A copy of the slides used in a presentation to businesses attending the Business Link Social Media for Business Growth session in Exeter on Wednesday 14th September 2011.

1. Business Link in Cornwall and the Isles of Scilly, Devon and Somerset Social Media for Business Growth

3. I’ve worked in sales, media and marketing roles for over 10 years

4. I believe in the power of communities – co-founding Cornwall Social Media Cafe and establishing Cornwall’s first Twestival.

7. Is it just another fad?

8. Is anyone making any money?

10. “Media for social interaction, using highly accessible and scalable publishing techniques.” Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media

11. or “...it’s how people access, discover and share information.”

12. “People are searching for answers and directions, not messages or sales pitches.” “The tools are just extensions of you...” Source: Engage, Brian Solise - http://www.briansolis.com/2010/01/engage/

13. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

14. Some Key Aspects & Terminology Web 1.0, 2.0 & 4.0 Real Time Viral Authenticity / Transparency User Generated Content (UGC) Consumer Generated Media (CGM)

15. Putting it in context – Why now? Technology Society Computing Power Processor Power Internet Speeds Digital Cameras iPods Smartphones iPhones / iPads Generation Y / Millennials Out of Town Shopping E-commerce Longer Working Hours Migration & Immigration Erosion of Community Centres The Age of Spin

16. The Technology

18. Social Media Platforms File Sharing Sites Blogs Social Networks Review Systems Live Streaming Forums Geo-tagging Wiki Sites Aggregators

20. Facebook Launched 2004 750m+ Active Users 30m+ users in the UK 50% of registered users are between 25-49

21. Facebook 50% log on in any given day 250m+ access via mobile devices (and are twice as active) 250m+ people engage with Facebook on external websites 900m+ objects that people interact with(pages, groups, events & community pages) Source: http://www.facebook.com/press/info.php?statistics Source: http://www.facebook.com/press/info.php?statistics

22. An Average user… 38 years old 130 Friends Spends 55 minutes on the site per day Is connected to 80 pages, groups &events Creates 90 pieces of content each month Adds 25 comments to content each month Source: http://www.facebook.com/press/info.php?statistics

24. Blogs & Blogging 133m+ blogs 77% internet users read blogs Two thirds of bloggers are male 60% are 18 – 44 years old 75% have a college education or above 50%+ are married 50%+ have kids

25. Blogs & Blogging 56% say their blog has helped their company establish a position as ‘thought-leader’ 58% of bloggers say they’re better known in their industry as a result B2B companies that blog generate 67% more leads per month than those who do not. 94% of bloggers reported measurable SEO benefits within 12 months

28. Social Network

29. Search Engine

30. Focus Group

32. Twitter 1.6bn search queries on Twitter per day 37% access via a mobile device 75% of traffic via third-party applications

33. Average user… Is 39 years old Has 126 Followers 53% are female Only 11% aged between 12 to 17

35. What is LinkedIn? ‘Professional Network’ Founded in 2003 120m+ members 150 industries 200 countries – all 7 continents Gains 1 new user per second 47m+ monthly unique visitors

36. Some Statistics 11m users in Europe 4m UK users Average user age of 44 70% of visitors over 35 years old 75% of visitors college educated or above

38. Developing a Strategy

39. The Planning Process Research Community Targets Aims & Objectives Resources Available Concept Approach or Strategy Implementation Technology to be Used

40. Defining Objectives SEO: Link building, content factors Marketing: Promote organisation, brand awareness PR: Manage reputation, get news out Sales: New contact routes, increase sales Engagement: Increase loyalty, foster word of mouth Research: Identify trends / niches, consultation Management: Collaboration, knowledge sharing

41. Buying Processes & Lifecycles

42. Allocating Resources Time Money People Skills Business As Usual Activity (BAU)

43. Your Approach - Needs Visibility...you need to be visible to your target audience Credibility...“Don’t tell them you’re funny, tell them a joke” Value...establish a “What’s in it for me?” factor Personality...everything should be consistent with your brand profile Responsiveness...are you setup to deal with responses

44. Your Approach – Practical Elements Content Marketing Aggregating / Curation Networking & Events Marketing Community Engagement WOM / Advocacy Programmes

45. Is anyone making any money?

46. UKNetWeb Limited Small to Medium Enterprise Based in St.Agnes, Cornwall Primary services: Web Development (Ecommerce) Internet Consultancy Social Media Integration

47. Social Media Activities Blogging & Micro-Blogging Social Networking Professional Networking File-Sharing Webinars & Other Events

53. Results – Web Traffic

54. Results – Bottom Line In a 6 month period: 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% increase in average order values Opened up UK & international markets 500% increase in turnover in 4 years

55. Results: More Examples Dell $7m Twitter Sales Twestival (2010) SW / Wales Region approx. £20,000 to date UK £62,000 to date Surfers Against Sewage New members, increased activity

56. Getting Started: Your First 3 Steps

57. Your first 3 steps... Start monitoring Improve your current marketing Build your online network

58. 1. Start Monitoring “Just because you leave the room, it doesn’t mean that those left behind aren’t talking about you.”

59. 1. Start Monitoring Set up your alerts: Google Alertshttp://www.google.com/alerts Social Mentionhttp://www.socialmention.com

62. 2. Improve your current marketing Try ‘Passive Marketing’ “Don’t tell them you’re funny, tell them a joke” “Get more bang for your buck”

63. “Get more bang for your buck” You’re delivering a presentation to a group of customers. Why not... Upload the presentation online? Broadcast the event live over the internet? Live-blog the event? Add all the guests as new contacts on online networks? Upload photos of the event?

64. 3. Build your online network Professional Networkinghttp://www.linkedin.com Social Networkinghttp://www.facebook.com

65. 3. Build your online network Connect with your existing contacts first Add new connections to your network as you meet them Don’t push your sales message at your contacts Don’t rush to speak, listen first Encourage debate among your network

66. Last few words... summary People (Communities) Interaction (Dialogue) Information (Accessibility) Technology (Integrated)

67. Getting more support...

68. More info: Free 28 page ebook available for download

69. Getting in touch Search for “arengrimshaw” on Google Or Tel: 01209 311057 Mob: 07598 242212 Email: info@arengrimshaw.co.uk Web: www.arengrimshaw.co.uk