Branded content in digital media (III) Social CRM & Virality

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This document discusses strategies for branded content in digital media. It addresses topics like social customer relationship management, going viral, measuring return on investment of branded content, targeting different age groups and interests on social media, examples of viral content campaigns, the importance of storytelling and mobile optimization. Case studies and data from Facebook and Nielsen are referenced to support insights around what types of content and platforms resonate most with audiences.

Social Media

Branded Content
in Digital Media
Alessandro Bernardi
@Bernardamus
alesbernardi@gmail.com

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Social Paid Media & CRM
Alessandro Bernardi @Bernardamus

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Social Paid Media & CRM
Alessandro Bernardi @Bernardamus

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Measuring ROI of Branded Content
Alessandro Bernardi @Bernardamus

6Alessandro Bernardi @Bernardamus
Adam Greenwood
Travelling from Euston to Glasgow
Social Costumer Care

7Alessandro Bernardi @Bernardamus
Social Costumer Care

8Alessandro Bernardi @Bernardamus
WIN – WIN

9Alessandro Bernardi @Bernardamus
Social Customer Care
Data: Facebook Q1 2015

10Alessandro Bernardi @Bernardamus
Top Social Care Industries

11Alessandro Bernardi @Bernardamus
The Importance of Timing

13
Going viral
Alessandro Bernardi @Bernardamus

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Going viral
Alessandro Bernardi @Bernardamus
Virality is all about…
… SHARING!

15
The value of SHARING
Alessandro Bernardi @Bernardamus

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Top Viral Verticals
Alessandro Bernardi @Bernardamus

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WHAT TYPE OF CONTENT
RESONATES MOST WITH YOU?
Alessandro Bernardi @Bernardamus
Source: Nielsen Global Survey of Trust in Advertising, Q1 2013

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Which type of post gets more SHARES?
Alessandro Bernardi @Bernardamus
? ? ? ?

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Which type of post gets more SHARES?
Alessandro Bernardi @Bernardamus

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Likes by Post Type
Alessandro Bernardi @Bernardamus

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CALL TO ACTION
Alessandro Bernardi @Bernardamus

22Alessandro Bernardi @Bernardamus
CALL TO ACTION

23Alessandro Bernardi @Bernardamus
Popular Viral Headlines

24Alessandro Bernardi @Bernardamus
Popular Viral Headlines

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Targeting Age groups
Alessandro Bernardi @Bernardamus
Source: Facebook 2015 (Spain)
?
?
?

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Targeting Age groups
Alessandro Bernardi @Bernardamus
Source: Facebook 2015 (Spain)

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Targeting Interests
Alessandro Bernardi @Bernardamus
Source: Facebook 2015 (Spain)
?
?
?

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Targeting Interests
Alessandro Bernardi @Bernardamus
Source: Facebook 2015 (Spain)

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Targeting Viral segments
Alessandro Bernardi @Bernardamus
?
?
?

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Targeting Viral segments
Alessandro Bernardi @Bernardamus
Source: Facebook 2015 (Spain)

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Ice Bucket Challenge
Alessandro Bernardi @Bernardamus
17M+ FACEBOOK VIDEOS SHARED
$111 M raised for the ASL Asociation

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Facebook Native Videos are the king
Alessandro Bernardi @Bernardamus

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Facebook Video performs better than Youtube
Alessandro Bernardi @Bernardamus

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Facebook Instant Articles
Alessandro Bernardi @Bernardamus

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The majority of Facebook’s business
is on MOBILE
Alessandro Bernardi @Bernardamus
Source: Mark Zuckerberg #F8

36Alessandro Bernardi @Bernardamus
Multi-Platform Branded Content

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Trusting forms of advertising
Alessandro Bernardi @Bernardamus
DIGITAL / SOCIAL MEDIA
TRADITIONAL MEDIA

38Alessandro Bernardi @Bernardamus
ESPN: The Worldwide Leader Cable/Satellite TV Channel in Sports

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SOCIAL is the cheapest MEDIA
Alessandro Bernardi @Bernardamus

40Alessandro Bernardi @Bernardamus
Good content can go bad
https://www.youtube.com/watch?v=dKUy-tfrIHY

41Alessandro Bernardi @Bernardamus
Negative Sentiment
Viral MEME

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Storytelling of a viral content
Alessandro Bernardi @Bernardamus

43Alessandro Bernardi @Bernardamus
https://vimeo.com/131077537
Storytelling of a viral content

44Alessandro Bernardi @Bernardamus
Contexto Conflicto Oponent
e
Acción Solución Desenlace
Storytelling of a viral content

45
Case Studies & Inspiration
Alessandro Bernardi @Bernardamus

46Alessandro Bernardi @Bernardamus
Gracias!

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AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。实体公司，专业可靠，办理加拿大毕业证|办美国成绩单|做德国文凭学历认证|办新西兰学位证，办澳洲文凭认证，办留信网认证（网上可查，实体公司，专业可靠）铸就十年品质！信誉！实体公司！文凭办理流程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。 7完成交易删除客户资料高精端提供以下服务：一：英国阿伯丁大学英国阿伯丁大学本科学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站可查四：留信认证留学生信息网站可查五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640） A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山

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一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理

Branded content in digital media (III) Social CRM & Virality

1. Branded Content in Digital Media Alessandro Bernardi @Bernardamus alesbernardi@gmail.com

2. 2 1 El Brand Content dentro de la estrategia global Innovación y cambio de formato para la comunicación2 Social CRM: nuevas estrategias de gestión de la información3 Viralidad y transmedialidad4 Alessandro Bernardi @Bernardamus

3. 3 Social Paid Media & CRM Alessandro Bernardi @Bernardamus

4. 4 Social Paid Media & CRM Alessandro Bernardi @Bernardamus

5. 5 Measuring ROI of Branded Content Alessandro Bernardi @Bernardamus

6. 6Alessandro Bernardi @Bernardamus Adam Greenwood Travelling from Euston to Glasgow Social Costumer Care

7. 7Alessandro Bernardi @Bernardamus Social Costumer Care

8. 8Alessandro Bernardi @Bernardamus WIN – WIN

9. 9Alessandro Bernardi @Bernardamus Social Customer Care Data: Facebook Q1 2015

10. 10Alessandro Bernardi @Bernardamus Top Social Care Industries

11. 11Alessandro Bernardi @Bernardamus The Importance of Timing

12. 12 1 El Brand Content dentro de la estrategia global Innovación y cambio de formato para la comunicación2 Social CRM: nuevas estrategias de gestión de la información3 Viralidad y transmedialidad4 Alessandro Bernardi @Bernardamus

13. 13 Going viral Alessandro Bernardi @Bernardamus

14. 14 Going viral Alessandro Bernardi @Bernardamus Virality is all about… … SHARING!

15. 15 The value of SHARING Alessandro Bernardi @Bernardamus

16. 16 Top Viral Verticals Alessandro Bernardi @Bernardamus

17. 17 WHAT TYPE OF CONTENT RESONATES MOST WITH YOU? Alessandro Bernardi @Bernardamus Source: Nielsen Global Survey of Trust in Advertising, Q1 2013

18. 18 Which type of post gets more SHARES? Alessandro Bernardi @Bernardamus ? ? ? ?

19. 19 Which type of post gets more SHARES? Alessandro Bernardi @Bernardamus

20. 20 Likes by Post Type Alessandro Bernardi @Bernardamus

21. 21 CALL TO ACTION Alessandro Bernardi @Bernardamus

22. 22Alessandro Bernardi @Bernardamus CALL TO ACTION

23. 23Alessandro Bernardi @Bernardamus Popular Viral Headlines

24. 24Alessandro Bernardi @Bernardamus Popular Viral Headlines

25. 25 Targeting Age groups Alessandro Bernardi @Bernardamus Source: Facebook 2015 (Spain) ? ? ?

26. 26 Targeting Age groups Alessandro Bernardi @Bernardamus Source: Facebook 2015 (Spain)

27. 27 Targeting Interests Alessandro Bernardi @Bernardamus Source: Facebook 2015 (Spain) ? ? ?

28. 28 Targeting Interests Alessandro Bernardi @Bernardamus Source: Facebook 2015 (Spain)

29. 29 Targeting Viral segments Alessandro Bernardi @Bernardamus ? ? ?

30. 30 Targeting Viral segments Alessandro Bernardi @Bernardamus Source: Facebook 2015 (Spain)

31. 31 Ice Bucket Challenge Alessandro Bernardi @Bernardamus 17M+ FACEBOOK VIDEOS SHARED $111 M raised for the ASL Asociation

32. 32 Facebook Native Videos are the king Alessandro Bernardi @Bernardamus

33. 33 Facebook Video performs better than Youtube Alessandro Bernardi @Bernardamus

34. 34 Facebook Instant Articles Alessandro Bernardi @Bernardamus

35. 35 The majority of Facebook’s business is on MOBILE Alessandro Bernardi @Bernardamus Source: Mark Zuckerberg #F8

36. 36Alessandro Bernardi @Bernardamus Multi-Platform Branded Content

37. 37 Trusting forms of advertising Alessandro Bernardi @Bernardamus DIGITAL / SOCIAL MEDIA TRADITIONAL MEDIA

38. 38Alessandro Bernardi @Bernardamus ESPN: The Worldwide Leader Cable/Satellite TV Channel in Sports

39. 39 SOCIAL is the cheapest MEDIA Alessandro Bernardi @Bernardamus

40. 40Alessandro Bernardi @Bernardamus Good content can go bad https://www.youtube.com/watch?v=dKUy-tfrIHY

41. 41Alessandro Bernardi @Bernardamus Negative Sentiment Viral MEME

42. 42 Storytelling of a viral content Alessandro Bernardi @Bernardamus

43. 43Alessandro Bernardi @Bernardamus https://vimeo.com/131077537 Storytelling of a viral content

44. 44Alessandro Bernardi @Bernardamus Contexto Conflicto Oponent e Acción Solución Desenlace Storytelling of a viral content

45. 45 Case Studies & Inspiration Alessandro Bernardi @Bernardamus

46. 46Alessandro Bernardi @Bernardamus Gracias!

Branded content in digital media (III) Social CRM & Virality

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