Using LinkedIn To Find Leads
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A stripped down/edited version of a PPT presentation I gave to a Michigan finance client.
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Using LinkedIn To Find Leads
- 1. Using LinkedIn for Branding, Networking, and Finding Leads Edited version of a PPT presentation given to a financial client | RachelKuptz.com
- 3. Setting Up Your LinkedIn Profile Parts of Your Profile: General Information Summary Experience Education Additional Information Personal Information Contact Settings Activity Connections Groups Recommendations Similar Connections
- 9. New Ventures
- 10. Job Inquiries
- 12. Business Deals
- 15. Tax strategies
- 16. IRA questions
- 18. Corporate taxes
- 19. Accounting
- 20. Audit
- 25. IT assurance
- 26. Payroll servicesAdd in your specialties/expertise with working with specific industries (ex: construction, automotive, government, etc)
- 27. Expand Your Network of Potential New Clients
- 28. Finding Connections Through Your Email Address
- 29. Adding Your LinkedIn URL To Your Email Signature
- 30. Finding Other Contacts Online Look at coworkers, client, and friend’s connections View connections at companies you’ve worked for and with Let LinkedIn suggest connections based on information in your profile (school, employment, shared connections, etc)
- 32. Shows trust from clients
- 35. Generating New Sales Leads Via LinkedIn Questions Recent Questions From Your Network Feedback From Questions That You’ve Asked Question Categories
- 38. Don’t skip over a question because it seems too simple or as if it won’t turn into a lead
- 40. Establish Yourself As An Expert
- 42. Corporate
- 43. Conference
- 44. Networking
- 47. Analyze Former and “Go To” Companies that Employees Worked At
- 48. Research The Company for Future Pitches
- 51. Optimize your profile/brag where warranted
- 52. Answer questions
- 54. Avoid assisting others because it’s “free advice”
- 55. Reach out to leads without reading their profile and finding their desired method of contact
Editor's Notes
- Talking points:Human resources – finding new hiresJob hunting – looking for a new position (jobs posted on linkedin, researching companies)Resume – using linkedin as your online resume, both for yourself and for your companyCompetitor research – following companies that are your competitors to find out what they are doing Finding leads – finding contacts at companies you want to work with, answering questions/brandingNetworking – using groups to network with related industries and keep up with industry events, keeping in touch with past employees/employers
- Discuss the different ways to find connects:Email: allow linkedin to access your email contactsSignature: add your linkedin profile to your email signature so that contacts know they can connect with you onlineWhy connections are important in linkedin: networks, access to possible leadsPast Employment: visit past employer’s pages to find coworkersCurrent Employment: find current coworkers onlinePartners: find vendors, marketing contacts, and those that you have met through industry eventsClients: connect with current and past clients who may be able to recommend you
- LinkedIn will read your email contacts and suggest people to connect with; show how
- Create a friendly LinkedIn URL (instead of linkedin.com/in/rachel-kuptz/54321 change it to your name
- Why groups: networking events, talk about current industry trends/happenings, share information, follow leads, call for speakers, job postings, etc