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Social Media Training from Sociabull
Sociabull offers social media training covering key platforms like Facebook, Twitter, and YouTube, as well as protocols for effective communication. The training emphasizes the importance of social media in modern marketing and includes resources for ongoing learning. A special concession price is available for members of the Institute of Travel and Tourism.
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Social Media Training from Sociabull
- 1. Social Media Training: Our offering - Prepared by Dane Cobain 01628 526208, dane@sociabull.co.uk www.sociabull.co.uk
- 2. About the Training: We speak social • Sociabull is the social media division of Nobull Communications, a PR company • Worked in social media since 2007 • This slideshow is a sample of the training session we offer • E-mail dane@sociabull.co.uk or call us on 01628 526 208 for pricing and booking information “
- 3. Course Topics: Introduction • What is social media and why does it matter? • Creating a protocol and choosing a tone of voice The Big Three: • Facebook, Twitter and YouTube The Other Three: • LinkedIn, Google+ and Pinterest Blogger Outreach • And how bloggers can help you “ Applications: • Putting your smartphone to use Other Resources: • Books, blogs and e-books
- 4. What is SocialMedia? • A loose concept • Users make the content • They connect you with your friends • Enhance real-life relationships “Social media puts the ‘public’ in PR and the ‘market’ in marketing.” – Chris Brogan, best-selling author, consultant and blogger “ The Six Types of Social Media Collaborative Projects Social Networking Sites Blogs/Microblogs Virtual Game Worlds Content Communities Virtual Social Worlds
- 5. Why Social Matters: • 1 billion Facebook users (600 million mobile) • 140 million Twitter users • 4 billion YouTube views per day • 175 million LinkedIn users • 400 million Google+ users • 20 million Pinterest users Social Isn’t Free • Time investment – do not approach half-heartedly • Competition prizes “ • Freelancers: Web and graphic design, copywriters • Low investment, high value • Inbound leads cost 62% less than outbound leads
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- 7. Facebook: Quick Facts: • 1 billion monthly active users • Over 500 million daily active users • At its IPO, it was valued at over $100 billion • Average of 3.2 billion likes and comments per day • Over 42 million Facebook pages with >10 likes Why use Facebook? • Your audience are already there “ • It’s the most widely used • You have to start somewhere! • Use a page, NOT a profile
- 8. Twitter: Quick Facts: • 1 billion tweets posted each week • ~500,000 new accounts each day • 50 million daily active users • 140 million monthly active users • Originally conceived as a service for mobile phones • Quick, fast-paced messages • Automatically public • Hashtags group posts using similar keywords together “ • Great for events • Plenty of third-party apps
- 9. YouTube: • The 2nd largest search engine in the world • Easily the most popular video-sharing site • Used by people and brands alike • Users can make ‘channels’ and upload video • Main metrics: Views and Subscribers Quick Facts: • 800 million unique monthly visitors • 3 billion hours watched each month “ • 72 hours uploaded every minute • 500 years of YouTube videos watched on Facebook every day
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- 12. Other Resources: • Social is changing on a daily basis • It’s important to keep up-to-date with trends • Live and breathe social • Be active personally on the sites you use professionally • Learn on-the-job Staying up-to-date with social • Follow blogs • Subscribe to YouTube channels • Download e-books “ • Attend webinars • Read books
- 13. Memory Stick: We include further resources on a memory stick: Social Media Protocol • Adapt this to suit your needs • Add your own branding The Presentation • For future reference “ Selected E-books, including: • How to Achieve Business Growth Through Blogging • How to Attract Customers with Twitter • How to Use Facebook for Business • The Complete Guide to Global Social Media Marketing
- 14. Get in touchto find out more about our social media training Special concession price of £100 available for ITT (Institute of Travel and Tourism) members - Prepared by Dane Cobain 01628 526208, dane@sociabull.co.uk www.sociabull.co.uk
- 15. Intellectual property Nobull Communications Ltd Pump House, Stag Place, Wooburn Town, Bucks HP10 0TT Tel: 01628 526208 Fax: 01628 532319 www.nobull-communications.co.uk
- 16. Nobull Communications Ltd2012 The ideas and creative concepts contained within this document are copyright work of Nobull Communications Ltd and may not be reproduced in whole or part in any form or any media without the prior written consent of Nobull Communications Ltd. Copyright will not be transferred to the client until such point Nobull Communications Ltd has been paid for the ideas or creative concepts contained within this document. Nobull Communications Ltd, The Pumphouse, Stag Place, Wooburn Town, Bucks, HP10 0TT