Presentation on Online Marketing- Digital, Social Media, & BeyondShouvanik Dey
This is a one-stop comprehensive course for beginners who want to learn Digital Marketing. The original course was conducted by me over 5 days, with an emphasis on providing information in a fun and interactive manner to a young audience at the University of Ottawa.
Please note that this Digital Marketing course does not cover advanced strategies, but is intended to give a great guide on the different avenues that are available within Digital Marketing for those who are intrigued by it.
Presentation on Online Marketing- Digital, Social Media, & BeyondShouvanik Dey
This is a one-stop comprehensive course for beginners who want to learn Digital Marketing. The original course was conducted by me over 5 days, with an emphasis on providing information in a fun and interactive manner to a young audience at the University of Ottawa.
Please note that this Digital Marketing course does not cover advanced strategies, but is intended to give a great guide on the different avenues that are available within Digital Marketing for those who are intrigued by it.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Does your Facebook, Twitter and other social media content translate the experience your customers have with your retail brand? It can. And should.
This seminar will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
eMarketer Webinar: How & Why B2B Marketers Are Turning to Social MediaeMarketer
Join eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.
Companies are no longer the authority on their business, marketplace and brand—consumers are. That’s why listening to the online conversation to hear what consumers are saying is the new key to success for disruptive innovations, successful product launches, brand positioning and more.
Social analytics can help your organization find real-time insights and adopt a new process for delivering innovative products that closely match consumer needs and therefore gain wider acceptance much more quickly.
Key Takeaways
Listen to Malcolm and learn:
What fundamental changes organizations must make to deal with the cultural shift that has transferred power to consumers
How social listening makes possible the real-time marketing that consumers now expect
Real-world case studies about the process of using social insights to drive product development focused on clearly identified consumer needs
Advance PPC Workshop, OMS Santa Clara, 2012John Thyfault
Advance PPC Strategies To Improve Your Account's Efficiency and ROI. Presented by John Thyfault, Vice President of Search Engine and Social Media Marketing, Beasley Direct Marketing, Inc., during the Online Marketing Summit in Santa Clara, CA in october, 2012/
Social Media Marketing for the Architectural IndustryIngrid Ricks
An overview of why Social Media Marketing has the potential to separate the successful architectural firms of the future from their current competitors, including a six-step strategy for getting started designed by RC Strategies Group.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. Who am I?
John Cashman –
President - Digital Firefly Marketing
Started in August 2011 - just a year old.
• Start up veteran that has worked at three
start ups, two of which had successful exits.
• Ran digital marketing at two of them to
increase sales that lead to acquisition.
• Over ten years of experience in marketing
and five plus in SEO, PPC, and Social
What do we do?
Me on vacation!
Logo Design
Marketing Strategy
Website Design
Website Build
SEO, PPC, Email and Social Media
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15. ...and TV ads and direct mail
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16. How is Nike becoming digital?
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17. Fish where the fish are..
Everyone has moved online
Everyone Googles
Everyone Facebooks/social
Everyone emails.
These are the channels to exploit..so let’s talk bait
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19. Digital Strategy - Feedback Loops
yoursite.com
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20. Nurturing leads in all phases of sales
cycle to increase conversion
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21. Owned Media Tactics
Goal: Make the digital assets better then they are today
by making them more accessible.
•Search Engine Optimization - The process of going through a
website and making it more accessible to Google
– Ensure they are in the right places for Google to index
– Blog - Creates more content - phrases people search on
– Increase via earned media: Links, Social Media participation
•Leverage Earned Media
– Use Facebook Connect to register prospects
– Use social media buttons to share promo content
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22. Earned Media Tactics
Goal - We want to people to like us, share us, and create
content for us. These tactics promote owned media and
increase its size by having customers create content and bring
people back to the website.
• Facebook - The #1 website for referrals.
• Facebook is about creating an audience and engaging with
them.
• Share Website content to bring them back to the site
• Develop useful apps for people and pages that create
content.
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23. Earned Media Tactics - Continued
• Pinterest - Refers more people to websites than LinkedIn,
YouTube and Google + COMBINED
– All about ideas. People surf Pinterest for ideas: gift ideas,
inspiration, clothing styles, places to go
– People “repin” ideas they like to their own boards for their
friends to see and possibly repin
– How to use it?
• Create boards around products, how tos, videos, job postings
• LinkedIn
– All about thought leadership
– Participation or run groups
– Answer questions in Answers
– Like Facebook and Pinterest - refer people back to the site.
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24. Paid Media Tactics
Goal: Pay people to bring us traffic with buying intent. Measure
for positive ROI
• Facebook Ads - Grow Audience or Refer to website
– Laser targeting demographics
– Targeting “Likes”
• LinkedIn
– Target people who are in the your industry
– Target people who are decision makers
• Twitter
– Beta testing a small business solution
– Promoted tweets, promoted accounts
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25. Tracking success
How do you track success? Google Analytics and goals
Short Term - It’s all about visits, leads and registration.
1. How many people visited and from where?
2. How many leads did we get?
3. How many people registered/bought?
Use Goals!
Long Term - It’s all about revenue and ROI
1. How much money are we making from our marketing?
2. Is all the ROI greater than 2x on marketing costs?
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