OnPage Optimization, Meta Tags, Title Tags, Webmaster Tools, Robot.txt, Canonical Links, Content Optimization, Web Optimization, Targeting Location, Digital Marketing Course

2. Onpage Optimization

3. What is Onpage
Optimization
Onpage optimization is a
process of implementing
certain elements in site, which
are recommended by Search
Engines.

4. Factors effecting
Onpage
Website Design
User Experience
Quality Content
SEO elements of the page

5. Design Analysis
Is this design really speak about its
business?
 Does is consist of Flash or Multimedia
Is the design Responsive ?
 How is the navigation of site ?
 How fast the website is loading ?

6. User Experience
How the user feel after visiting the
website .
What is the bounce rate of the
visitors .
Is this site Made for Adsense
(MFA) How is the process of
conversion in site ?

7. Quality of Content
Is this website providing value to user ?
Is this content unique for this site ?
Is the content targeting any keyword ?
Is it over optimized for Search Engines ?
What is the density of keywords and
links ?

8. Page Title
First on-page SEO factor is page
title. The page title must be
descriptive, unique and it should
include rich keywords.

9. Title Optimization
Title tag is very crucial element of
onpage
Write a meaningful title along with
target keywords
Title is generally 60 chars – 70 chars
Title keywords can be separated with (–)
or (|)

11. Meta Tags
Meta tags includes description, keywords and so
on. These are used to provide the information to
make users understand about the website. It can
control the crawling and indexing of search
engines. Description and keywords should be
relevant and it must consist of high density
keywords.

14. Why content is king on
Website
Users are constantly looking for
content
 Can improve the brand authority
Build a base of loyal customers in long
term
Search engines prefer Fresh Quality
Content
Solve problems for customers

15. Content Creation Strategy

16. Types of content

17. Content Generation Ideas
What customers want in search
What are questions in QA Site
Write How to Articles for user
Share Tips and Tricks
Latest Industry Updates with your
analysis
Market research in any segment
Case Studies and Reports
Review a Product/Place/Service

18. Robots.txt
Use a text file robots.txt to
instruct search engines on how to
crawl and index pages

19. Canonicalization
Its a most important part to
develop an optimized website. Its
used to inform the correct URL
of the website to search engines.

20. URL Structure
URL structure of a website is the
most notable part of SEO. URL
of a website must be search
engine friendly i.e., shortest
URLs with targeted keywords.

21. Heading Tags
Heading tags (h1, h2,..,h6) are used to
differentiate important content and
heading from the rest.
High priority keywords must be
added in H1 tag and others as follows.

22. Image Optimisation
Image optimization includes
image quality, file size, file
format, relevant images, alt
tags, image title and so on

23. Sociability
Encourage readers to share
website content by adding
social media buttons. Also it
will help to get better rankings
in search engines.