- The document is a blog post by Kyung Soo Moon from October 5, 2011 containing 12 posts and 3 comments with 135 page views. The most viewed post was about knowledge sharing on unique advertisements. - The blog discusses Moon's experiences with various social media platforms including maintaining a personal blog, Facebook, Twitter, and LinkedIn. Analysis is provided on how companies have effectively and ineffectively used these platforms. - While Moon currently has no business plans, they recognize social media would be a useful marketing tool and found LinkedIn the most interesting platform for professional networking. This class increased Moon's awareness and knowledge of social media.

1. Kyung Soo Moon

2. • Blog was opened on 10/5/2011
•12 posts
•3 comments
•135 page views
•Most views on my post about “knowledge sharing on
unique advertisements”

3.  Doing a VLOG was a tough job
 About 2 hours to make it
 I would talk more about actual career experiences so that it would be appealing to companies

4.  I would like to keep my personal blog, but not yet
personal brand one.
 I need to be more friendly in using Social Network
Services first!

5.  Facebook is the world’s largest social network, with 800 million users
worldwide as of September 2011.
 35 friends/ 6 groups (L’OCCITANE, Obama, WWF, COSTCO…)
 Perception- Just for personal purposes(connecting friends/family)
->Even used for marketing purposes
 Facebook can be effective and can be not effective
(ex) Harley Davison: connected facebook link to its original homepage, considering that their
consumers are mostly slow adopters
(ex) WalMart closed facebook chat room when they found complaints on there. This made
facebook members turn into anti-WalMart.

6.  Twitter is usually for spread of information
 First time using twitter-Following 25/Followers 6
 I follow news companies such as CNN, TIME, and
New York Times, and some celebrities (they upload
recent news)
 I want to get useful information from twitter.

7.  It’s easy to write because TOO MUCH information
only maximum 140 words (even not verified information)
are allowed
(can be a weakness)  Addictive
 Fast flow of information
 Can express status of
oneself
 Easy to follow people that
one wants

8.  Social Networking Service for professionals
 First time using LinkedIn

 Tools such as Re-Connect/ Power your career/ Get Answer
 I need to learn more about LinkedIn
 But LinkedIn would be a really useful tool soon I have a career.

9.  I currently have no plan for my own business but I am
pretty sure that social media would be a great tool for my
business in the future.
 Among the tools introduced in the class, I found LinkedIn
the most interesting!
 I completely was not aware of social media at all. This
class gave me a lot of knowledge on social media and
marketing through it.