InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Three major social media components used by marketers are concepts, media, and social interfaces. Common forms of social media include concepts and slogans that excite sharing, grassroots information dissemination through demonstrations and performances, and electronic media using sharing and search technologies. The benefits of social media include bringing attention to products and services, listening to customers, sharing information, connecting professionals, and strengthening customer service by tracking metrics like referrals, sales paths, impressions, and click-through rates. Social media optimization can increase traffic, links, brand awareness, search rankings, access to people, information sharing speed, and community building while learning customer thoughts. Social media channels are used differently by B2B and B2C brands.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
This document discusses social network marketing and its advantages over traditional marketing. It notes that over 200 million people use Facebook and over 1 billion tweets are sent per month, showing the reach of social media. Social network marketing focuses on using online communities and social influences to promote brands through conversations and user-generated content. It outlines several social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn and how businesses can benefit from engaging customers on these sites.
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Three major social media components used by marketers are concepts, media, and social interfaces. Common forms of social media include concepts and slogans that excite sharing, grassroots information dissemination through demonstrations and performances, and electronic media using sharing and search technologies. The benefits of social media include bringing attention to products and services, listening to customers, sharing information, connecting professionals, and strengthening customer service by tracking metrics like referrals, sales paths, impressions, and click-through rates. Social media optimization can increase traffic, links, brand awareness, search rankings, access to people, information sharing speed, and community building while learning customer thoughts. Social media channels are used differently by B2B and B2C brands.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
This document discusses social network marketing and its advantages over traditional marketing. It notes that over 200 million people use Facebook and over 1 billion tweets are sent per month, showing the reach of social media. Social network marketing focuses on using online communities and social influences to promote brands through conversations and user-generated content. It outlines several social media platforms like blogs, Facebook, Twitter, YouTube and LinkedIn and how businesses can benefit from engaging customers on these sites.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and affiliate network and mobile campaigns. The goal is to maximize online branding and exposure through a personalized, tracked cross-media approach.
The document outlines a cross-media marketing plan for a 100-year-old organization that helps Jews worldwide. The plan involves researching target audiences, modifying the website, launching online marketing campaigns, and utilizing various cross-media tactics like personalized emails, viral videos, blog coverage, search engine optimization, affiliate networks, and mobile campaigns to strengthen the organization's online brand and drive traffic to its website and donation pages.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement, reach, and supporting broader marketing objectives; it provides an overview of current social media usage and recommendations on measuring success including metrics like reach, interactions, and conversions to help social media support business goals.
This document provides an overview of digital marketing services from Marketo. It defines digital marketing as advertising through online channels like search engines, websites, social media, email and mobile apps. Marketo offers paid search, SEO, social media marketing and email marketing services. Paid search refers to sponsored search engine results that companies pay for on a per-click basis. SEO is the process of optimizing a website to increase its visibility in organic search engine results.
Integrating pr, search, and social 6 28-2011451 Marketing
Francis Skipper presented on integrating public relations, search, and social media to connect with customers. PR shapes the message by providing necessary human interaction and facilitating media coverage. Search captures demand from the billions of searches conducted each month. Social media is where the conversation happens, as seen with the hundreds of millions of users on platforms like Facebook. Analytics are used to measure efforts across these channels. Case studies demonstrated how combining PR, search and social strategies increased traffic, social followers, and conversions for companies. Attendees were encouraged to engage a PR firm, develop social media strategies, focus on SEO, and measure results.
1) Social media platforms like Twitter and Facebook generate massive amounts of user data through profiles and interactions that can be used for targeted advertising and marketing.
2) Companies are able to identify strong connections between users and target ads to those within a person's social network who are likely to be influenced by their connections and interests.
3) When done effectively through relevant messaging, social ad targeting that leverages a user's friends and interests can significantly increase engagement and response rates for brands.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
This document provides information on creating an effective social media strategy to drive business results. It discusses key social media platforms like blogs, Facebook, LinkedIn, and Twitter and how they can be used to engage customers, build brand awareness, and generate leads. The document emphasizes defining goals, determining the primary social media "home base", and developing targeted strategies, providing examples where the goals are to increase website leads, build an online community, and grow a newsletter subscription list. Strategies include setting up promotional content and calls-to-action across various social media channels and websites to drive traffic to priority actions.
This document discusses social media marketing and search engine optimization as internet marketing strategies. It defines social media marketing as using social media sites like blogs, wikis and social networks to promote products and services. It also describes search engine optimization as designing websites to improve search engine rankings. The document provides examples of social media marketing techniques like joining online communities and creating business blogs. It recommends using web security solutions to protect against online threats when using social media.
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Five top benefits of online news releasesImran Khan
Online news releases provide five key benefits: 1) They improve online visibility by appearing on search engines and news sites for up to 28 days, reaching potential customers. 2) They build buzz by integrating social sharing tools that distribute the news quickly through social media. 3) They increase customer engagement through features like social media embedding and video. 4) They increase traffic volume and measurable click-through rates as traffic increases search rankings in a virtuous cycle. 5) They help build the brand over the long-term by establishing an online presence beyond the company website.
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...Timothy Nordvedt
The document discusses how to combine marketing automation and social advertising for B2B lead nurturing. It recommends acquiring a strategic company list from sources like your CRM or website visitors and using social ads on networks like LinkedIn, Facebook, and Twitter to influence prospects at different stages of the sales funnel. Dynamic retargeting is used to amplify lead nurturing emails by serving relevant ads to both cold and warmer leads. Social ads should be targeted to specific lead stages in the funnel to move prospects further toward conversion. The key is using information from your marketing automation tools to precisely deliver the right message to the right audience through social media.
Social media provides opportunities for businesses to connect with customers, gain public exposure, and grow their brand. The document discusses how social media allows businesses to have conversations with online communities, enter new marketing areas like blogging, and see what customers are saying. It also notes that the majority of internet users read blogs and feel stronger connections with companies that interact with them through social media.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
SPB TV is a mobile TV app that provides live TV streaming and video on demand. They recently won an award for best mobile TV technology and launched new versions for Bada and Windows Phone 7 platforms. Interested parties can contact Olga Steidl at SPB to request a live demo of the SPB TV app.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and affiliate network and mobile campaigns. The goal is to maximize online branding and exposure through a personalized, tracked cross-media approach.
The document outlines a cross-media marketing plan for a 100-year-old organization that helps Jews worldwide. The plan involves researching target audiences, modifying the website, launching online marketing campaigns, and utilizing various cross-media tactics like personalized emails, viral videos, blog coverage, search engine optimization, affiliate networks, and mobile campaigns to strengthen the organization's online brand and drive traffic to its website and donation pages.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document outlines a plan for a cross-media marketing campaign for a Jewish organization to better help Jews around the world. It discusses researching target audiences, modifying the organization's website, developing online marketing content and campaigns across multiple channels, creating viral videos, using blogs and social media, search engine optimization strategies, and cellular campaigns. The goal is to engage younger donors and increase online donations through an integrated online and social media strategy.
The document discusses developing a successful social media strategy to drive business growth, noting that simply acquiring fans is not enough and a strategy needs to focus on engagement, reach, and supporting broader marketing objectives; it provides an overview of current social media usage and recommendations on measuring success including metrics like reach, interactions, and conversions to help social media support business goals.
This document provides an overview of digital marketing services from Marketo. It defines digital marketing as advertising through online channels like search engines, websites, social media, email and mobile apps. Marketo offers paid search, SEO, social media marketing and email marketing services. Paid search refers to sponsored search engine results that companies pay for on a per-click basis. SEO is the process of optimizing a website to increase its visibility in organic search engine results.
Integrating pr, search, and social 6 28-2011451 Marketing
Francis Skipper presented on integrating public relations, search, and social media to connect with customers. PR shapes the message by providing necessary human interaction and facilitating media coverage. Search captures demand from the billions of searches conducted each month. Social media is where the conversation happens, as seen with the hundreds of millions of users on platforms like Facebook. Analytics are used to measure efforts across these channels. Case studies demonstrated how combining PR, search and social strategies increased traffic, social followers, and conversions for companies. Attendees were encouraged to engage a PR firm, develop social media strategies, focus on SEO, and measure results.
1) Social media platforms like Twitter and Facebook generate massive amounts of user data through profiles and interactions that can be used for targeted advertising and marketing.
2) Companies are able to identify strong connections between users and target ads to those within a person's social network who are likely to be influenced by their connections and interests.
3) When done effectively through relevant messaging, social ad targeting that leverages a user's friends and interests can significantly increase engagement and response rates for brands.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
This document provides information on creating an effective social media strategy to drive business results. It discusses key social media platforms like blogs, Facebook, LinkedIn, and Twitter and how they can be used to engage customers, build brand awareness, and generate leads. The document emphasizes defining goals, determining the primary social media "home base", and developing targeted strategies, providing examples where the goals are to increase website leads, build an online community, and grow a newsletter subscription list. Strategies include setting up promotional content and calls-to-action across various social media channels and websites to drive traffic to priority actions.
This document discusses social media marketing and search engine optimization as internet marketing strategies. It defines social media marketing as using social media sites like blogs, wikis and social networks to promote products and services. It also describes search engine optimization as designing websites to improve search engine rankings. The document provides examples of social media marketing techniques like joining online communities and creating business blogs. It recommends using web security solutions to protect against online threats when using social media.
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Five top benefits of online news releasesImran Khan
Online news releases provide five key benefits: 1) They improve online visibility by appearing on search engines and news sites for up to 28 days, reaching potential customers. 2) They build buzz by integrating social sharing tools that distribute the news quickly through social media. 3) They increase customer engagement through features like social media embedding and video. 4) They increase traffic volume and measurable click-through rates as traffic increases search rankings in a virtuous cycle. 5) They help build the brand over the long-term by establishing an online presence beyond the company website.
Multi-Channel Lead Nurturing How to Marry Marketing Automation with Social ...Timothy Nordvedt
The document discusses how to combine marketing automation and social advertising for B2B lead nurturing. It recommends acquiring a strategic company list from sources like your CRM or website visitors and using social ads on networks like LinkedIn, Facebook, and Twitter to influence prospects at different stages of the sales funnel. Dynamic retargeting is used to amplify lead nurturing emails by serving relevant ads to both cold and warmer leads. Social ads should be targeted to specific lead stages in the funnel to move prospects further toward conversion. The key is using information from your marketing automation tools to precisely deliver the right message to the right audience through social media.
Social media provides opportunities for businesses to connect with customers, gain public exposure, and grow their brand. The document discusses how social media allows businesses to have conversations with online communities, enter new marketing areas like blogging, and see what customers are saying. It also notes that the majority of internet users read blogs and feel stronger connections with companies that interact with them through social media.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
SPB TV is a mobile TV app that provides live TV streaming and video on demand. They recently won an award for best mobile TV technology and launched new versions for Bada and Windows Phone 7 platforms. Interested parties can contact Olga Steidl at SPB to request a live demo of the SPB TV app.
This document discusses visual marketing and visual propositions. It provides examples of using visuals to communicate ideas and propositions. The document encourages using visual thinking techniques like mind maps, brown paper sessions, and visual business plans to develop visual propositions. It suggests an exercise to create a visual proposition for BOL.com selling electric cars using techniques like brainstorming, structuring, translation to visuals, and presentation with details and story. In conclusion, it provides information on visual thinking services from GriDD and TriMM and encourages contact for further discussion or projects involving visual thinking.
The document describes an interactive kiosk called MobiNear Box that aims to improve the customer experience at malls through customer relationship management. It identifies customers via their mobile devices to provide personalized offers, discounts, maps and content downloads. The kiosk also guides customers around the mall to desired locations to increase attractiveness and loyalty.
M2 roadshow europe gerhard gunther digitalsunray mediamobilesquared Ltd
The document describes a mobile and online campaign for Doctors Without Borders (MSF) to raise donations and awareness. It proposes an interactive "donation box" concept where users can fill a virtual box with donation amounts and products, then share it with friends via SMS or social media. The campaign aims to strongly engage people through community elements while raising funds for MSF's humanitarian medical missions worldwide. It highlights success factors like personal involvement and viral sharing, while noting room for improving the mobile donation experience.
How to Create Content That Engage and ConvertsRoderick Low
Roderick Low presents a content marketing strategy for personal branding consisting of 4 phases: article publishing, special reports, video tutorials, and interviews. He outlines how to create high-quality content using definitions, questions, quotes, examples and lists. The document promotes a quick start package for $47 containing 3 eBooks, 35 articles, and a special report on enhancing purchased content, and provides purchasing instructions.
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
This document outlines a social media marketing blueprint created by Social2B. It discusses how social media has changed the rules of engagement and marketing funnels. The Social2B methodology is a 5 phase process for developing a social media strategy and ongoing management. It uses a "Social Value Chain" approach to analyze how social media impacts each department in a company and how departments can leverage social communities. The goal is to improve operations, create strategic alliances, and increase social media ROI.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Channels Of The Future Presentation May 6,2009CMR.bz
Computer Market Research is pleased to provide educational information regarding Web2.0 to our customers and other members of the channel.
Purchase decisions are increasingly influenced by social networks, blogs, forums, YouTube, and on-line communities. Channel Marketers have a tremendous opportunity to inspire their partners to stay ahead of the customer buying curve. This is not an ROI question or question of business process effectiveness. This is a question of keeping or losing reseller and customer relationships!
Computer Market Research presented this presentation given by Mike Dubrall, Managing Partner of The Gilwell Group to Channel Managers and Partners looking to obtain a competitive edge using Web 2.0 technology.
CMR provides SaaS expertise in channel data management which allows partners and manufacturers to make better sales, marketing, inventory management and financial decisions
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how you can harness social media to shape consumer decision making and inform them about your business.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Shashi Bellamkonda discusses using social media to grow a business. He outlines social media 101 including defining social media and how small businesses can use it. He then discusses leveraging social networks and online communities like Facebook and LinkedIn. Next, he covers getting started on Twitter and blogging basics. Throughout he provides tips on each topic and emphasizes listening, engaging audiences, and adding value through social media.
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Shashi Bellamkonda
Using Social Media to grow your business discusses how small businesses can leverage social media platforms like Facebook, Twitter, and LinkedIn to connect with customers, build their brand, and grow their business. It provides tips on using each platform, including creating an engaging profile, sharing valuable content, participating in discussions, and listening to customer feedback. The document also explains how to get started on Twitter and provides examples of effective ways businesses can use Twitter for marketing, customer service, and brand monitoring.
This is the PowerPoint presentation that accompanies Dan Dunlop's social media webinar conducted on October 20, 2009. For more information, visit Dan's blog at http://thehealthcaremarketer.wordpress.com or http://healthcaremarketing.ning.com. For information about Dan's company, Jennings, visit http://www.jenningsco.com.
The document discusses developing a strategic social media marketing plan for healthcare organizations. It recommends a 12-step process: 1) participate in social media; 2) assess organizational culture; 3) define audiences and stakeholders; 4) set objectives and goals; 5) determine desired outcomes; 6) select appropriate channels; 7) integrate with other marketing; 8) allocate resources; 9) measure metrics; 10) monitor conversations; 11) establish policies; 12) repurpose content. It provides examples of using social media for brand advocacy, crisis communication, and engaging patients. Key is to start participation, have a plan, and repurpose content across multiple channels.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
This document provides best practices for integrating social media with search engine marketing campaigns. It summarizes research findings that show social media users experience significantly higher organic search conversion rates (59% improvement) and paid search conversion rates and click-through rates compared to non-social media users. However, social media may have only a small impact on search engine rankings. The key benefits of social media integration are improving brand awareness, reputation, and trust, which increase the likelihood users will click on and convert from search results. The document recommends marketers establish target audiences, objectives, and content before designing a social media architecture to implement an integrated search and social strategy.
This document provides best practices for integrating social media with search engine marketing campaigns. It begins by explaining that social media can improve clickthrough rates, conversion rates, and rankings when properly integrated with search strategies. However, ranking improvements are not the primary benefit.
The document then analyzes data that shows social media users experience significantly higher organic and paid search conversion rates compared to non-social media users. This is because social media improves brands awareness and reputation online.
Finally, the document outlines best practices for integration, including establishing target audiences, objectives focused on conversions rather than rankings, developing high-quality content before beginning social campaigns, and aligning social content with search strategies. The key message is that social media is most effective
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
This document discusses how social media can be used for marketing purposes. It provides examples of how companies have successfully used platforms like Twitter, Facebook, and blogs to grow their business, crowdsource ideas, and increase customer engagement. The document also outlines best practices for developing a social media strategy, including setting goals, choosing the right tools, developing content, measuring results, and continually improving the strategy. Overall, the key message is that an effective social media presence can help businesses expand their reach, build prospects, and increase search visibility.
As businesses increasingly embrace social media technology, there is a sobering realization that they are later to the party that anticipated. 50% of all Internet traffic residing in social network sites and over 60% of search results in Google are blogs. Yet the question still remains, how does a business accurately implement and monetize social media. More importantly, what are the best applications to start with today and to include in their strategic plan down the road?
Similar to Social Media Marketing for SMEs - BNI IZAQ (20)
Basic Social Media Tools for Personal BrandingRoderick Low
Engaged by Asia Professional Speakers Singapore to give a 20 minutes segment to help speakers and trainers enhance their personal brand through the use of various social media tools available.
This document discusses measuring return on investment (ROI) for social media. It notes that while everyone wants to engage in social media, not many know how to do it effectively. The document stresses that ROI is important and outlines a blueprint for defining a strategy, executing it, and evaluating results. It provides examples of companies like Southwest Airlines, Marriott, and Dell that have earned millions in additional sales through social media interactions. Tools for monitoring social media are also mentioned.
This document presents various desktop, web-based, and mobile applications for businesses to manage their Twitter presence and engage with customers, including TweetDeck, HootSuite, and CoTweet for posting and organizing tweets, as well as Salesforce, Microsoft Dynamics, and IGO People for CRM and customer relationship management through Twitter. It also discusses tools for searching tweets, scheduling posts, and integrating Twitter with blogs and other social networks.
This document presents various Facebook applications for businesses in the areas of blog promotion, self-promotion, communication, networking, collaboration, audio/visual, and miscellaneous functions. Some applications mentioned allow sharing blog posts and RSS feeds on Facebook, creating online business cards and profiles, making phone calls and conferencing, expanding professional networks, and sharing documents, videos, and presentations. The document encourages checking out a social media marketing workshop for help using social platforms like Facebook for business.
The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.
A brief description of what social media marketing is all about and how companies can take advantage of social media marketing to engage their customers.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
2. What You Will Learn How Social Media Can Be Used in B2B Marketing How to Reach a Large Audience Outside Your Current Contact How Do You Evaluate Each Platform The “Next Big Thing” in Social Media Marketing