The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
A step-by-step approach to content curation for market intelligenceScoop.it
Market intelligence is increasingly complex in today’s real time, open Web. Companies need to collect relevant information from the whole web and it’s easy to feel overwhelmed. Useful content often comes from non-traditional sources but who has time to track them all? And how do you overcome shorter attention span from increasingly busy employees?
There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.
For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.
About StoryCrawler:
Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
This document discusses how content marketing is becoming increasingly important for business success. It notes that buyers are now more informed throughout the purchase process. Content marketing is growing significantly as a marketing approach. The document then outlines LinkedIn's evolution with content marketing, highlighting how their platform can be leveraged to distribute relevant content to targeted professional audiences. It provides examples of how content on LinkedIn can engage influencers, drive brand results, and be amplified across channels. Key advice includes focusing on creating useful content for customers and valuing who consumes the content.
Basics of Google Adwords - What you need to know before your first campaignSocial Beat
A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
The Importance of an Always-on Content Strategy in Higher EducationLinkedIn
Data from LinkedIn Insights demonstrates how higher education marketers can drive reach, lift frequency, and optimize for engagement with an always-on content strategy.
A step-by-step approach to content curation for market intelligenceScoop.it
Market intelligence is increasingly complex in today’s real time, open Web. Companies need to collect relevant information from the whole web and it’s easy to feel overwhelmed. Useful content often comes from non-traditional sources but who has time to track them all? And how do you overcome shorter attention span from increasingly busy employees?
There is a deluge of information being published online and there is an increasing need to make sense of it all. For this month's webinar, ideaLaunch is teaming up with StoryCrawler to educate you on Content Curation and how it can improve your B2B content marketing and SEO.
For those of you those of you considering taking the content marketing plunge, you won't want to miss this one.
About StoryCrawler:
Research, archive, syndicate, publish - all in real-time. StoryCrawler is a Web 2.0 application that helps businesses and organizations sift through the mass of Internet clutter to pinpoint the most relevant information. There are millions of news stories, RSS feeds, blogs and social media networks that flood the Internet, making it virtually impossible to find all the information you need, when you need it. StoryCrawler makes it possible.
This document discusses how content marketing is becoming increasingly important for business success. It notes that buyers are now more informed throughout the purchase process. Content marketing is growing significantly as a marketing approach. The document then outlines LinkedIn's evolution with content marketing, highlighting how their platform can be leveraged to distribute relevant content to targeted professional audiences. It provides examples of how content on LinkedIn can engage influencers, drive brand results, and be amplified across channels. Key advice includes focusing on creating useful content for customers and valuing who consumes the content.
Basics of Google Adwords - What you need to know before your first campaignSocial Beat
A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
1) InfiniGraph analyzes social media data to identify trending content and brand affinities based on social interactions.
2) This allows for more relevant targeting of ads and content, increasing click-through rates for ads with trending content from 0.05% to 2.5%.
3) By leveraging trending and crowd-sourced content, engagement can be greatly increased, such as a post that saw a 10x increase in clicks when reposted with InfiniGraph's optimization.
InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.
Social Media Integration, Monitoring & Measuring ROILarissa Fair
This document summarizes a presentation on social media integration, monitoring, and measuring ROI. It provides tips on managing social media profiles consistently, sharing content across platforms, and listening to users. Case studies show how companies used social media to drive sales, improve products, and increase traffic. The document stresses engaging with users by addressing issues and improving based on feedback in order to demonstrate ROI through metrics like lead generation, customer service, and brand awareness.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
Marketing 101 in 2017 How It's Changed Treva Carter
The presentation discussed how marketing basics have both remained the same and changed in recent years. While product quality, price, distribution channels, and focusing on customers are still important, websites and Google now play a larger role in how prospects learn about companies. Content marketing through blogs, social media, and other channels is also increasingly important. Research shows most organizations plan to increase original content in 2017, with email, Facebook, Twitter, LinkedIn, and blogs being highly effective distribution channels. The presentation encouraged keeping websites and social media engaging and using email to regularly communicate clear messages to customers and prospects.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
Interactive content requires participation from viewers, unlike passive content. It engages people by having them answer questions, make choices, or explore scenarios. As interactive content has grown in popularity, more platforms have emerged to create it. Marketers are increasingly using interactive content because it captures attention and actively involves viewers in contributing to the content's meaning. Studies show interactive content can increase engagement, sharing, differentiation, and conversions for businesses. Common types of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Marketers often use these on landing pages, social media, microsites, blogs, and e-newsletters at different stages of the buyer's journey. Case studies found many top brands successfully employing interactive
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
This document summarizes a presentation about employee advocacy and how to integrate it with marketing strategies. The presentation covers defining employee advocacy, its benefits including increased reach and engagement, best practices like leveraging existing content and enlisting diverse employees, and tools like LinkedIn Elevate that can help measure results. Aon provides an example of how they launched an employee advocacy program to tell a more cohesive brand story across owned and earned media.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
This document outlines a digital marketing strategy for a B2B company. It discusses:
1) Setting goals such as building a digital presence, targeted reach, acquiring followers, generating leads and converting leads into customers.
2) Developing a content strategy including blogs, infographics, webinars and videos to engage audiences and generate interest.
3) Promoting the company website and building loyalty through social media platforms like LinkedIn, Facebook, and Twitter given their influence on B2B purchasing decisions.
4) Implementing tactics like search engine marketing, social media advertising, and webinars to build reach, generate leads, and ultimately convert leads into customers.
Winning Consumers with Content: The Inside Story from Citi [ThinkContent New ...Heather Eng
How do you make your brand part of your customers’ daily lives? At ThinkContent New York 2018, Jenn Eldin, SVP, Head of Global Content, Citi, gave a sneak peek of the new “Life and Money” hub – a major new content initiative that Citi is launching to deepen engagement with its audience. Hear about Eldin’s journey in navigating the internal sell, the evolution of content at Citi, and where it’s going in the coming years.
importance if content in Digital Marketing.pdfDemanday
Digital marketing is a powerful tool for businesses to reach and engage with
their target audience online. It encompasses a wide range of strategies,
including content marketing, social media marketing, email marketing, and
more.
importance of content in Digital Marketing (1).pdfDemanday group
Digital marketing is a powerful tool for businesses to reach and engage with their target audience online. It encompasses a wide range of strategies, including content marketing, social media marketing, email marketing, and more.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
Six Steps to Building a Content StrategyErin Norvell
The document outlines the six steps to developing an effective content strategy:
1. Conduct an audit of existing content.
2. Conduct internal and external analyses to understand business needs, audiences, competitors.
3. Create a core strategy statement that defines goals and what content will be produced.
4. Define the substance of content by determining what high-value content to offer audiences.
5. Structure content for success by prioritizing, formatting, and designing for different channels.
6. Develop workflows and governance for content creation, maintenance, and review processes.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
1) InfiniGraph analyzes social media data to identify trending content and brand affinities based on social interactions.
2) This allows for more relevant targeting of ads and content, increasing click-through rates for ads with trending content from 0.05% to 2.5%.
3) By leveraging trending and crowd-sourced content, engagement can be greatly increased, such as a post that saw a 10x increase in clicks when reposted with InfiniGraph's optimization.
InfiniGraph enable brands a smarter, faster and more intelligent way harness consumer social behavior creating the world’s smartest interest graphs for Facebook Ad Buys, Content Optimization and Intelligent Media Planning. Drive real Social ROI see 5X to 10x lift of your existing ad buys and content feeding engagement.
Social Media Integration, Monitoring & Measuring ROILarissa Fair
This document summarizes a presentation on social media integration, monitoring, and measuring ROI. It provides tips on managing social media profiles consistently, sharing content across platforms, and listening to users. Case studies show how companies used social media to drive sales, improve products, and increase traffic. The document stresses engaging with users by addressing issues and improving based on feedback in order to demonstrate ROI through metrics like lead generation, customer service, and brand awareness.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
How do you track the ROI of content assets you deploy on your website?
How do you create content to appeal to readers, search engines, and your boss the demands a measurable return on the investment?
Byron White and Carolyn McKibbin from ideaLaunch offer the answers you need to win the war of words on the web.
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Introducing the newest products from the Marketing Solutions Business on B2B Connect event in São Paulo - May 2015.
Presentation by Bryan Burdick, Head Global B2B, Marketing Solutions at LinkedIn.
Marketing 101 in 2017 How It's Changed Treva Carter
The presentation discussed how marketing basics have both remained the same and changed in recent years. While product quality, price, distribution channels, and focusing on customers are still important, websites and Google now play a larger role in how prospects learn about companies. Content marketing through blogs, social media, and other channels is also increasingly important. Research shows most organizations plan to increase original content in 2017, with email, Facebook, Twitter, LinkedIn, and blogs being highly effective distribution channels. The presentation encouraged keeping websites and social media engaging and using email to regularly communicate clear messages to customers and prospects.
LinkedIn Marketing Solutions provides targeted advertising and content solutions on LinkedIn's professional social network. With over 160 million users globally, including 55 million in the US, LinkedIn allows marketers to reach influential professionals at scale. LinkedIn's data and targeting capabilities help ensure marketing messages are delivered in a trusted business context. Marketers can measure impact through insights into who engaged with their content, generating high-quality leads and increasing brand awareness.
Interactive content requires participation from viewers, unlike passive content. It engages people by having them answer questions, make choices, or explore scenarios. As interactive content has grown in popularity, more platforms have emerged to create it. Marketers are increasingly using interactive content because it captures attention and actively involves viewers in contributing to the content's meaning. Studies show interactive content can increase engagement, sharing, differentiation, and conversions for businesses. Common types of interactive content include assessments, calculators, contests, quizzes, and interactive infographics. Marketers often use these on landing pages, social media, microsites, blogs, and e-newsletters at different stages of the buyer's journey. Case studies found many top brands successfully employing interactive
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
This document summarizes a presentation about employee advocacy and how to integrate it with marketing strategies. The presentation covers defining employee advocacy, its benefits including increased reach and engagement, best practices like leveraging existing content and enlisting diverse employees, and tools like LinkedIn Elevate that can help measure results. Aon provides an example of how they launched an employee advocacy program to tell a more cohesive brand story across owned and earned media.
Presentation that provides practical methods for accounting firms seeking to measure the ROI on their social media marketing activities - Flashpoint Marketing - Accounting Firm Marketing.
This document outlines a digital marketing strategy for a B2B company. It discusses:
1) Setting goals such as building a digital presence, targeted reach, acquiring followers, generating leads and converting leads into customers.
2) Developing a content strategy including blogs, infographics, webinars and videos to engage audiences and generate interest.
3) Promoting the company website and building loyalty through social media platforms like LinkedIn, Facebook, and Twitter given their influence on B2B purchasing decisions.
4) Implementing tactics like search engine marketing, social media advertising, and webinars to build reach, generate leads, and ultimately convert leads into customers.
Winning Consumers with Content: The Inside Story from Citi [ThinkContent New ...Heather Eng
How do you make your brand part of your customers’ daily lives? At ThinkContent New York 2018, Jenn Eldin, SVP, Head of Global Content, Citi, gave a sneak peek of the new “Life and Money” hub – a major new content initiative that Citi is launching to deepen engagement with its audience. Hear about Eldin’s journey in navigating the internal sell, the evolution of content at Citi, and where it’s going in the coming years.
importance if content in Digital Marketing.pdfDemanday
Digital marketing is a powerful tool for businesses to reach and engage with
their target audience online. It encompasses a wide range of strategies,
including content marketing, social media marketing, email marketing, and
more.
importance of content in Digital Marketing (1).pdfDemanday group
Digital marketing is a powerful tool for businesses to reach and engage with their target audience online. It encompasses a wide range of strategies, including content marketing, social media marketing, email marketing, and more.
Content to Conversion: Setting the Stage for Success - Portland Communicators...Michael Pranikoff
This document discusses strategies for effective content marketing. It emphasizes the convergence of paid, earned, and owned media and the importance of syndicating content through multiple channels to drive audience engagement. It also stresses that building authority through high-quality, contextually relevant content that is easy for the target audience and algorithms to find and curate is key to success. The overall message is that an integrated approach combining different content types, formats, and distribution channels can help organizations connect with audiences and achieve their business objectives.
Social Media Marketing Engage, Connect, Grow.pdfshripooja182899
This document provides an overview of social media marketing. It underscores the significance of social media in business growth and brand visibility. The presentation aims to highlight the key role of social media strategies and guide the audience through benefits such as increased brand visibility, enhanced engagement, and expanded reach. It also covers topics like setting SMART goals, content strategy, building an audience, social media advertising, analytics and ROI, case studies and best practices.
Unlocking the Power of PR Distribution Services in AustraliaTopPrAgencyAustralia
Australia is a dynamic market, and PR distribution services play a pivotal role in connecting businesses with their target audiences. These services are designed to distribute press releases, news, and other information to various media outlets, bloggers, influencers, and other stakeholders.
The document discusses how public relations (PR) strategies can be designed to drive leads and sales. It provides tips on measuring PR effectiveness, including integrating PR with marketing and sales goals and metrics. An example case study is given of how Pontiflex implemented PR programs focused on awareness, affinity and conversion, and measured PR success based on increased leads, sales, website traffic and partnerships. Key takeaways are rethinking how PR coverage is leveraged across the company and ensuring PR messaging complements sales.
Content to conversion - Is Your Content Setting the StageCNW Group
The document discusses how content marketing can amplify existing media campaigns, increase visibility, and drive engagement. It provides examples of how organizations like Men's Wearhouse have utilized multimedia content, distribution across channels, and ongoing updates to power integrated campaigns that achieved business objectives like increasing donations and impressions. The key takeaways are that the lines between paid, owned, and earned media are blurring; syndication through multiple channels is important for engagement; and facilitating conversation around content is the first step to effective content marketing.
Unlock your digital marketing potential with our comprehensive Social Media Optimization (SMO) course in Hyderabad. Master the art of enhancing online visibility and engagement on popular social platforms. Join us to boost your career in the dynamic world of social media marketing!
"
Welcome to our comprehensive course on Social Media Optimization (SMO). Hosted in the vibrant city of Hyderabad, this course is perfect for anyone keen on advancing their digital marketing arsenal. Our SMO course delves deep into understanding algorithms of leading social media platforms, crafting engaging SMO campaigns, and ensuring brand growth in the digital sphere. "
Case Study: Content to Conversion: Is Your Content Driving the Right Path?
Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes.
Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire
www.bdionline.com
What is Content Marketing? A Comprehensive GuideDigital To Grow
In the contemporary digital landscape, traditional marketing strategies are losing their efficacy. Consumers today are inundated with advertisements, leading businesses to seek alternative methods to connect with their target audience. What is Content Marketing? Content marketing has emerged as a prominent strategy, enabling businesses to engage and retain customers through valuable, relevant content.
The document discusses opportunities for partners to grow their business through Google's Channel Sales partnership program. It outlines how partners can leverage third-party advertising platforms to scale their digital advertising services and generate new revenue streams. Key points include:
- Google's program allows partners to sell Google's digital advertising products to small and medium businesses, diversifying their offerings.
- Third-party platforms can help partners accelerate go-to-market, enhance account performance, and scale to manage hundreds of accounts through automation.
- When evaluating platforms, partners should consider factors like pricing, mobile strategy, customer segments targeted, account performance delivery, available insights, services provided, and reporting transparency.
- Proper use of third-
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff as part of the CNW – a PR Newswire Company – breakfast series given in Ottawa on June 20, 2013. The focus of this presentation focused on content as a catalyst in creating audience engagement. Content alone is no longer king. In order to have a successful campaign today you have to ask yourself, “What is the conversion metric we’re using to build awareness and spark action?’. Be it views, shares or sales, your metric is the key to every successful content marketing strategy. It doesn’t matter if you are a B2C, B2B, or nonprofit. AS your brand provides context around the conversation, ask if – and how- your content drives your desired outcomes.
WooW Maker is a digital marketing agency that specializes in content marketing, SEO, social media marketing, and analytics consulting. They help companies increase online visibility and engage with audiences through strategic content creation, promotion, and analysis. Their services include developing content calendars, creating blog posts and visual content, promoting content on social media, conducting analytics audits, and providing training to clients.
A Comprehensive Guide to Building a Profitable Blog or YouTube Channel in 202...Peter Ejima
Embark on a digital journey of success with our comprehensive guide, uncovering the intricacies of starting a blog or YouTube channel from the ground up. Delve into the nuances of defining your niche, adapting to algorithm changes, and striking the perfect balance between creativity and analytics. Elevate your content creation game and navigate the dynamic world of digital success.
Unlocking the Power of PR Distribution Services in AustraliaTopPrAgencyAustralia
Australia is a dynamic market, and PR distribution services play a pivotal role in connecting businesses with their target audiences. These services are designed to distribute press releases, news, and other information to various media outlets, bloggers, influencers, and other stakeholders.
Amplifying Influencer Marketing: How to Use Instagram & Facebook Ads to Maxim...Tinuiti
89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.
The document outlines the 2017 product direction and roadmap for LinkedIn Marketing Solutions. Some of the key initiatives include:
- Releasing new ad formats like carousel ads and dynamic text ads in the first half of 2017 to help marketers better achieve their objectives.
- Improving analytics and insights through features such as third party impression tracking, campaign recommendations, and expanded demographic reporting to prove campaign value.
- Simplifying access to products through enhanced APIs, availability of text ads through insertion orders, and the launch of a self-service dynamic ads channel.
- Expanding targeting capabilities like sponsored content beyond LinkedIn, website retargeting, contact targeting, and behavioral/intent targeting to help market
Kristin implemented a marketing campaign for a B2B publishing company using Pardot that involved placing content behind forms, progressive profiling, and autoresponder emails to trial users which led to a significant increase in trial conversions and revenue. Erin discussed a campaign for her company STR Software called BI Publisher University that involved developing educational content and forms to capture leads and nurture them. Drew created a multi-touch email drip campaign called "The Big Drip" for his company Attivio that re-engaged stale leads by offering compelling content, driving over 1000 leads to re-engage and 500 to qualify for sales follow up.
Similar to Content Marketing Strategies Conference: Frannie Danzinger Pheedo Content Marketing Case Study (20)
FREE Tools to Better Headlines in Just Minutes [Bonus Infographic]dlvr.it
Why should you test your headline titles? Two reasons: Get more clicks. Get more revenue. 33 Headline Experiments that Worked (or not). Find Out Why.
View original post: https://blog.dlvrit.com/2015/11/headline-experiments/
Six Consumer Psychology Principles that you Should ‘NOT’ Ignore to Gain New C...dlvr.it
Six Consumer Psychology Principles to Help Build a Loyal Social Media Audience. Leverage these six consumer psychology principles to drive more engagement with your social media content and more loyalty to your business.
View original article: https://blog.dlvrit.com/2015/08/6-consumer-behaviors-to-drive-customers/
3 Quick Tips for Perking Up Your Content Before Clicking ‘Publish’dlvr.it
3 Crucial Things Bloggers Must Do Before Clicking 'Publish'. What is the last thing you do before you hit publish on your blog post? These tips are great when you only have time for a quick spit-shine before you post.
Smile, Wink and Pray: Can Emojis Increase your Email Open Rate? (New Research)dlvr.it
Emojis Mostly Positive Affect on the Open-Rate of Your Marketing Emails. How including emojis in the subject line of your email can increase the open-rate of your marketing campaign.
View original post at: https://blog.dlvrit.com/2015/06/emojis/
Hilarious Last Minute April Fool’s Pranks for the Office (just in time for lu...dlvr.it
11 Hilarious Last Minute April Fool's Pranks Approved for the Office. Have you ever played a hilarious April Fool's Day prank on someone? Take your lunch hour to pull off these great last minute April Fool's pranks on your co-workers.
View original post at: https://blog.dlvrit.com/2015/04/april-fools-pranks/
Supercharge SEO: Why Connecting Twitter, Pinterest and Instagram to Tumblr Bo...dlvr.it
How to Leverage Your Social Feeds to Boost SEO. Tweets, Pins and Instragrams can be used to improve search engine presence and awareness when adding them to Tumblr.
View original post at: https://blog.dlvrit.com/2015/03/adding-social-feeds-to-tumblr-boost-search/
Tempus Pecunia Est (Time is Money): How to Maximize the ROI of Time Spent on ...dlvr.it
How to Maximize the ROI of Time Spent on Social Media. Read expert advice on four ways to make your social media efforts pay off in the short term.
View original post at: https://blog.dlvrit.com/2015/03/roi-of-social-media/
The 5, 30, & 60 Minute Social Media Marketing Plans for Time Strapped Busines...dlvr.it
The 5, 30, 60 Minute Social Media Marketing Plan. Three simple social media marketing plans when you are strapped for time. Make an impact in as little as 5 minutes per day.
View original post at: https://blog.dlvrit.com/2015/02/social-media-marketing-daily-to-dos/
Social Media is Killing Handwriting and Why that’s Bad for Businessdlvr.it
The Power of the Handwritten Thank You Note Despite Social Media. In this social media technology driven era, keeping the lost art of sending handwritten thank you notes alive is more important than ever.
View original post at: https://blog.dlvrit.com/2015/02/handwriting-as-a-marketing-advantage/
How to Create an RSS Feed of a Facebook Page and Add more Fansdlvr.it
How to Convert a Facebook Page to an RSS Feed. In 3 easy steps, convert any Facebook page into an RSS feed to share across social media, create more likes and add more fans.
View original post at: https://blog.dlvrit.com/2015/01/how-to-find-facebook-rss-feed/
The BEST of Social Media’s Best-of List in 2014dlvr.it
A Look Back at the Best Social Media Memes for 2014. This is, quite possibly, the BEST of the best social media lists in 2014 by month. From Pharrell's hat to the ALS Challenge. Social media does not get better than this.
View original post at: https://blog.dlvrit.com/2014/12/best-social-media-memes-2014/
7 Counterintuitive Stats and Facts on Blog Posting Timesdlvr.it
7 Counterintuitive Stats and Facts on Social Media Blog Posting Times. Social Media Minutes, Marketing Monday, Social Media, Counter Intuitive, Blog Posting Strategy, Blog, Blogging, Social Shares
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How to Take Advantage of Google+ to Boost Your Business (Infographic)dlvr.it
How to Take Advantage of Google Plus to Boost Your Business. Whether you like or hate Google Plus, you have no choice but to leverage it. Why? Because Google owns it! (Infographic).
View original post at: https://blog.dlvrit.com/2014/12/use-google-to-boost-business/
5 Politically Incorrect Things Your Boss Says That Proves He Watched Too Much...dlvr.it
5 Politically Incorrect Things Your Boss Says That Proves He Watched Too Much TV In The 70’s.
View original post at: https://blog.dlvrit.com/2014/12/funny-things-bosses-say/
3 Tips to Increase Likes, Shares, Clicks and Comments on Facebook – New Researchdlvr.it
3 Tips to Boost Facebook Post Exposure - backed by data. Facebook provides 3 tips to optimize updates to boost exposure in fan's news feeds. We show you how.
View original post at: https://blog.dlvrit.com/2014/11/bill-prepare-facebook-for-the-holidays/
How to Use Facebook to Capitalize on the World’s Biggest Holiday Spending Tr...dlvr.it
Use Facebook to Capitalize on the World's Holiday Spending Trends. Find out what Boxing Day, Singles Day and social media have in common with U.S. holiday shopping days. Including easy to implement Facebook promotions to capitalize on the world's holiday spending.
View original post at: https://blog.dlvrit.com/2014/11/social-media-strategy-with-key-holiday-trigger-dates/
2 Minutes to Facebook Advertising Success. A Resource for SMBs (Includes Case...dlvr.it
Facebook Advertising Case Studies. Learn why Facebook advertising is challenging Google and how to succeed with Facebook ads. Includes links to case studies.
View original post at: https://blog.dlvrit.com/2014/11/understanding-facebook-advertising/
Up Your Twitter Engagement to Kickstart Holiday Salesdlvr.it
Boost your Twitter Engagement to Kickstart Holiday Sales. Ready to turn-up your Twitter engagement? Discover new and creative ways to improve your Tweets and up your social media engagement.
View original post at: https://blog.dlvrit.com/2014/11/boost-your-twitter-engagement/
5 Absolute “Must-do’s” Before You Hit Publish on your Social Media Postdlvr.it
How to Avoid Social Media Grammar Goofs. BEFORE you hit “send” on your next social media post, review this list of commonly misused words including a fun infographic.
View original post at: http://blog.dlvr.it/2014/10/grammar-goofs-in-social-media-posts/
Which Influencer Marketing Strategy Results in More Customers?dlvr.it
How to Craft an Influencer Marketing Program. There are two distinct Influencer Marketing Strategies. Learn which is right for you and how to apply it.
View original post at: http://blog.dlvr.it/2014/10/influencer-marketing/
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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8. Generate Awareness and Change Perception to Elevate Brand Equity via Efficient, Innovative and Measurable Media Platforms Support and Drive Awareness Among Two Key Target Segments: Marketing and Mail Operations Help to Change Brand Perceptions via Engaging and Innovative Two-Way Communication Platforms Objectives
9. Strategies Drive traffic to the Connection Center to Influence the Change in Perception Utilize Print and Digital to Drive Critical Mass Among Target Audiences Explore and Execute Innovative Ways to Engage with Key Customers with Social Networking and High Impact Events Ensure Seamless Integration Across Multiple Touchpoints
10. Media Partner Selection Criteria Ability to Drive Traffic to the Connection Center Ability to Add Seamless Media Socialization Through all Touchpoints Target Audience Composition Cost Efficiency Strong Editorial Content Driving Engagement Among Customers Value-Added Opportunities
12. Sets the stage for Pitney Bowes to leverage its leadership position HIGH IMPACT DIGITAL MEDIA EXPANDABLE UNITS PEEL BACK LAYERS ROADBLOCKS VIDEO WELCOME ADS Greater propensity for Microsite activity/engagement Opportunity for greater level of impact
13. Partner Consideration List Opportunity to create more loyal users by sharing content that matters to them wherever they are by distributing, analyzing and monetizing content where conversations are happening Provides leveraging of underutilized content relevancy and association Opportunity for Exponential Reach and Impact within Highly Relevant Content Areas with Constant Fluidity and Adaptation WHY PHEEDO? RSS Solutions Advanced Analytics 40+ Monthly Unique Users Opportunity for Pitney Bowes to reach users where they are Content syndication with hundreds of top-tier publishers
15. PROGRAM PARAMETERS In Feed, FeedPowered Ads In Feed, TwitterPowered Ads SOV Feed Takeovers In Feed Display Ads In Feed, Top Position On Site Remarketing In Feed Video
16. THE CRUX: CONTENT Content was supplemented with remarketing of display units reinforce and drive conversion Overall, PB’s was able to leverage its existing content in new ways to increase engagement and site traffic Content was used as the key means to drive traffic to site
27. Top overall media partner based on KPI’s including CTR, Engagement and ATOS High level of content resonating with average CTRs at .75%+ consistently Constant optimization provided flexibility to adjust share of buy to higher performing elements Optimization included adding Real-Time Direct Marketing Updates and Video Banners which allowed for higher relevancy of sponsorships New media partner for PB’s required upfront education and analytics examples Feed Powered Units required frequent content refreshing, and proved to be among the highest performing units In Feed Video added midway through program and delivered highest level of engagement
29. Add Pheedo’s Social Media Aggregation Tool, DLVR.IT Offer Enhanced Understanding of Specific Content Resonating Best in the Social Sphere Use Information and Content to feed Feed-Powered Units to Further Optimize Performance Expand Program Reach Across Additional Target Audiences Continue to Be Nimble and Test a Variety of Programs
30. WE AT PITNEY BOWES BELIEVE IN TESTING NEW PLATFORMS IN TODAY’S EMERGING TECHNOLOGIES. WE EXPECT SUCCESS AND WE EXPECT FAILURE. OUR PARTNERSHIP WITH PHEEDO HAS EXCEEDED ANTICIPATED SUCCESS PARAMETERS IN YEAR ONE, AND WE LOOK FORWARD TO PHEEDO BEING AN INTEGRAL PART OF OUR CORPORATE COMMUNICATIONS ADVERTISING FOUNDATION FOR THE FUTURE. DANIEL KOHN, PITNEY BOWES CORPORATE MARKETING A FINAL WORD FROM PITNEY BOWES . . .