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Similar to Dorset Business Women Go Digital: 3rd Oct 2014 Conference: Social media marketing Linda Parkinson-Hardman
Dorset Business Women Go Digital: 3rd Oct 2014 Conference: Social media marketing Linda Parkinson-Hardman
- 1. Dorset Business WomenGo Digital
- 2. Social Networking is 90% Psychology 10% Technology
- 5. Good Social Networks Follow Common Rules Interactive Community Driven Enable Sharing Encourage Conversation Build Relationships
- 6. Social Networking IsEssentially Female
- 7. The Purpose of Social Networking Give someone a good enough reason to follow through
- 8. The Process of Social Networking 1. Know what you want to achieve 2. Become visible to your audience 3. Start a conversation with them 4. Get something of value into their hands
- 9. What’s The Point? • Increase Profitability – Increase Sales – Increase Website Visitors – Build A Mailing List – Identify New Opportunities • Reduce Costs? –New Suppliers – Different Ways of Working
- 10. Become Visible •Who is YOUR audience? –Customers –Suppliers –Competitors –Advocates • Where do they hang out?
- 11. Start Talking •What problems do they have? –What do they need most? –Why do they want it? –What are they trying to do? • How can YOU help? –Answers to their questions –A listening ear –Help to achieve their goals
- 12. Give A Gift • Something They Will Value –Attention –A Meeting –Information –An actual gift –Help
- 13. Joined LinkedIn Groups Started and joined discussions Shared hints & tips Generated 600 leads and $72,000 from LinkedIn alone
- 14. Question about whatwas needed for hospital Blog post based on answers Created back links to the shop Generated £6,000 in sales
- 15. Used ‘social listening’to identify health questions Replied to the questions Directed people to website for more information Increased sales by 25%
- 16. Linda Parkinson-Hardman linda@internet-mentor.co.uk www.linkedin.com/in/lindaph