Master Class @ EENT EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES Interactive Media Lab University of Barcelona

1. Social Media and Marketing Alessandro Bernardi @Bernardamus

2. Outline of the Class >Assess the types of social media >Engage with your audiences: social segmentation >Assess good and bad social media practices (for marketing, communication, education, ..) >Social Media Monitoring and online reputation >”Deep Dive” into Twitter (tutorial and case studies)

3. The TimeLine of Social Media

16. The NewBorn Social Network: Will fB die? You don’t need to reciprocate friendship

17. > Google+ puts your life … in Circles! *similar toDiaspora and it’sAspects

18. Social Media is all about… … SHARING!

19. What isSocial Media Marketing ? Social Media Marketing (SMM) is the process of generating interest and excitement in a Brand, product or service through various Social Media Platforms by creating valuable branded content and promoting it.

26. CASE STUDY: Customerservice + PROMOs

27. CASE STUDY: Howtolearnfrommistakes 2005. Jeff Jarvis writes in his blog BuzzMachine.com: “DELL LIES. DELL SUCKS”Online reputation Crisis ends up in the New York Times and Business Week2006. Dell hires an expert to monitor the social media 2008. Dell sells Outlet products via Twitter for a value of 1 M$... 2011. Dell has >2 M followers on Twitter and 512.000 fans on FB.

28. CASE STUDY: wrong attitude to customers

29. Let’s Spam! Gutenberg 1440 2011 : Social Media Revolution Marketing, Impressions, Sales, ROI… Is that All?

32. The new interactive WIKIPEDIA?

34. Who Uses Social Media? 0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%) 35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)

35. Social Media in Education

37. 59% visited social networking site

39. How to use Social Media? Barack Obama 5 million FANS on Social Media 5,4 million CLICKED on a “I voted for Obama facebook button”

45. The SOCIAL MEDIA stars…

46. The Twitter REVOLUTION… Jack Dorsey and Evan WilliamsstartedTwitter in 2006

50. Profile http://twitter.com/user

52. Home Status TrendingTopics

54. #FF Our FOLLOWERS talk with us

55. @username Mention/reply/chat #hashtag Topic/channel/event RT @username Forward/copy&paste DM @username Privatemessage

56. Interacting with the Timeline 1 2 3

58. Chronicles of events

59. Tune yourself into a #channel

62. VS. ? ?

63. >Friends, Family, Acquaintances >Private space >Mirror of Real Society >Contacts are “Geolocalized” >Total Freedom >OPEN Social Network >No Barriers >Share Ideas and Interests

64. VIP ARTISTS Are you ready for the Twitter Democracy? MEDIA PEOPLE TWITTERLEBRITY

65. We can FOLLOW the whole world…

66. Let’s map the Twitter users…

67. Searching Ideas & People…

68. … searching the emotions

69. Status “FRIENDS” NEWS MUSIC IDEAS ALL

70. Who Should I Follow? The importance of INFLUENCE

72. >It’s not only important to have many followers >It’s important to have followers with influence

76. This can also be used with students!

79. Quick Response

82. Journalism 2.0: INSTANTANEOUS!

83. Press gets news from Twitter

84. CyberActivism: Follow a Revolution Google launches a Voice-to-Twitter service Tweets automatically include “#egypt” @Speak2Tweet

85. CyberActivism: Twitter for a Good Cause

86. Twitter + Festival = TWESTIVAL

87. Thank you! alesbernardi@gmail.com @Bernardamus @TwestivalBCN @TheC_World Alessandro Bernardi MORE INFO (link to YouTube video) Social Media Revolution