Sociabull are offering social media training, and this slideshow will tell you what you can expect. For further information about the training, call us on 01628 526208 or e-mail dane@sociabull.co.uk

1. Social Media Training:
Our offering
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Prepared by Dane Cobain
01628 526208, dane@sociabull.co.uk
www.sociabull.co.uk

2. About the Training:
We speak social
• Sociabull is the social media division of Nobull Communications,
a PR company
• Worked in social media since 2007
• This slideshow is a sample of the training session we offer
• E-mail dane@sociabull.co.uk or call us on 01628 526 208 for
pricing and booking information
“

3. Course Topics:
Introduction
• What is social media and why does it matter?
• Creating a protocol and choosing a tone of voice
The Big Three:
• Facebook, Twitter and YouTube
The Other Three:
• LinkedIn, Google+ and Pinterest
Blogger Outreach
• And how bloggers can help you
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Applications:
• Putting your smartphone to use
Other Resources:
• Books, blogs and e-books

4. What is Social Media?
• A loose concept
• Users make the content
• They connect you with your friends
• Enhance real-life relationships
“Social media puts the ‘public’ in PR
and the ‘market’ in marketing.” –
Chris Brogan, best-selling author,
consultant and blogger
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The Six Types of Social Media
Collaborative Projects Social Networking Sites
Blogs/Microblogs Virtual Game Worlds
Content Communities Virtual Social Worlds

5. Why Social Matters:
• 1 billion Facebook users (600 million mobile)
• 140 million Twitter users
• 4 billion YouTube views per day
• 175 million LinkedIn users
• 400 million Google+ users
• 20 million Pinterest users
Social Isn’t Free
• Time investment – do not approach half-heartedly
• Competition prizes
“ • Freelancers: Web and graphic design, copywriters
• Low investment, high value
• Inbound leads cost 62% less than outbound leads

6. The Big Three:
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7. Facebook:
Quick Facts:
• 1 billion monthly active users
• Over 500 million daily active users
• At its IPO, it was valued at over $100 billion
• Average of 3.2 billion likes and comments per day
• Over 42 million Facebook pages with >10 likes
Why use Facebook?
• Your audience are already there
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• It’s the most widely used
• You have to start somewhere!
• Use a page, NOT a profile

8. Twitter:
Quick Facts:
• 1 billion tweets posted each week
• ~500,000 new accounts each day
• 50 million daily active users
• 140 million monthly active users
• Originally conceived as a service for mobile phones
• Quick, fast-paced messages
• Automatically public
• Hashtags group posts using similar keywords together
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• Great for events
• Plenty of third-party apps

9. YouTube:
• The 2nd largest search engine in the world
• Easily the most popular video-sharing site
• Used by people and brands alike
• Users can make ‘channels’ and upload video
• Main metrics: Views and Subscribers
Quick Facts:
• 800 million unique monthly visitors
• 3 billion hours watched each month
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• 72 hours uploaded every minute
• 500 years of YouTube videos watched on Facebook every day

10. The Other Three:
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11. Smartphone Applications:
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12. Other Resources:
• Social is changing on a daily basis
• It’s important to keep up-to-date with trends
• Live and breathe social
• Be active personally on the sites you use professionally
• Learn on-the-job
Staying up-to-date with social
• Follow blogs
• Subscribe to YouTube channels
• Download e-books
“ • Attend webinars
• Read books

13. Memory Stick:
We include further resources on a memory stick:
Social Media Protocol
• Adapt this to suit your needs
• Add your own branding
The Presentation
• For future reference
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Selected E-books, including:
• How to Achieve Business Growth Through Blogging
• How to Attract Customers with Twitter
• How to Use Facebook for Business
• The Complete Guide to Global Social Media Marketing

14. Get in touch to find out more
about our social media training
Special concession price of £100 available for ITT (Institute of Travel and Tourism) members
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Prepared by Dane Cobain
01628 526208, dane@sociabull.co.uk
www.sociabull.co.uk

15. Intellectual property
Nobull Communications Ltd
Pump House, Stag Place, Wooburn Town, Bucks HP10 0TT
Tel: 01628 526208 Fax: 01628 532319 www.nobull-communications.co.uk

16. Nobull Communications Ltd 2012
The ideas and creative concepts contained within this document are copyright work of
Nobull Communications Ltd and may not be reproduced in whole or part in any form or any
media without the prior written consent of Nobull Communications Ltd. Copyright will not
be transferred to the client until such point Nobull Communications Ltd has been paid for
the ideas or creative concepts contained within this document.
Nobull Communications Ltd, The Pumphouse, Stag Place,
Wooburn Town, Bucks, HP10 0TT