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MTNA 2.0: Attracting & Engaging Today's Music Student


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MTNA 2.0: Attracting & Engaging Today's Music Student is a concise, informative perspective of the world wide web, its rapid morphing & how its changing the way we build tomorrow's musicians & market our studios & skills as professionals. Presentation concludes with ways to implement change, and revitalize seasoned, professional musicians' own passions for music & teaching.

Published in: Education
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MTNA 2.0: Attracting & Engaging Today's Music Student

  1. 1. Lola McIntyre, M.M., Pianist | REALTOR® Lola McIntyre, P.C. d/b/a McIntyre Music | d/b/a Mcintyre realty for CENTURY 21 Scheetz
  2. 2. What’s All A-Twitter?
  3. 3. Let’s Have Some Fun... How Many Icons Can You Identify?
  4. 4. Web 1.0 ~ Static to Interactive In 1999... Hyperlinks were important A web site with a sound file was special The beginnings of niche marketing and the rise of garage businesses were taking hold
  5. 5. Web 2.0 Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004 Further References: Web 2.0 (Wikipedia) What is Web 2.0? lly/tim/news/2005/09/30/what-is-web-20.html Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.
  6. 6. Social Networking Peer Editing Blogs Real Simple Syndication RSS (Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!) Early, Familiar Examples: | Wikipedia | EBay Web 2.0 is the next phase of the internet The application continually evolves with use by its users “ Others who selected what you like, also like ...” “ Write a Review and share with others...”
  7. 7. Web 3.0? Many are attempting to define it Many are attempting to coin a new descriptive word But all agree...
  8. 8. Web 3.0 We are at a PRECIPICE Video and sound on next slide
  9. 9. The web is only 5,000 days young. Let’s speculate about the next 5,000 days... Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video Cast your DiggIt Vote Here: Original Source: Web 2.0 Marketing Strategies Slide 8 Greater Indianapolis Referral League Summit August 24,2008 | Renaissance Marriott North | Indianapolis, IN Lola McIntyre , M.M., REALTOR® CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA
  10. 10. Get Me Started Boot Camp Emerging on-line Communication Strategies
  11. 11. Getting Started . . . <ul><li>Set up a LinkedIn Account </li></ul><ul><li> </li></ul><ul><ul><li>Write Your Profile </li></ul></ul><ul><ul><li>Upload a Photo </li></ul></ul>
  12. 12. <ul><li>Contact your Wireless Phone Service </li></ul><ul><ul><li>“ Do I Have Text Messaging?” </li></ul></ul><ul><ul><li>“ What Would It Cost For Unlimited Messaging?” </li></ul></ul><ul><li>Set up a Twitter Account </li></ul><ul><ul><li>Follow Your Friends </li></ul></ul><ul><ul><li>Search for others to follow </li></ul></ul><ul><ul><li>Send texts to mobile phone </li></ul></ul>
  13. 13. <ul><li>iGoogle </li></ul><ul><li>Set up iGoogle </li></ul><ul><ul><li>Tabs can be shared </li></ul></ul><ul><ul><ul><li>Determine different tabs </li></ul></ul></ul><ul><ul><li>Download Google Reader </li></ul></ul><ul><ul><ul><li>Think of a topic or client’s topic </li></ul></ul></ul><ul><ul><ul><li>Find a site with a news feed </li></ul></ul></ul><ul><ul><ul><li>Send RSS to that iGoogle tab </li></ul></ul></ul>
  14. 14. <ul><li>Find a Blog Host </li></ul><ul><ul><li>If you already have a web site, check to see if your host plan supports a Blog </li></ul></ul><ul><ul><li>If you do not have a web site, consider beginning with an easy start </li></ul></ul><ul><ul><li>Look for good blog examples in your field </li></ul></ul><ul><ul><li>Study your competitors’ blogs </li></ul></ul><ul><ul><li>Take your time setting up your own blog </li></ul></ul>
  15. 15. <ul><li>Download iTunes </li></ul><ul><ul><li>Go to iTunes Store </li></ul></ul><ul><ul><li>Search Web 2.0 in: </li></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><ul><ul><li>Videocasts </li></ul></ul></ul><ul><ul><ul><li>iTunes U </li></ul></ul></ul><ul><ul><li>Listen to current topics via your computer </li></ul></ul><ul><ul><li>Invest in an iPod </li></ul></ul><ul><ul><ul><li>Listen & learn in car, at the gym, etc. </li></ul></ul></ul>
  16. 16. Marketing Readiness Watch
  17. 17. Studio 2.0 Strategies Readiness Watch All Plugged in with web as application Storage on-line instead of own computer Mobile Computing Mutual Sharing Multi-User Blogs Virtual Worlds for Business Use Just as the iPod changed culture, So too, will the iPhone change our world as we knew it
  18. 18. Implications... In the 1930’s people gathered around the family radio In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color In 1985, William “Russ” McIntyre invented the Universal Remote Control, with patented ‘smart’ ‘Learning’ feature In 1997, our family members took turns at the family desktop computer In 1998 both my husband and myself had our own cell phones In 2004, all our family members had minicomputers on us at all times In 2009, we owned ‘smart phones’ with Instant Messages & Emails being sent & answered directly from our phones
  19. 19. Implications... For the first time in history communication has become individualized Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises ...and our kids say they have to power down to go to school The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way to attach and send an assignment to their teacher. Instant messaging is their communication systemt.
  20. 20. The tail wags the dog. It is time to rethink how we do business. “Step on to the footbridge...”
  21. 21. Studio 2.0 Engagement Ideas All We Need Is a Beginning Linked In Facebook Smaller Indiana Twitter Your Own Blog or Web Site How Are They Different From Each Other? Linked In is - Rolodex Meets Job Fair Facebook is - Class Reunion Smaller Indiana is - Artists’ Circle Twitter is - Post Concert Reception
  22. 22. Studio 2.0: Attract Brand & Engage <ul><li>Broaden & deepen your digital footprint </li></ul><ul><li>Set-up a simple profile on a favorite on-line ‘COMMUNITY’ </li></ul><ul><li>Be the EXPERT! </li></ul><ul><li>Blog About Your Musical Passions </li></ul><ul><li>On Your/Other Blogs, </li></ul><ul><li>Twitter, FB, LinkedIn Updates </li></ul><ul><li>Start Your Own Group on Smaller Indiana & LinkedIn </li></ul><ul><li>Create a Facebook Fan Page </li></ul><ul><li>Create a YouTube Channel </li></ul><ul><ul><li>Offer Video Practice Tips </li></ul></ul><ul><ul><li>Weekly 3 minute monologues about favorite composer </li></ul></ul><ul><ul><li>Interview others </li></ul></ul><ul><li>Ask your students to ‘Friend’ you on Facebook & Dialogue </li></ul><ul><li>Learn from others </li></ul><ul><ul><li>Search for live feeds about your favorite topics </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><ul><li>then search term by placing a # before the term (#Mozart) </li></ul></ul></ul></ul><ul><li>COLLEGES </li></ul><ul><ul><li>See me about Building Music Department SEO to Attract Incoming Music Majors & Focus Graduate School Radars About Your Programs & Graduates </li></ul></ul><ul><ul><ul><li>Raises departmental google search results for school, department, & Student Events </li></ul></ul></ul>
  23. 23. MTNA 2.0: Attracting & Engaging Today’s Music Students Presented to IMTA Convention 2009 Indiana Music Teachers Association is the State Chapter of the Music Teachers National Association (MTNA) MTNA 2.0: Attracting & Engaging Today’s Music Students By Lola McIntyre , M.M. Pianist | REALTOR LOla McIntyre, P.C. d/b/a McIntyre Music d/b/a McIntyre Realty for CENTURY 21 Scheetz