Pemasaran di Dunia Maya (Online Marketing)

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Strategi Pemasaran di Dunia Maya (by @kulinerBGR)

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Pemasaran di Dunia Maya (Online Marketing)

  1. 1. Memasarkan di Dunia Maya
  2. 2. First Tweet (14 Agustus 2010):
  3. 3. banyumurti.net
  4. 4. 4 (+1) P P Product P Price P Place PPromotion PPackaging
  5. 5. 4P 4C
  6. 6. Product Customer Wants & Needs
  7. 7. Price Cost Is it worth it?
  8. 8. Place Convenience How can we get it?
  9. 9. Promotion Communication What’s in it for me?
  10. 10. Packaging Cucok…. Attract
  11. 11. Who do you trust?
  12. 12. Do we need Social Media? Img: aegisblogs.com
  13. 13. indonesia internet and socmed users statistic
  14. 14. 74,6 JUTA Indonesia Internet User MarkPlus Insight Netizen Survey 2013
  15. 15. Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013
  16. 16. Alexa.com 5/4/2014
  17. 17. FACEBOOK
  18. 18. 29.4M
  19. 19. Social Media Revolution (video)
  20. 20. So… HOW???
  21. 21. MEDIA The word “Social” is more important than “media”
  22. 22. Awareness: Majalah, Socmed, Offline roadshow, radio, TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey
  23. 23. How to Use Social Media to Engage With Customers
  24. 24. LISTEN! video-marketing-online.net
  25. 25. Ask Question, Answer Question
  26. 26. Be Interesting!
  27. 27. Be Friend!
  28. 28. Be Honest!
  29. 29. promote other
  30. 30. Online – Offline Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline
  31. 31. Social Media Tips for Better Engagement
  32. 32. MEASURE
  33. 33. Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
  34. 34. FACEBOOK INSIGHT From: Facebook Page Insight Guide
  35. 35. GOOGLE ANALYTICS
  36. 36. References • Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09

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