The document outlines a social media implementation workshop that covers listening to online conversations, planning a social media strategy, building advocate communities, controlling conversations with engagement policies, and measuring success. It provides examples of different community models and free tools for social media monitoring and measurement.

1. Social Media Implementation

3. Planning your move into the social web

4. Building an advocate community

5. Control the conversation with an engagement policy

6. Blogging to engage your audience

7. Personalize your organization with Facebook

8. Break the news with Twitter

9. Making your organization interesting through video

10. Listening – What People Are Talking About You Online?

12. They won't hesitate to share about their experiences

13. Reviews by the public can influence consumers' attitude and behavior

14. People are avoiding bad advertising campaigns, clueless PR, inefficient customer service

16. The compliment - Compliments can come in many forms. It could be a congratulations message about a recent award.

17. The expressed need - The best way to watch for expressed needs is to look for keywords often used to describe those needs.

18. The crowd - Topics will often pop up online that draw huge crowds from a page visits or commenting perspective.

19. The influencer - Influencers within a space can carry a lot of weight.

20. The crisis - Discussions happening in social media can serve as an early warning system before an issue goes mainstream.

22. Igoogle – Free to create multiple dashboards

23. Google Trends – Monitor your search traffic

24. Google News Search – Monitor the media mention

25. Google Blog Search – Monitor the blog mention

26. FriendFeed.com – Monitor Facebook voices

27. BoardReader.com – Monitor forums for mentions

28. BackType.com – Monitor comments on blogs

29. Twitter Advance Search – Brand mention on Twitter

31. iGoogle

33. FriendFeed.com/search

34. BoardReader.com

35. blogsearch.google.com

36. news.google.com

37. Twitter Advance Search

42. Develop your objectives

43. Select your strategy

44. Select your tactics

45. Measure your success

47. What are their interests/hobbies?

48. What are their professions?

49. What types of media will your targeted users likely use?

50. What are they talking about already?

51. What value can we provide in terms of knowledge, opinion or content?

52. How can we earn their trust?

54. Talking – using conversations with customers to promote products or services

55. Energizing – building brand stewardship; and identifying enthusiastic customers and using them to persuade others

56. Supporting – making it possible for customers to help each other

57. Embracing – turning customers into a resource for innovation

59. Model Two: Corporate Voices

60. Model Three: User-Generated Campaign

61. Model Four: Loyalty

62. Model Five: Enthusiasts

63. Model Six: Association/Subcription

64. Model Seven: Peer Support

65. Model Eight: Events

67. Creation of a new service

68. Major changes to a new product or service

69. Market research into customer preferences

71. Number of Acted on Ideas

72. Latest Ideas

73. Case Study – My Starbucks Idea

75. Product or technology areas: direct communication between a product team and its users to keep them informed about news and activities and hear what they think.

77. Number of Comments against Post Dates

78. Number of Registered Users Trend

79. Case Study – CNA Blogs

81. Product launch or major new release

82. Lead generation program

83. Launch of new company or division

85. Number of Registered Users

86. Most Recent Contributors (5 or 10)

87. Case Study – NTUC Fairprice

90. Number of Page Views Trend

91. Top Contributing Members

92. Case Study – Converse Japan

95. Page View Trend

96. Profile Completeness

97. Case Study – HungryGoWhere.com

99. New Members this month (By level)

100. Most Active Members

101. Case Study - StartUp.biz

104. Total Questions vs. Open

105. Total Answers ($ amount per answer option)

106. Top Supporters

107. Case Study – Hardware Zone

109. Top Participants/Most Active Registrants

110. Case Study - Twestival

112. Brand monitoring

113. Discussion forum

114. Social Networking

115. Mashups

116. Microblogging

117. Online video

118. Podcasting

120. Techrigy.com

121. Vbulletin.com

122. Facebook / Ning.com

123. Animoto.com

124. Twitter / Tumblr

125. YouTube.com

126. Ustream.com

127. Slideshare.com

129. Relevance Metrics – Are your content relevant to your audience?

130. Impact Metrics – Can your content create call for action?

131. Content Metrics Objectives Metrics Source Reveals Audience Blog posts, Recommendations, Tweets, video views Google Alerts, Techrigy, Social media platform providers Who is talking about you; What people are saying about you or your industry

133. Comment to post ratio

135. Recommendations

136. Tweets or status updates Google alerts, Techrigy, blog search The context and intensity of blog posts. Are people sticking up to you?

137. Impact Metrics Objectives Metrics Source Reveals Audience Referers, demographics Web analytics, Google analytics To whom your social media campaign is appealing? Influence loyalty Time on site, bounce rate Web analytics, Google analytics, repeat customers How involve your audience is with your message and brand, product or service as a result of your exposure to social media Action Conversations, reviews, recommendations, tweets and status updates Web analytics, Google analytics, reviews and ratings The number of times a desired outcome occurs following exposure to your holistic campaign

138. Social Media Engagement Policies

140. More than one in three businesses have no policies concerning the use of social media sites such as Facebook and Twitter in the workplace (Russell Herder and Ethos Business Law, August 2009 )

141. 71% of IT departments block users from social networking (American Management Association, July 2009 )

142. Case Study – Getting Fired

143. Getting Fired in 140 Characters or Less Cisco Fatty : "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” Cisco : "Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web."

145. Be responsible for what you write

146. Be authentic

147. Consider your audience

149. Respect copyrights and fair use

150. Remember to protect confidential & proprietary info

151. Bring value

152. Productivity matters Guideline Database : socialmediagovernance.com

153. Blog Marketing

155. Topics You Can Write About

156. 5 Source For Headlines Ideas

157. Develop a Plan For Your Blog

158. Two Ways to Kickstart Your Blog

159. Handling Comments and Feedback

161. Because of its collaborative nature, a blog can help you gain insight into customers' needs and interests.

162. A blog can make your company appear more "alive'' and approachable.

163. Blogs cost little, if any, money. Some public blogging sites are free; others charge only nominal fees.

164. Who Should Blog?

165. Who Should Blog?

166. Who should Blog?

168. Product Comparisons

169. Consumer Reports

170. Tutorials

171. Reviews of Tools or Services

172. Guest Posts or Interviews

173. Build a List

174. Product Comparision

175. Consumer Report

176. Tutorials

177. Tutorials (Video)

178. Reviewing Online Tools or Services

179. Guest Posts or Interviews

181. Magazine covers

182. Newspaper Headlines

183. Google Reader

184. Magazine Cover

185. Newspaper Headlines

186. Google Reader

188. Editorial Calendar

190. Leverage Other Places Where you Have a Presence

192. Previous and Current Customers/Clients

193. Industry Groups

194. Suppliers

195. Mailing Lists

197. signage

198. letterhead

199. advertising

200. websites

201. social media pages

202. Handling Comments and Feedback http://bit.ly/10GqFj

204. Be thankful and polite

205. If commenters are jumping to the wrong conclusion about your company, kindly correct them

206. Thank them for their feedback and provide an avenue for them to give feedback

207. Facebook Marketing

209. How to create and leverage on facebook page for your business

210. Supporting your Facebook marketing campaign with social ads

212. The fastest demographic is those 30 years old and older

213. Average user has 150 friends

214. More than 4 million users become fans of pages each day

216. Fill out your profile

217. Spice up your profile

219. Fill Up Your Profile

220. Fill Up Your Profile

222. Creating a resource

223. Creating contests that include participation

224. Empowering pre-existing pages

225. Targeting the proper demographic

231. Social Ad Dashboard

232. Social Ads Report

233. Twitter Marketing

235. Businesses Using Twitter

236. Twitter Etiquette

237. Tools That Make Tweeting a Breeze

238. Introduction to Twitter

239. What Can Twitter Do For You

240. Customer Service

241. Poll on Twitter

242. Discounts on Twitter

243. DellOutlet

246. Tweeples Spread Your Msg to Others

247. Help to Organize Meetup

248. Tampines 1 Using Twitter

249. InSing Using Twitter

250. StarHub Using Twitter

252. Be yourself. It is ok and welcome to be different on twitter

253. Promoting others and talking with others is a great way to show your participation to the community.

254. Only blurting out your information and links doesn’t usually come off as friendly or community-minded.

255. Remember, Twitter is a conversation

257. HootSuite

258. Twtpoll

259. TwtQpon

260. Geochirp

261. Smsyo

262. Selective Twitter Status (FB)

263. Twitterholics

264. TweetDeck

266. Twtpoll

267. TwtQpon

268. Geochirp

269. Smsyo

270. Selective Twitter Status (FB)

271. Twitterholics

272. Video Marketing

274. Tips For Producing More Effective YouTube Videos

275. Type of video content

276. Successful video case studies

277. Not so successful video case studies

278. Tools you can use to produce videos

280. YouTube has about 345 million worldwide monthly visitors (80 million in the U.S.)

281. Compete.com says YouTube visitors surf about 14 pages per visit

282. By 2013, U.S. consumers will spend as much time consuming video as they do sleeping

283. 26.57 - average age of uploader

285. Be informative – People on YouTube might come for the entertainment, but they will stay for the information

286. Go for the funny – The majority of top rated videos on YouTube are funny ones.

287. Keep it short – Videos should be no more than 2-3 mins. The shorter, the better

288. Avoid the Hard Sell – If a video feels like an ad, most Youtube viewers will avoid it like the plague

289. Design for remixing – Design a video that can be edited, adding their own dialog and music

291. Product Presentations or Demonstrations

292. Customer Testimonials

293. Company Introductions

294. Expert Presentations

296. Guy Catches MSI Laptop With His Butt

297. Sony Vaio

299. Motrin Mom Commerical

301. Ustream.tv

303. Facebook: facebook.com/rodericklow

304. Facebook Page: facebook.com/kinetiqbuzz

305. Twitter: twitter.com/rodericklow

306. Blog: expeditusmedia.com