Marel Q1 2024 Investor Presentation from May 8, 2024
Tweets, Likes & Blogs 06.14.11
1. Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
2. Eileen O’Brien Director of search & innovation Maureen Hall Digital marketing strategist Connecting People+Brands
3. What Is Social Media? A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations Groundswell by Charlene Li & Josh Bernoff “ ”
30. The Value of YouTube Free, customized channel YouTube.com/HBAGP Second largest volume of searches A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page (Forrester Research)
41. What’s Twitter? A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them Asks: What’s Happening? Image courtesy of Robert Scobleon Flickr
43. Twitter: How to Use It Use Twitter interface Download TweetDeck for free or use HootSuite.com Columns for all friends, mentions, direct messages
44. Twitter: The Vernacular @eileenobrien in a message brings it to my attention – this is a “mention” D eileenobrien in a message is a private “direct message,” or DM RT is a ReTweet (rebroadcast of a message)
45. Twitter Hashtags Use hashtags # for easy searching or curating of information #socpharm, #hcsm, #hcsmeu, #mhealth Hashtags.org: to find a hashtag topic or to see what a hashtag means
46. URL Shorteners Get a free http://bit.ly account to shorten URLs Tracks how many times your link is clicked
47. Twitter: Who to Follow Thought leadership and cause enthusiasts Search on topics of interest Look at who others follow Take your time