In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy. Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs. This can be very helpful for: -Improved lead nurturing -Better lead scoring -Accurate lead attribution

1. Supercharge Your
Marketing Automation
B2B Social Media Management Platform
With

2. Marketing Automation Today
Website Visits Email Opens and Clicks CRM
Where is the data coming from?

3. #
#
Marketing Automation Tomorrow
Enriched Leads with Social Data
All social clicks are
added to Marketing
Automation
Even traffic sent to
3rd party websites

4. #
#
All social clicks are added
to Marketing Automation
Social network
Campaign name
and tags
Profile
What data is added:

5. Even traffic sent to
3rd
party websites
Your Website

6. What can be done with this data?
Prospect clicks link about ‘B2B
Marketing’ is then added to the
‘B2B Marketing’ segment
Improved
lead nurturing
Better
Lead Scoring
LEAD SCORING
LINKDIN TWITTER
Accurate
Lead Attribution
Give social clicks points according
to network or tags, and send
socially active leads to sales faster
Understand where your leads are
coming from? How are they finding
your ebooks and whitepapers

7. B2B Social Media Management Platform
Visit our website
www.oktopost.com
contact@oktopost.com
+1 (646) 559-6157
Thanks