LinkedIn Overview V1<br />
What is LinkedIn<br />Worlds largest professional online networking organisation<br />New way to connect, share, do busine...
Why use LinkedIn<br />Business / professional profile<br />Demonstrate expertise<br />Make strategic alliances<br />Career...
Why should your company use LinkedIn?<br />Make targeted connections<br />Generate revenue<br />Drive business forward<br ...
Benefits to you<br />Raise your profile<br />Proactive part of your strategy<br />Help you to find a job<br />Network with...
Sales Strategy<br />Company profile pages<br />People profile pages<br />Company search & follow<br />People search & conn...
Join LinkedIn<br />https://www.linkedin.com/reg/join<br />Create a professional profile<br />This is your personal brand<b...
Building profiles<br />
Getting started - you<br />Build a professional profile<br />Summary<br />Written to attract the kind of people you want t...
Getting started – your company<br />Set up company pages<br />Overview and products<br />Banners for targeting different m...
Getting started – you and your company<br />Add in link to Company Blog<br />Add in Company presentations (Slideshare)<br ...
Your profile<br />Is all about you<br />You are representing your company<br />These bits conform to company branding guid...
Your profile<br />Choose one person as the master template to follow<br />Summary<br />This is all about you and is person...
Profile summary<br />This is about you<br />
Profile picture<br />Professional<br />
Profile - Websites<br />Add in company websites<br />Select other and type in <br />Description<br />Link<br />
Profile – experience – your company<br />Your job title and short description of role<br />Link to your company profile<br...
Profile –other<br />Experience<br />Add in other roles and experience as necessary<br />Education<br />
Profile - privacy<br />Personalise your settings<br />Remember you are here to be found<br />
Get found<br />Make your profile public<br />Create a custom URL<br />Settings – Edit your public profile<br />Add this li...
Profile - Other<br />Blog<br />More – Wordpress<br />www.jacquimalpass.com<br />Company brochure<br />Use – SlideShare<br ...
Recommendations<br />Give to people who you trust and who have done a great job<br />Ask customers, suppliers, co-workers<...
Groups<br />Join relevant groups where your customers and prospects are having conversations<br />Influence<br />Ask quest...
Making connections<br />Add connections<br />Increase your visibility<br />Improve your connect-ability<br />Used advanced...
Your network<br />1st level connections, you can contact directly<br />2nd level connections, through a direct connection<...
Making contact<br />Find the person you want to link with<br />What degree of separation is there?<br />How are you connec...
Making contact<br />What are their contact settings?<br />
Making contact<br />Read their profile<br />What is important to them<br />What have they done?<br />Where have they been?...
Ways to connect<br />In-mail<br />Need a business account<br />Get introduced<br />Add to your network<br />
Ways to connect<br />Import contacts / Enter email addresses<br />Add colleagues or classmates already on LinkedIn<br />Le...
Think about your message<br />Hi, xxxx I can see from your profile that we are both in the same group and have some simila...
Think about your message<br />Hi, xxx.  Its great to see you on LinkedIn.  It would be great to connect.  It would be good...
Connections<br />Tag your contacts<br />
Remove connections<br />
Finding your targets in groups<br />Find groups that are relevant to you<br />Create a specialist interest group and invit...
Join in the conversation<br />Start or join a discussion <br />Add value, offer advice<br />
Becoming an expert<br />Answers<br />Ask and answer questions in your field<br />
Check what’s happening in your network<br />LinkedIn home tells you what everyone is up to<br />
Check who’s checking up on you<br />Look at who is looking at you<br />
Find and track your markets<br />Network statistics<br />
And there’s more……….<br />Events<br />Polls<br />Company Buzz<br />Twitter<br />News<br />Reading list<br />Jobs<br />Keep...
Contact<br />www.jacquimalpass.com<br />
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Linkedin Overview 2011

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How to use LinkedIn from a marketing perspective for your company

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Linkedin Overview 2011

  1. 1. LinkedIn Overview V1<br />
  2. 2. What is LinkedIn<br />Worlds largest professional online networking organisation<br />New way to connect, share, do business<br />Way to build trusted connections<br />
  3. 3. Why use LinkedIn<br />Business / professional profile<br />Demonstrate expertise<br />Make strategic alliances<br />Career moves /progression<br />Increasing your Google presence<br />Another sales channel<br />
  4. 4. Why should your company use LinkedIn?<br />Make targeted connections<br />Generate revenue<br />Drive business forward<br />Share best practise<br />Influence others<br />
  5. 5. Benefits to you<br />Raise your profile<br />Proactive part of your strategy<br />Help you to find a job<br />Network with likeminded people<br />Make friends<br />
  6. 6. Sales Strategy<br />Company profile pages<br />People profile pages<br />Company search & follow<br />People search & connect<br />Expertise – Answers<br />Influence - groups<br />Introductions<br />Potential partners, suppliers, customers<br />
  7. 7. Join LinkedIn<br />https://www.linkedin.com/reg/join<br />Create a professional profile<br />This is your personal brand<br />Create a professional company profile<br />This is your company brand<br />
  8. 8. Building profiles<br />
  9. 9. Getting started - you<br />Build a professional profile<br />Summary<br />Written to attract the kind of people you want to do business with<br />What’s in it for them<br />Professional picture essential<br />Past positions essential<br />Recommendations are crucial<br />Have a connecting / following strategy<br />Join relevant groups<br />Become an known as an expert<br />
  10. 10. Getting started – your company<br />Set up company pages<br />Overview and products<br />Banners for targeting different markets<br />Have a company wide strategy<br />Current position descriptions<br />Connection to colleagues<br />Match people to groups<br />Have a following strategy for target prospects<br />Strategy for groups / experts<br />
  11. 11. Getting started – you and your company<br />Add in link to Company Blog<br />Add in Company presentations (Slideshare)<br />Use all the resources – advanced search, Q & A, Groups, <br />Ask stimulating questions within groups & answers section<br />Ask for help from existing members<br />
  12. 12. Your profile<br />Is all about you<br />You are representing your company<br />These bits conform to company branding guidelines<br />Get connected<br />As part of your company’s strategy<br />For you personally<br />Become an expert<br />For your company<br />For you<br />Improve your Google ranking<br />
  13. 13. Your profile<br />Choose one person as the master template to follow<br />Summary<br />This is all about you and is personal<br />Your goal<br />
  14. 14. Profile summary<br />This is about you<br />
  15. 15. Profile picture<br />Professional<br />
  16. 16. Profile - Websites<br />Add in company websites<br />Select other and type in <br />Description<br />Link<br />
  17. 17. Profile – experience – your company<br />Your job title and short description of role<br />Link to your company profile<br />Company’s standard description<br />
  18. 18. Profile –other<br />Experience<br />Add in other roles and experience as necessary<br />Education<br />
  19. 19. Profile - privacy<br />Personalise your settings<br />Remember you are here to be found<br />
  20. 20. Get found<br />Make your profile public<br />Create a custom URL<br />Settings – Edit your public profile<br />Add this link to your Outlook signature<br />
  21. 21. Profile - Other<br />Blog<br />More – Wordpress<br />www.jacquimalpass.com<br />Company brochure<br />Use – SlideShare<br />Upload – your company presentation or brochure<br />
  22. 22. Recommendations<br />Give to people who you trust and who have done a great job<br />Ask customers, suppliers, co-workers<br />
  23. 23. Groups<br />Join relevant groups where your customers and prospects are having conversations<br />Influence<br />Ask questions<br />Offer advice<br />Do not advertise<br />
  24. 24. Making connections<br />Add connections<br />Increase your visibility<br />Improve your connect-ability<br />Used advanced search to improve the level of contacts<br />Follow companies you are interested in<br />
  25. 25. Your network<br />1st level connections, you can contact directly<br />2nd level connections, through a direct connection<br />3rd level connections, through a connection to a direct connection<br />Alternatively connect through a group<br />
  26. 26. Making contact<br />Find the person you want to link with<br />What degree of separation is there?<br />How are you connected?<br />Via a LI colleague<br />You are in the same group<br />
  27. 27. Making contact<br />What are their contact settings?<br />
  28. 28. Making contact<br />Read their profile<br />What is important to them<br />What have they done?<br />Where have they been?<br />Where have they worked?<br />
  29. 29. Ways to connect<br />In-mail<br />Need a business account<br />Get introduced<br />Add to your network<br />
  30. 30. Ways to connect<br />Import contacts / Enter email addresses<br />Add colleagues or classmates already on LinkedIn<br />Let LinkedIn suggest them<br />
  31. 31. Think about your message<br />Hi, xxxx I can see from your profile that we are both in the same group and have some similar interests. I wonder if you would like to connect? Please let me know if there is anyway I can help you. Kind regards…..<br />Hi, xxx I can see from your profile that you are open to expertise requests. We work in the xxx market and are looking for ways to work with organisations like yours. Could you tell me how we might start the process of getting on the preferred supplier listing. Kind regards….<br />
  32. 32. Think about your message<br />Hi, xxx. Its great to see you on LinkedIn. It would be great to connect. It would be good to catch up face to face. I will call you to set a date. Kind regards<br />
  33. 33. Connections<br />Tag your contacts<br />
  34. 34. Remove connections<br />
  35. 35. Finding your targets in groups<br />Find groups that are relevant to you<br />Create a specialist interest group and invite members<br />
  36. 36. Join in the conversation<br />Start or join a discussion <br />Add value, offer advice<br />
  37. 37. Becoming an expert<br />Answers<br />Ask and answer questions in your field<br />
  38. 38. Check what’s happening in your network<br />LinkedIn home tells you what everyone is up to<br />
  39. 39. Check who’s checking up on you<br />Look at who is looking at you<br />
  40. 40. Find and track your markets<br />Network statistics<br />
  41. 41. And there’s more……….<br />Events<br />Polls<br />Company Buzz<br />Twitter<br />News<br />Reading list<br />Jobs<br />Keep checking there is always something new<br />
  42. 42. Contact<br />www.jacquimalpass.com<br />

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