Presented to the Bournemouth University student-run Business Mania group, this presentation aims to highlight and make students aware of the successes (and failures) that can be achieved throug the use of Social Media and Social Network(ing).

1. Social Media
DO YOU?

3. The ‘Generations’
• ‘Greatest’: Born 1900-1925
• ‘Silent’: Born 1925-1945
• ‘Baby Boomers’: Born 1945-1960s
• Generation X: Born 1960s-1980s
• Generation Y: Born 1990s-2000s
What’s next … the ‘connected generation’?
Generation C : Born 2000s?

8. Facebook
• +800million people use Facebook (!):
• Average of 106mins spent on
Facebook, PER DAY,
• Students using Facebook more
than 100 minutes per day noticed
drop in grades
• Facebook isn’t the problem, it’s
how you use it!
http://goo.gl/i1ZrO

9. Facebook
• Keep it clean!
• Use Pages and Groups (sensibly!)
• Create network connections that
reflect YOU in a way YOU want to be
seen.
• Employers use Facebook to see who
they’re interviewing … anything you’d
like to admit to now?

10. Twitter
• Average age of Twitter user is 39
(Generation X),
• 60% of Twitter users are over the age
of 35 (Generation X).
• Generation Y use to chat about
friends, drinking, television – ‘social’
• Generation X use to
connect, network, news, research, int
eract, hobbies, etc – ‘network’
http://goo.gl/leYB2

11. Twitter
• Upload a professional photo
• Get sensible @username
• Complete bio and profile – concise
and very limited but very powerful
• Link to personal blog / website /
LinkedIn shows you’re real and
engaged/ing

12. LinkedIn
• +160million people use LinkedIn, of
which:
• 77% use to research people and/or
companies,
• 69% use to reconnect with past
colleagues, and
• 50% use to build network
relationships which may influence
future business or employment
prospects.
http://goo.gl/kPD0V

13. LinkedIn
• Keep profile and details up to date –
you never know when someone is
looking!
• Give and receive recommendations
• Link profiles across networks
• Make connections
• Research employers and
employees, find things in common

14. Why Social Media
is important
• The Power of ‘connections’
– Develop a global reach
– 24/7 network(ing)
– Opportunity to learn, contribute, and share
– Ability to be known and found
– Recruitment and job seeking
• “… gives more people a voice and provides a
powerful tool for value creation and
competitive differentiation.”

17. “Build your network and always think in
networks. They create a sonar map of
intelligence, expertise, information and
insight. Your allies, your connections, can
help you to navigate the larger number of
challenges that can ultimately derail a
start-up company.”
Reid Hoffman (LinkedIn Founder)

18. Your brand is not what
you say it is, it’s what
Google says it is.