Social Media 101


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Get started with social media and learn about twitter, facebook, and blogger.

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Social Media 101

  1. 2. <ul><li>Web 2.0 overview </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter </li></ul><ul><li>Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Now what? </li></ul>Today’s Agenda
  2. 4. <ul><li>Facilitating communication </li></ul><ul><li>Information sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>Social-networking </li></ul><ul><li>Video-sharing </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li> </li></ul>What is Social Media?
  3. 5. <ul><li>Increase in time, but not (necessarily) money. </li></ul><ul><li>New way to connect donors and others interested in your organization. </li></ul><ul><li>Invite conversation instead of simply sending out press releases. </li></ul><ul><li>Encourage your supporters to really engage with you. </li></ul>… and Why Bother?
  4. 6. <ul><li>You cannot CONTROL what people say about you. </li></ul><ul><li>However, you can INFLUENCE what people are saying. </li></ul>But will I lose control of my message? <ul><li>Once you decide on your social media outlet, consider setting a policy and deciding which staff or volunteers can speak on behalf of your organization. </li></ul>
  5. 7. <ul><li>LISTEN! </li></ul>Where to begin
  6. 8. Google Alerts
  7. 9. Google Alerts Choosing comprehensive alerts pulled from the web in general and included blogs.
  8. 10. Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 bytes in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them. According to a Pew report, 19% of online Americans use twitter. As of October 2009.
  9. 11. Which one best describes you?
  10. 12. Before we talk about H ow , let’s talk about Why and When …. <ul><li>Short snippets of information </li></ul><ul><li>Wanting to send out regular updates </li></ul><ul><li>Notify community of upcoming fundraising event </li></ul><ul><li>Easy to share responsibility among staff </li></ul><ul><li>To get quick news updates </li></ul><ul><li>Learn how other nonprofits are using it </li></ul><ul><li>You have 10 minutes available several days a week. </li></ul>
  11. 13. A better way to search is to visit
  12. 14. I’m not quite ready for an account. Can I see what it’s about? Yes. Go to
  13. 15. NOTE: All the listed tweets have the word “nonprofit”. In green, below the tweet, you’ll see Charleston, SC as the location of the “tweeter”. This is because we selected tweets in a Charleston zip code (29403).
  14. 16. You can also watch what other nonprofits in the Charleston area are doing by going to the web site listed below. This is a list Tina compiled of 50+ local nonprofit organizations on twitter.
  15. 18. <ul><li>Usernames: </li></ul><ul><li>Keep it short </li></ul><ul><li>Don’t use characters, such as underscore (if it can be avoided) </li></ul><ul><li>Don’t use numbers if your name is already taken (ex. Tina8534) </li></ul><ul><li>Consider using your first and last name (@TinaArnoldi) </li></ul>
  16. 20. A blog (a contraction of the term weblog ) is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog .
  17. 21. Before we talk about H ow , let’s talk about Why and When …. <ul><li>You can commit to posting at least once a month (preferably twice). </li></ul><ul><li>You have stories to tell. </li></ul><ul><li>You’ll take the time to monitor and respond to comments. </li></ul><ul><li>You have more than one person willing to commit. </li></ul><ul><li>You have quietly practiced blogging for a month. </li></ul>
  18. 22. You can drop in different “gadgets”
  19. 24. Getting Started <ul><li>Read and comment on other blogs. It is about the message you are spreading more than where you are spreading it. (Two great ones are and  ) </li></ul><ul><li>Decide on authors </li></ul><ul><li>Practice first before going live! </li></ul>
  20. 25. Set up an account
  21. 26. <ul><li>Well…. What do I write about? </li></ul><ul><li>What have I read lately? What points were interesting? Can I add more to it? </li></ul><ul><li>Who do I admire? Can I write something about them that explains how to emulate those traits? </li></ul><ul><li>What kinds of thoughts will inspire my audience to contact me (or support a cause, or buy your product, or support your interests)? </li></ul><ul><li>What do I want to know that I can ask my community? </li></ul>
  22. 27. Facebook is a free-access social networking website that is operated and privately owned by Facebook, Inc. [1] Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Facebook is the 2 th most trafficked web site in the world!! Source:, 06/10
  23. 28. Before we talk about H ow , let’s talk about Why and When …. <ul><li>Someone on staff is already on Facebook, or is willing to set up an account. </li></ul><ul><li>If you are already blogging or tweeting, you can easily tie those posts into your Facebook page. </li></ul><ul><li>Are your donors and prospects on Facebook? Then you should be too. </li></ul><ul><li>Can someone spend 10 minutes on most days checking your page for new comments from “fans”? </li></ul><ul><li>There is a large number of potential prospects who may not know you exist. </li></ul><ul><li>You can invite people to events for free. </li></ul>
  24. 29. These three notes feed in from our blog.
  25. 30. <ul><li>Both </li></ul><ul><ul><li>Allow discussions </li></ul></ul><ul><ul><li>Let you message all members (groups) and fans (page) </li></ul></ul><ul><ul><li>Allow picture exchange </li></ul></ul><ul><li>Pages (Coastal Community Foundation) </li></ul><ul><ul><li>Page category can not be changed ******* </li></ul></ul><ul><ul><li>Pages can be customized with different applications (“widgets”), which </li></ul></ul><ul><ul><li>can't be added to groups. </li></ul></ul><ul><ul><li>Pulls in blog posts </li></ul></ul><ul><li>Groups (Center for Women) </li></ul><ul><ul><li>Groups make it a little easier to send out “bulk invite” & are a little better for viral marketing (meaning that group members can also send bulk invites to their friends). </li></ul></ul>
  26. 31. A warning about privacy…
  27. 32. Measuring Return on Investment (ROI) <ul><li># of comments </li></ul><ul><li># of friends, fans, followers, etc… </li></ul><ul><li># of hits/views (Google analytics) </li></ul><ul><li># of donations </li></ul><ul><li># of new donors </li></ul><ul><li># of new volunteers </li></ul><ul><li># of new email addresses collected </li></ul><ul><li>$ raised </li></ul>
  28. 33. <ul><li>Now what…? I’m not sure I have time! </li></ul><ul><li>Set up a Google alert on your organization. </li></ul><ul><li>“ Listen” to people on twitter by going to </li></ul><ul><li>Read blogs that interest you and comment where appropriate. </li></ul><ul><li>If you don’t already have a Facebook account, set one up, and see what other nonprofits are doing with pages and groups. </li></ul>