SlideShare a Scribd company logo
Social Media
   DO YOU?
The ‘Generations’

•   ‘Greatest’:              Born 1900-1925
•   ‘Silent’:          Born 1925-1945
•   ‘Baby Boomers’:    Born 1945-1960s
•   Generation X:      Born 1960s-1980s
•   Generation Y:      Born 1990s-2000s

What’s next … the ‘connected generation’?
Generation C :          Born 2000s?
Facebook

• +800million people use Facebook (!):
   • Average of 106mins spent on
     Facebook, PER DAY,
   • Students using Facebook more
     than 100 minutes per day noticed
     drop in grades
   • Facebook isn’t the problem, it’s
     how you use it!

  http://goo.gl/i1ZrO
Facebook

• Keep it clean!
• Use Pages and Groups (sensibly!)
• Create network connections that
  reflect YOU in a way YOU want to be
  seen.

• Employers use Facebook to see who
  they’re interviewing … anything you’d
  like to admit to now?
Twitter

 • Average age of Twitter user is 39
   (Generation X),
 • 60% of Twitter users are over the age
   of 35 (Generation X).
 • Generation Y use to chat about
   friends, drinking, television – ‘social’
 • Generation X use to
   connect, network, news, research, int
   eract, hobbies, etc – ‘network’

   http://goo.gl/leYB2
Twitter

 • Upload a professional photo
 • Get sensible @username
 • Complete bio and profile – concise
   and very limited but very powerful
 • Link to personal blog / website /
   LinkedIn shows you’re real and
   engaged/ing
LinkedIn

• +160million people use LinkedIn, of
  which:
   • 77% use to research people and/or
     companies,
   • 69% use to reconnect with past
     colleagues, and
   • 50% use to build network
     relationships which may influence
     future business or employment
     prospects.

  http://goo.gl/kPD0V
LinkedIn

• Keep profile and details up to date –
  you never know when someone is
  looking!
• Give and receive recommendations
• Link profiles across networks
• Make connections
• Research employers and
  employees, find things in common
Why Social Media
         is important
• The Power of ‘connections’
  – Develop a global reach
  – 24/7 network(ing)
  – Opportunity to learn, contribute, and share
  – Ability to be known and found
  – Recruitment and job seeking
• “… gives more people a voice and provides a
  powerful tool for value creation and
  competitive differentiation.”
“Build your network and always think in
  networks. They create a sonar map of
 intelligence, expertise, information and
insight. Your allies, your connections, can
help you to navigate the larger number of
  challenges that can ultimately derail a
            start-up company.”
        Reid Hoffman (LinkedIn Founder)
Your brand is not what
 you say it is, it’s what
   Google says it is.

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Social Media: Do You? (BU Business Mania Event)

  • 1. Social Media DO YOU?
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  • 3. The ‘Generations’ • ‘Greatest’: Born 1900-1925 • ‘Silent’: Born 1925-1945 • ‘Baby Boomers’: Born 1945-1960s • Generation X: Born 1960s-1980s • Generation Y: Born 1990s-2000s What’s next … the ‘connected generation’? Generation C : Born 2000s?
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  • 8. Facebook • +800million people use Facebook (!): • Average of 106mins spent on Facebook, PER DAY, • Students using Facebook more than 100 minutes per day noticed drop in grades • Facebook isn’t the problem, it’s how you use it! http://goo.gl/i1ZrO
  • 9. Facebook • Keep it clean! • Use Pages and Groups (sensibly!) • Create network connections that reflect YOU in a way YOU want to be seen. • Employers use Facebook to see who they’re interviewing … anything you’d like to admit to now?
  • 10. Twitter • Average age of Twitter user is 39 (Generation X), • 60% of Twitter users are over the age of 35 (Generation X). • Generation Y use to chat about friends, drinking, television – ‘social’ • Generation X use to connect, network, news, research, int eract, hobbies, etc – ‘network’ http://goo.gl/leYB2
  • 11. Twitter • Upload a professional photo • Get sensible @username • Complete bio and profile – concise and very limited but very powerful • Link to personal blog / website / LinkedIn shows you’re real and engaged/ing
  • 12. LinkedIn • +160million people use LinkedIn, of which: • 77% use to research people and/or companies, • 69% use to reconnect with past colleagues, and • 50% use to build network relationships which may influence future business or employment prospects. http://goo.gl/kPD0V
  • 13. LinkedIn • Keep profile and details up to date – you never know when someone is looking! • Give and receive recommendations • Link profiles across networks • Make connections • Research employers and employees, find things in common
  • 14. Why Social Media is important • The Power of ‘connections’ – Develop a global reach – 24/7 network(ing) – Opportunity to learn, contribute, and share – Ability to be known and found – Recruitment and job seeking • “… gives more people a voice and provides a powerful tool for value creation and competitive differentiation.”
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  • 17. “Build your network and always think in networks. They create a sonar map of intelligence, expertise, information and insight. Your allies, your connections, can help you to navigate the larger number of challenges that can ultimately derail a start-up company.” Reid Hoffman (LinkedIn Founder)
  • 18. Your brand is not what you say it is, it’s what Google says it is.