Manhattan Beach Chamber & WIB Social Demystified
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This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
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Manhattan Beach Chamber & WIB Social Demystified
- 1. Social Media DemystifiedUnderstanding theSocial Hype
- 2. The Sphere of Influence How do people make buying decisions?
- 5. Paid Search (PPC) Search Engine Optimization (SEO)
- 6. Google Search Results No longer static websites Google now shows the following in their search results page: Maps Images Videos News Bookmarks
- 9. Types of Social Media
- 11. Your Business Needs To Be Here
- 12. 99% of visitors DO NOT go past page 3of Google when conducting search
- 15. 46% of organizations consider Lack of Knowledge to be the Most Significant Barrier to Social Media Marketing Sherpa 2009
- 17. Social Media is the new way to take your SEO strategy to the next level
- 18. Social Media increases the number of high quality links & targeted trafficAnd I’m SMO. Hello. I’m SEO.
- 19. Effective Search/SM Strategy Will Help With
- 22. Your Business Needs To Be Here
- 24. BrandProtection
- 25. United Airlines 2,240,000 Monthly Searches
- 26. 5,752,254 views, 22,614 comments, 36,357 ratings, 27,567 users adding this video to their favorites
- 27. More than 1 in 8 viewers make a purchaseafter watching a video ad online eMarketer
- 28. YouTube in 2007 Consumed As Much Bandwidth As The Entire Internet in 2000
- 29. YouTube Chanel
- 34. It’s Social Give them incentives…it doesn’t have to be monetary! Recognition, Publicly, Free Stuff Special logo Thank you Give Aways Contests Special Promotions
Editor's Notes
- LuAnn, That was great! That was a great Before we jump into some examples on Social Medai, let’s take a lot at how people buy and how people make purchase. After all, we are all here to understand how SM can help us grow our business. As stated in the beginning, the goal is to walk away from this presetnation with an understanding of how SM will help us grow your business and how SM will help us reach more people to drive sales.
- Go over basics - Sm will not replace your current internet martekting strategy, it will enhance and strengethein it.
- Has everyone in this room been to youTube, has anyone not been to you tube. Has anybody seen this guy before?, he blends with his blender Iphone, Ipods, everything….notice down here, before social media can you imagine how you would share this video or tell a friend about this video, I guess you would if you were tech savy enough, look at the source code and find the link URL and cut and past it, open up your email and email it to a friend. Another option is to dowloand the video in quck time, transcribe it, zip up the big file in winzip or use FTP and transefer the file and then sent it to a friend….you see where I am going with this…..click on a button and instantly share with your entire community. That is the power of SM! So the challenge is what is the best SM platform for your business. YoutubeTwitte, linked faceboo.?
- Detele
- Lets take it down a notch, we are in a major resession!!!! We are all feeling it…market serpa reports look at the area od growth…sociall medial…email marketing getting to people inbox, look at radio and TV nevermind newspapers….don’t try to cheat buy list does not work 43% is is the loyality factor as we talked abuut…
- We looked at ad spend how does sm play into this equaltion…what works How do people buy your products or serviess…brand aweness, reputitions what is the effect of SM…Just look at this 38% of business are using SM to impove their Sm search ranking s You can use SM to increae your current search ranings. This is the high level perspective of Socila media and this is the goal of this presnetion. So why aren’t local business or small business jumpong on ths band wagon….
- Fear Fear, I don’t have time, it is a waste of time…the bottom line is ….46%
- I’m a Mac, I’m a PC. In today’s competative market, your competiation is a click away. How many pp go to page three looking for a pizza place, lawyer, plumner chiropracrto
- Here is what SM can offer you, Dominance. Based up a prospceiveprospctive search your keyword “manhattan pizza” and you webiste shows #1 on google, your video is # 3, your twitter profile is #5, your facebook page is #6, and your linkedin is #7, your blog is #8 they are going to do business with you! You are pushing you compeition to lower. Theiy do not have any other options. You are relevant based upon your social media and they will do business with you. Today SM is where SEO was 8 years AGO, it has just gotten easier….
- Social meia marketing example …………tomp on your competition…. search can be seen as your Online Resume
- Here is where you need to be if someone is searching for business. SM will help you get these listings. Hypthecially, some searhes manhattan beach pizzo, visitor stay at shade hotel, come home hungry pizza manhattan beach who are they going to call. Or they wake up and they want a manicure, their not goig to call the hotel and ask for the yellow pages, search