This document discusses visual marketing and visual propositions. It provides examples of using visuals to communicate ideas and propositions. The document encourages using visual thinking techniques like mind maps, brown paper sessions, and visual business plans to develop visual propositions. It suggests an exercise to create a visual proposition for BOL.com selling electric cars using techniques like brainstorming, structuring, translation to visuals, and presentation with details and story. In conclusion, it provides information on visual thinking services from GriDD and TriMM and encourages contact for further discussion or projects involving visual thinking.

1. Visual Marketing The power of visualvaluepropositions Mark Geljon / Eric Kramer

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3. 3 What is a Proposition? Image: iStockphoto.com © 2009 GriDD Consultancy B.V.

4. 4 http://www.youtube.com/watch?v=x7CjmrODO1M © 2009 GriDD Consultancy B.V.

5. 5 Alexander Ostwalder Business model canvas © 2009 GriDD Consultancy B.V.

6. 6 BMW Efficient Dynamics http://www.bmw.nl/nl/nl/insights/technology/efficientdynamics/phase_1/introduction.html Hij kan zo maar vallen… http://www.youtube.com/watch?v=v7UZuDZn5yk

7. 7 Zo.

8. 8 What is Visual Thinking? Image: iStockphoto.com © 2009 GriDD Consultancy B.V.

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10. 10 http://prezi.com/a_qnaqf6t7v-/vizthinknl-4th-session/

11. 11 © 2009 GriDD Consultancy B.V.

12. 12 the Assignment © 2009 GriDD Consultancy B.V.

13. 13 Create a visualpropositionfor … +

15. Quickgeneration

17. Visualizeparts

19. Story

21. 16 Examples Image: iStockphoto.com © 2009 GriDD Consultancy B.V.

22. 17 © 2009 GriDD Consultancy B.V.

23. 18 Image adaptedfrom: http://www.fulltable.com

24. 19 http://www.youtube.com/watch?v=Elo7WeIydh8

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26. 21 http://www.youtube.com/user/commoncraft?blend=1&ob=4#p/u/6/HhgNZ5wMz2A

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30. Brownpapersessions

31. Concepting

32. Visual business plans

33. Prototyping

34. Decision Dashboards

35. Proces flows

36. Change management posters