SlideShare a Scribd company logo
Lakshan Senanayake   BIT/09/C1/022
Sachini Dias         BIT/09/C1/048
Aruna De Silva       BIT/09/C1/077
Dasun Eranthika      BIT/09/C1/099
Malith Wanasinghe    BIT/09/C1/122
•   What is user generated content?
•   What is modern media?
•   Examples for UGC
•   Modern media Categories
•   Blogs
     –   The huffington post
     –   Mashable
•   Wikis
     –   Wikipedia
     –   Answers.com
     –   Wikia
•   Social Networks
     –   Facebook
     –   Twitter
     –   Google plus
•   Photo & Video Sharing
     –   Flickr
     –   You tube
•   The Pirate Bay
•   Slide share
•   Benefits of UGC
•   Bad side of the UGC


                                      2
• any material
• created and uploaded to the Internet by non-
  media professionals
• One of the fastest growing forms of content
  on the Internet.
• Web 2.0



                                                 3
• eMarketer projects says number of US User-
  Generated Content creators in,




  EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008   4
EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008
                                                                           5
• User comments on Amazon
• Professional-quality video uploaded to
  YouTube
• Student’s profile on facebook




                                           6
• “Modern” tools which use to store and
  deliver information or data among people.




                                              7
Blogs                Wikis                Social Network       Photosharing
      Huffingtonpost.com Wikipedia              Facebook             Flickr
      Mushable!            Wikia                Twitter              Imgur
      Tech Crunch          Wikiversity          Google+              Twitpic
                                                My space             Tublr
                          Video-Sharing         Other
                          You Tube              Amazon
                          Dailymotion           The Pirate Bay
                          Vimeo                 Slideshare
                                                Gamespot




*There are more modern media categories. But we insert must UGC enrolling categories only
                                                                                     8
• Blogs are create by users
• Content about their ideas and through they
  give some message to the society.
• Followers can give comments for the post
• Need a platform to create a blog(blogger,
  wordpress etc.)



                                               9
www.huffingtonpost.com



• American based news blog
• Provide news about political, entrainment,
  comedy etc.
• Users can read posts
• Now its like a news site



                                  Ariana Huffington

                                                         10
Mashable.com


• Tech blog
• Focus on Social media news, mobile,
  entertainment, technology & gadgets etc.
• 2+ millions twitter followers & 425000+ fb
  fans-February, 2011
• Users can read post, give comments & share
  with social networks.

                                     Pete Cashmore

                                                     11
• Users provides articles & they modify it.
• Can write/modify any number of articles
• Powered by wiki software
• Knowledge management system
Old days
• Old days users have to read professionals articles
• Can’t modify
• Accept true or false
                                                   12
www.wikipedia.org

•   Multilingual web-based encyclopedia
•   19.8+ million articles
•   Anyone can edit any article
•   90,000 regular active contributors
•   Rank articles




                                                      13
• Internet based knowledge exchange
• User can create an account
• Ask Questions & Give to other users
  questions
• If you ask a question it tries to give answers
  using their articles


                                         Bob Rosenschein
                                                      14
www.wikia.com

• Free web hosting service for wikis
• Read & edit
• Profitable Organization


                                       Gil Penchina




                                                         15
• Social structures
• Connect with other one or more people
• Friendship, common interest & knowledge
  etc.
Old days
• Interconnected network among office,
  universities
• Others can’t access it
                                            16
www.facebook.com


•   Most famous social network
•   800+ million active users- July,2011
•   Users can create a personal profile
•   Add other users as Friends
•   Update profile, status, images and videos etc.
•   Can join groups if you like


                                        Mark Zuckerberg
                                                      17
18
www.twitter.com



• Social network and micro-blogging
• Enable to send and read text-based post Upto
  140 characters (Tweets)
• 200+ million users
• Allow users to create profiles
• Update, tweets, follows etc.
                                       Jack Dorsey



                                                     19
Plus.google.com

• Newest Social Network operated by Google
  Inc.
• Users should be 18+
• Hit 10 million after launching 2 weeks
• Circles, Hangout and Sparks etc.




                                                    20
• Share User’s images online
• Publically or Privately
• Others can comment it.

Old days
• Watch the image in web can’t upload or
  comment
• No proper way to watch videos

                                           21
www.flickr.com

•   Popular for Image hosting
•   6+ billion images hosts-August, 2011
•   Most of bloggers use this
•   Users can create account and share images
•   Without an account anyone can view images




                                                   22
www.youtube.com

• Most famous Video sharing site
• Users can share videos, like/dislike it &
  comment it.




                          Steve Chen, Chad Hurley, Jawed Karim



                                                                 23
• Host magnet link & torrent file
• Users allows to share any electronic files via
  bit torrent
• 5+ million users & 3.5+ million torrent files-
  August, 2011
• “One of the world's largest facilitators of
  illegal downloading”-Los Angeles Times


                                                   24
• Users can upload slides privately or publically
   • Power point, PDF, keynote & open office
   • 16+ million registered users-August,2011




http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google

                                                                                    25
•   Increases “rich media content”
•   Increase Page Ranking of Search Engines
•   Provide trustworthy
•   Increase browsing time
•   Share Knowledge




                                              26
•   Copy rights violation(torrents, videos,images)
 •   Add images to insult, harm someone
 •   Some blogs insult races, religions
 •   Contain porn (images,videos)
 •   Give negative comments to cheat



http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3
                                                                          27
•     http://www.huffingtonpost.com/2011/10/05/quarry-shooting_n_996041.html
•     http://mashable.com/2011/10/05/samsung-iphone-4s-france-italy/
•     http://en.wikipedia.org/wiki/Albert_Einstin
•     http://batman.wikia.com/wiki/The_Dark_Knight
•     http://www.facebook.com/gayeshaMSL
•     http://twitter.com/#!/SrBachchan
•     https://plus.google.com/106249732534012792360/posts?hl=en
•     http://www.flickr.com/photos/dhanushka26/
•     http://www.flickr.com/photos/dhanushka26/sets/72157624057528442/
•     http://www.flickr.com/photos/doug88888/5942514494/
•     http://www.youtube.com/watch?v=_OBlgSz8sSM
•     http://www.youtube.com/watch?v=jNQXAC9IVRw
•     http://thepiratebay.org/torrent/6647873/Avatar.3D.2009.PANASONIC.EXCLUSIVE.1080p.BluRay.ISO
•     http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google
•     http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3
•     http://www.alexa.com/
•     http://www.penn-olson.com/2010/05/16/understanding-the-modern-media-consumer-infographic/
    * All the references appears in this page are working correctly until last we
    checked at 4.00am on 6th October, 2011
                                                                                                  28
“This Revolution has both good & bad sides,
   Make sure to choose the correct side”




                                              29
                6th October, 2011

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How user generated content has revolutionized modern media

  • 1. Lakshan Senanayake BIT/09/C1/022 Sachini Dias BIT/09/C1/048 Aruna De Silva BIT/09/C1/077 Dasun Eranthika BIT/09/C1/099 Malith Wanasinghe BIT/09/C1/122
  • 2. What is user generated content? • What is modern media? • Examples for UGC • Modern media Categories • Blogs – The huffington post – Mashable • Wikis – Wikipedia – Answers.com – Wikia • Social Networks – Facebook – Twitter – Google plus • Photo & Video Sharing – Flickr – You tube • The Pirate Bay • Slide share • Benefits of UGC • Bad side of the UGC 2
  • 3. • any material • created and uploaded to the Internet by non- media professionals • One of the fastest growing forms of content on the Internet. • Web 2.0 3
  • 4. • eMarketer projects says number of US User- Generated Content creators in, EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008 4
  • 5. EMarketer, “User-Generated Content: In Pursuit of Ad Dollars” April 2008 5
  • 6. • User comments on Amazon • Professional-quality video uploaded to YouTube • Student’s profile on facebook 6
  • 7. • “Modern” tools which use to store and deliver information or data among people. 7
  • 8. Blogs Wikis Social Network Photosharing Huffingtonpost.com Wikipedia Facebook Flickr Mushable! Wikia Twitter Imgur Tech Crunch Wikiversity Google+ Twitpic My space Tublr Video-Sharing Other You Tube Amazon Dailymotion The Pirate Bay Vimeo Slideshare Gamespot *There are more modern media categories. But we insert must UGC enrolling categories only 8
  • 9. • Blogs are create by users • Content about their ideas and through they give some message to the society. • Followers can give comments for the post • Need a platform to create a blog(blogger, wordpress etc.) 9
  • 10. www.huffingtonpost.com • American based news blog • Provide news about political, entrainment, comedy etc. • Users can read posts • Now its like a news site Ariana Huffington 10
  • 11. Mashable.com • Tech blog • Focus on Social media news, mobile, entertainment, technology & gadgets etc. • 2+ millions twitter followers & 425000+ fb fans-February, 2011 • Users can read post, give comments & share with social networks. Pete Cashmore 11
  • 12. • Users provides articles & they modify it. • Can write/modify any number of articles • Powered by wiki software • Knowledge management system Old days • Old days users have to read professionals articles • Can’t modify • Accept true or false 12
  • 13. www.wikipedia.org • Multilingual web-based encyclopedia • 19.8+ million articles • Anyone can edit any article • 90,000 regular active contributors • Rank articles 13
  • 14. • Internet based knowledge exchange • User can create an account • Ask Questions & Give to other users questions • If you ask a question it tries to give answers using their articles Bob Rosenschein 14
  • 15. www.wikia.com • Free web hosting service for wikis • Read & edit • Profitable Organization Gil Penchina 15
  • 16. • Social structures • Connect with other one or more people • Friendship, common interest & knowledge etc. Old days • Interconnected network among office, universities • Others can’t access it 16
  • 17. www.facebook.com • Most famous social network • 800+ million active users- July,2011 • Users can create a personal profile • Add other users as Friends • Update profile, status, images and videos etc. • Can join groups if you like Mark Zuckerberg 17
  • 18. 18
  • 19. www.twitter.com • Social network and micro-blogging • Enable to send and read text-based post Upto 140 characters (Tweets) • 200+ million users • Allow users to create profiles • Update, tweets, follows etc. Jack Dorsey 19
  • 20. Plus.google.com • Newest Social Network operated by Google Inc. • Users should be 18+ • Hit 10 million after launching 2 weeks • Circles, Hangout and Sparks etc. 20
  • 21. • Share User’s images online • Publically or Privately • Others can comment it. Old days • Watch the image in web can’t upload or comment • No proper way to watch videos 21
  • 22. www.flickr.com • Popular for Image hosting • 6+ billion images hosts-August, 2011 • Most of bloggers use this • Users can create account and share images • Without an account anyone can view images 22
  • 23. www.youtube.com • Most famous Video sharing site • Users can share videos, like/dislike it & comment it. Steve Chen, Chad Hurley, Jawed Karim 23
  • 24. • Host magnet link & torrent file • Users allows to share any electronic files via bit torrent • 5+ million users & 3.5+ million torrent files- August, 2011 • “One of the world's largest facilitators of illegal downloading”-Los Angeles Times 24
  • 25. • Users can upload slides privately or publically • Power point, PDF, keynote & open office • 16+ million registered users-August,2011 http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google 25
  • 26. Increases “rich media content” • Increase Page Ranking of Search Engines • Provide trustworthy • Increase browsing time • Share Knowledge 26
  • 27. Copy rights violation(torrents, videos,images) • Add images to insult, harm someone • Some blogs insult races, religions • Contain porn (images,videos) • Give negative comments to cheat http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3 27
  • 28. http://www.huffingtonpost.com/2011/10/05/quarry-shooting_n_996041.html • http://mashable.com/2011/10/05/samsung-iphone-4s-france-italy/ • http://en.wikipedia.org/wiki/Albert_Einstin • http://batman.wikia.com/wiki/The_Dark_Knight • http://www.facebook.com/gayeshaMSL • http://twitter.com/#!/SrBachchan • https://plus.google.com/106249732534012792360/posts?hl=en • http://www.flickr.com/photos/dhanushka26/ • http://www.flickr.com/photos/dhanushka26/sets/72157624057528442/ • http://www.flickr.com/photos/doug88888/5942514494/ • http://www.youtube.com/watch?v=_OBlgSz8sSM • http://www.youtube.com/watch?v=jNQXAC9IVRw • http://thepiratebay.org/torrent/6647873/Avatar.3D.2009.PANASONIC.EXCLUSIVE.1080p.BluRay.ISO • http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google • http://www.facebook.com/media/set/?set=a.113634596935.97722.109181601935&type=3 • http://www.alexa.com/ • http://www.penn-olson.com/2010/05/16/understanding-the-modern-media-consumer-infographic/ * All the references appears in this page are working correctly until last we checked at 4.00am on 6th October, 2011 28
  • 29. “This Revolution has both good & bad sides, Make sure to choose the correct side” 29 6th October, 2011