LinkedIn is the world's largest professional networking platform, allowing users to connect, share information, and do business. The document outlines why individuals and companies should use LinkedIn to raise their profile, make strategic connections, find jobs, and generate revenue. It provides guidance on creating professional profiles for both individuals and companies to effectively represent themselves and their brand on the platform.

1. LinkedIn Overview V1

2. What is LinkedIn Worlds largest professional online networking organisation New way to connect, share, do business Way to build trusted connections

3. Why use LinkedIn Business / professional profile Demonstrate expertise Make strategic alliances Career moves /progression Increasing your Google presence Another sales channel

4. Why should your company use LinkedIn? Make targeted connections Generate revenue Drive business forward Share best practise Influence others

5. Benefits to you Raise your profile Proactive part of your strategy Help you to find a job Network with likeminded people Make friends

6. Sales Strategy Company profile pages People profile pages Company search & follow People search & connect Expertise – Answers Influence - groups Introductions Potential partners, suppliers, customers

7. Join LinkedIn https://www.linkedin.com/reg/join Create a professional profile This is your personal brand Create a professional company profile This is your company brand

8. Building profiles

9. Getting started - you Build a professional profile Summary Written to attract the kind of people you want to do business with What’s in it for them Professional picture essential Past positions essential Recommendations are crucial Have a connecting / following strategy Join relevant groups Become an known as an expert

10. Getting started – your company Set up company pages Overview and products Banners for targeting different markets Have a company wide strategy Current position descriptions Connection to colleagues Match people to groups Have a following strategy for target prospects Strategy for groups / experts

11. Getting started – you and your company Add in link to Company Blog Add in Company presentations (Slideshare) Use all the resources – advanced search, Q & A, Groups, Ask stimulating questions within groups & answers section Ask for help from existing members

12. Your profile Is all about you You are representing your company These bits conform to company branding guidelines Get connected As part of your company’s strategy For you personally Become an expert For your company For you Improve your Google ranking

13. Your profile Choose one person as the master template to follow Summary This is all about you and is personal Your goal

14. Profile summary This is about you

15. Profile picture Professional

16. Profile - Websites Add in company websites Select other and type in Description Link

17. Profile – experience – your company Your job title and short description of role Link to your company profile Company’s standard description

18. Profile –other Experience Add in other roles and experience as necessary Education

19. Profile - privacy Personalise your settings Remember you are here to be found

20. Get found Make your profile public Create a custom URL Settings – Edit your public profile Add this link to your Outlook signature

21. Profile - Other Blog More – Wordpress www.jacquimalpass.com Company brochure Use – SlideShare Upload – your company presentation or brochure

22. Recommendations Give to people who you trust and who have done a great job Ask customers, suppliers, co-workers

23. Groups Join relevant groups where your customers and prospects are having conversations Influence Ask questions Offer advice Do not advertise

24. Making connections Add connections Increase your visibility Improve your connect-ability Used advanced search to improve the level of contacts Follow companies you are interested in

25. Your network 1st level connections, you can contact directly 2nd level connections, through a direct connection 3rd level connections, through a connection to a direct connection Alternatively connect through a group

26. Making contact Find the person you want to link with What degree of separation is there? How are you connected? Via a LI colleague You are in the same group

27. Making contact What are their contact settings?

28. Making contact Read their profile What is important to them What have they done? Where have they been? Where have they worked?

29. Ways to connect In-mail Need a business account Get introduced Add to your network

30. Ways to connect Import contacts / Enter email addresses Add colleagues or classmates already on LinkedIn Let LinkedIn suggest them

31. Think about your message Hi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards….. Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….

32. Think about your message Hi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards

33. Connections Tag your contacts

34. Remove connections

35. Finding your targets in groups Find groups that are relevant to you Create a specialist interest group and invite members

36. Join in the conversation Start or join a discussion Add value, offer advice

37. Becoming an expert Answers Ask and answer questions in your field

38. Check what’s happening in your network LinkedIn home tells you what everyone is up to

39. Check who’s checking up on you Look at who is looking at you

40. Find and track your markets Network statistics

41. And there’s more………. Events Polls Company Buzz Twitter News Reading list Jobs Keep checking there is always something new

42. Contact www.jacquimalpass.com