My presentation to the SBTDC training group on the basics of social media including basic goal setting, understanding some of the basic tools including Twitter, Facebook, Foursquare, Google+, and analytics.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
A quick introduction into social media; what we believe social media is, the different types of platforms available, what are the key social networks and some very interesting statistics.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
A quick introduction into social media; what we believe social media is, the different types of platforms available, what are the key social networks and some very interesting statistics.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
#GivingTuesday received global attention in 2012. On the heels of a successful campaign, I shared some of the latest social media and online tools that non profits like the Paterson Alliance can take advantage of. Great audience, plenty of questions!
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
#GivingTuesday received global attention in 2012. On the heels of a successful campaign, I shared some of the latest social media and online tools that non profits like the Paterson Alliance can take advantage of. Great audience, plenty of questions!
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. Social Media Marketing
Part 1: Definitions and Decisions
Maggie Hyde
@MaggieHyde
maggie@flyingbridge.net
2. Marketing is the activity, set of
institutions, and processes for
creating, communicating, delivering, and
exchanging offerings that have value for
customers, clients, partners, and society at
large.
AMA
4. Advertising is a form of communication
used to persuade an audience
(viewers, readers or listeners) to take some
action with respect to products, ideas, or
services.
Wikipedia
37. Why is it important?
1 billion tweets are sent per week
~ kissmetrics
+100 million active global users
~ Twitter
6,939 tweets per second
~ kissmetrics
66. Credits
• blog.twitter.com
• http://www.marketinggum.com/twitter-statistics-2011-updated-stats/
• http://blog.kissmetrics.com/twitter-statistics/
• http://www.slideshare.net/randfish/inbound-marketing-is-all-connected
• Social Media Strategy: Mark
Smiciklas:http://www.slideshare.net/msmiciklas/social-media-strategy-2617424
• Social Media Icons: http://www.smashingapps.com/2010/03/08/the-ultimate-
fresh-collection-of-high-quality-free-social-media-icon-sets.html
• Discovery: http://notdiscovery.wordpress.com/2011/03/07/disoveries/
• https://www.facebook.com/press/info.php?statistics
• http://searchengineland.com/google-twitter-flaunt-social-stat-its-like-2003-all-
over-again-85887
• Cartoons: http://gapingvoid.com
• http://articles.businessinsider.com/2011-08-02/tech/30097137_1_foursquare-
users-merchants-ins
Editor's Notes
Traditional interruption marketing examples: tv commercials, billboards, radio commercials, magazine ads, newspaper adsSneakier methods: product placementWhat other examples can you think of? Interruption marketing not only breaks into a person’s life but it means you have to be heard over everyone else with a message.
Social Markers are a prime form of social shorthand, that people use to STAKE OUT the ecosystem they’re occupying.- gaping voidWhen you love what you do the world pays attention.Term coined by Seth Godin – author of Meatball Sundae (GREAT SOCIAL MEDIA RESOURCE FOR GETTING STARTED)Email opt ins, twitter follows, facebook likes, rss subscriptions… all ways that customers are signaling brands to say yes to their marketing efforts.It’s based on trust.
Permission marketing and social media allow you to control who hears you and what they hear.
Regarding the new timeline onfacebook – this is opening the doors to something called “Social Discovery” which is at the root of social media and search engine optimization converging. Google search results are showing friends who have +1 something or shared something via one of the social networks linked to googleFacebook has a timeline that shows everything your doing Music via spotify, location checkins via foursquare, people you’re with, products you are using… All of them are tied directly into each other more and more creating mountains of opportunity for your companies to be found and be a part of the conversation
You can’t just put your phone number out there and wait for someone to call you anymore…
Social media is about being a part of the conversation before the need arises. So that when it Does come up, they know you exist.Grace Morales and her website help on facebook: marketing my personal brand!
It takes time and patienceIt takes forethought and planningTo keep your job – it needs tracking and measurmentYou don’t plant seeds the morning knowing that you want to have a salad for dinner.You don’t spend all your money on showing a commercial one time during the superbowl and then sit by the phone waiting for it to ring during half-time. You don’t start tweeting and expect to have 100 followers in a day and your sales to skyrocket overnight.It’s like moving to a new town. You have to reach out to the community influencers and win them over.It’s hard work, but there is a chance.
Anyone can do this stuff.
But where do you start?!
But let’s not get too deep into the weeds just yet.Before we dive into all the great tools that are out there, let’s talk about how to approach social media from a business perspective.
Time constraintsContent generation – who’s going to do it? How much can you create? How much can you say (legal)Target audience: primary, secondary, influencers?Objectives: what can you do for these people? Why would they want to follow you? How will you keep them happy? How will you get them to convert? What is your conversion point?Governance: what does legal have to say about this plan? Who is in charge of this? How much will you delegate? How much will you allow? What do we do when this happens? What do we do when it works?!
listening: socialmention.com,google alerts and reader, - content; content must be relevant and useful to your target audience- blogging; community, consistency, clarity, content- social tools: what channels fit your strategy?
create and optimize your social channelsTake what you learned from listening and researching your audiences and start doing it!- Remember the 90/10 rule
Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships?Jump on the friendship bandwagon without properly introducing yourself?Consistently talk about yourself and promote only yourself without regard for those around you?Randomly approach a friend you barely talk to and simply ask for favors — repeatedly?
Make sure that your actions line up with your goals.Are your goals the right ones?
- align analytics tools and data collection with your organizations social media objectivesAnalytics resources:- googleanalytics- social mention- klout- bit.ly- mix in offline data sets
In a one hour window these are all tweets that showed up in my stream mentioning a product or a brand – NOT sent by branded accounts that I follow
Personal profiles (old skool)
Newest version! Of a personal profile
Great example of tieing a product to a marketing strategy and a social strategyTheir products record your workouts, you can upload workouts to Nike+ which syncs with social networks like facebook. Get people to cheer for youLocationsImagesSocial encouragement
Tips can be about the location you are at, about other venues in the area, specials, likes, dislikes