Social Media Marketing Methods - Skill Digital

1. Google+ and Linkedin

2.  Search Visibility
 Blended Search Results
 Business Reviews
 Integration from other platforms
 Circles
 Encourage reviews and comments
 Profession (doctor, Lawyer, professor etc)

3.  Link to website using social media icon
 Other social networks
 Image linking
 Rules for getting custom url
◦ You have ten or more followers (people who have
added you to their circles)
◦ Your account is at least 30 days old
◦ Your profile has a profile photo
◦ Your account is in good standing

4.  Groups, Connections, Company pages etc
 Enhance your page with your brand’s
personality.
 Empower your employees to connect with
your company’s LinkedIn Page.
 Engage your followers through content and
replying to their comments.
 Increase Credibility and Attract New Business
 Job Search

5.  LinkedIn endorsements are good for us and
can lead to recommendations.
 Only first-degree connections can endorse
you.
 You can, and should, hide some
endorsements.
 List your skills.
 You don’t have to reciprocate, but it can be a
good idea.
 Recruiters don’t care about endorsements.

6.  Identify and join
 Share your own content
 Establish yourself
 Generate leads for startups
 Conversations and resources
 Builds connections