67. Final Phase
• Mastering engagement
• Refining strategy
• Understanding ROI
www.airmarketing.com
68. Engagement
• Characteristics:
– Personal and authentic
– "How to Win Friends and Influence Others"
– Timely and relevant
– Prepared for the long haul
www.airmarketing.com
71. But Finally Got it Right…
• Buyers' blog
www.airmarketing.com
72. Lessons from Walmart
• GMOOT doesn't work
– May need to try a few different options
• Do not assume anything
• Leverage your current strength
www.airmarketing.com
73. Refining Your Strategy
• Audience + Goals Strategy
– Audience = Primarily commenting
– Goal = Generate leads
– Strategy = Engage via blogs, feedback options - on product pages
and create avenues for data capture
• Post-engagement:
– Customer reaction/expectations
– Review frequency and level of interaction
– Analyze your content (review analytics and search traffic)
www.airmarketing.com
74. ROI Question
• What Social Media can do for you:
– Expand the audience for your message
– Excite fans, customers
– Enable connections with new audience
– Gather insights, opinions
– Listen more effectively and create dialog
www.airmarketing.com
75. Setting Expectations
• Biggest impact:
– Reputation management
– Brand building
– Public and customer relationships
• Substantially improves:
– Search Engine Optimization (SEO)
– Lead generation
www.airmarketing.com
76. Potter's Case
• Universal Orlando Resort
– Wizarding World of Harry Potter
– Big rollout needed
• Traditional approach:
– 30-second TV spots
– Billboards across the country
– Self-congratulatory PR release begging the
media for attention
www.airmarketing.com
77. Tried a Different Approach
• Told just seven people about the launch
• Top fans at the top Harry Potter fan sites
(mugglenet.com)
– Rowling herself had a role in who was selected
• Invited to special webcast at midnight
– Presentation directly from the top creators/designers
www.airmarketing.com
78. Tried a Different Approach
• Had a website ready for bloggers to link to
with detailed information
• Next day announced it on the opt-in
eNewsletter
www.airmarketing.com
79. Then They Sat and Watched
• The seven brought the fan base alive:
– Blogs lit up
– Fan forums
– Social networks came alive
– eMails were forwarded
• Traditional media picked up the excitement
• From seven 350 million people
www.airmarketing.com
80. Potter's ROI
• Hard cost:
– Reach the first seven
– Communicate to opt-in database
• Return:
– Free TV & radio coverage
– Direct site traffic
– SEO
www.airmarketing.com
83. Final Word on ROI
• Two camps:
– Just do it
– Doesn't work
• Truth is somewhere in the middle
• There is ROI
www.airmarketing.com
84. Closing Thoughts
You can't ignore this anymore!
www.airmarketing.com
85. Its 2009 and Almost 2010
• You’ll need to have a social media presence
• Develop and execute an effective strategy
• Ideally, social media will be integrated
within your overall marketing
www.airmarketing.com
87. Getting Started
• Focus on relationships and not campaigns
• Already use social media successfully themselves
• Commit resources to learning and training
• Have learned from their mistakes
• Respect and are humbled by the medium
www.airmarketing.com
88. Homework
• If you don't use Twitter – open a Twitter account
• Find some followers
– Don't forget to follow me: Twitter.com/Shailesh
• Engage and learn
• Entire slideshow is now on Slideshare.Net
– http://www.slideshare.net/sghimire
www.airmarketing.com