Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
There's a saying: A happy customer tells a few friends ... an unhappy one tells Google. Thanks to social media, news travels lightning fast, so businesses need to develop crisis communication plans that account for online situations and responses. This "Crisis Communication 2.0" presentation was first delivered at the Columbus Chamber of Commerce's Small Business Forum.
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Learn the fundamentals of social media and how to use it effectively. This presentation covers the do's and the don'ts, with a few examples and case studies in between.
Disclaimer: Content in this presentation was taken from multiple sources
Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Social Media for Business Development - Financial MarketersRich Brooks
This is a presentation on how banks, credit unions, and other financial institutions can use social media for business development.
Not just to let people know how they are supporting the local community (which is important,) but also how to drive qualified traffic to the website or physical location.
The presentation was based upon interviews I did with marketers from NEFMA (New England Financial Marketing Association) as well as our own experience in developing social media and digital marketing campaigns.
If you need any additional information, or help with your own digital marketing campaigns, my contact information is in the presentation, or you can reach me at 207.523.5141.
Learn the fundamentals of social media and how to use it effectively. This presentation covers the do's and the don'ts, with a few examples and case studies in between.
Disclaimer: Content in this presentation was taken from multiple sources
Schipul gal JJ Lassberg walks Tendenci users through the what, why and how of the product. What is that crazy thing called Tendenci? Why was it developed the way it was? How can it help you manage your site? Check out this presentation for answers!!
360 Degree Media Companies: Leveraging Social Media for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi from the Content Marketing Institute at the MAGS conference in Atlanta. Reviews CMI's social media strategy and how to leverage community for publishers with limited resources.
Effective Blogging: Strategy & Top TipsJJ Lassberg
1. What is a Blog
2. What is Social Media
3. 4 Pillars of Success
4. How to Write a Blog
-- The Lucky 13 Top Tips
5. How to Get Started
-- Get Out There (Intelligently)
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
Presentation to PRSA Entreprener SIG - developed on questions asked.
The backstory is I had developed a presentation for PRSA but scrapped it based on the questions the members asked pre event. PPT Links:
http://geekmommy.net/- GeekMommy,
http://www.jnjbtw.com/ - JNJ BTW
http://www.iambossy.com/ - i am bossy
http://www.dcgoodwill.org/ - Goodwill of Greater Washington
http://frozenpeafund.com/ - Frozen Pea Fund
http://redcouch.typepad.com/ - Shel Israel
http://www.problogger.net/ - Darren Rowse
http://www.gapingvoid.com/ - gapingvoid
http://twitter.zappos.com/ - Zappos/Twitter
http://twitter.com/DonnaTocci - Donna Tocci
Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
I recently had the pleasure of spending an hour over coffee with a couple of Seattle-area independent filmmakers to talk about their social media strategy. In honor of the occasion I put together a short (9 slides) introduction to social media.
While there are details that are specific to filmmakers, most of the concepts are relevant to almost every organization, both commercial and non-profit.
Please contribute your ideas via comments, below.
Being an Entrepreneur is only half the battle. Getting the exposure and press is crucial to your success. Learn from the masters on how to take publicity and press into your own hands. Here's the Powerpoint presentation Chris Abraham -- I -- would have presented but I am happy to share this one with the world!
WPNG: Using Social Media in Your CompanyKelly Rigotti
Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. WHO IS THE SUPERGROUP?
We are a digital agency that
blends great ideas with the
latest interactive technology to
create entertaining, memorable
experiences.
EXPERTISE:
Interactive Marketing
Digital Media Production
3. INTRODUCTION
WHY A WORST LIST?
With social media being the buzz phrase of the hour,
many companies and agencies are scrambling to
incorporate social media strategies in order to avoid
looking out of touch or behind-the-times.
Unfortunately, few truly understand how to effectively
leverage the medium, and often make at least one of the
common mistakes presented here.
Luckily, they are easy to avoid!
4. #10: NOT ESTABLISHING A VOICE
BRANDS AREN’T PEOPLE
Social media is about socializing, which is person-to-
person. Despite what the supreme court says,
corporations are not a person, and people can’t form a
personal connection to a talking logo.
WHO’S SPEAKING?
People want to know who’s talking to them. The CEO?
VP of Marketing? Intern? Lunatic? And remember, social
media is about personality - be charismatic!
5. #9: ADVERTISING
NOBODY LIKES ADS!
Remember, unlike traditional media, your content is only
consumed voluntarily - so it has to be valuable and
important enough to pay attention to.
Otherwise, your posts are just SPAM.
6. #8: ONE-DIMENSIONAL THINKING
SOCIAL MEDIA IS MORE PR THAN MARKETING
PR targets the press to convince them that something is
newsworthy.
Similarly, your social media end goal should always be to
convince your network that something is share-worthy.
In other words, it’s not who you’re connected to, but
who your connections are connected to, and what you
can get them to say about you.
7. #7: LACK OF FOCUS
WHY ARE YOU LEVERAGING SOCIAL MEDIA?
No, “because we have to” isn’t a good answer.
Social Media is only effective if its utilized with a specific
goal or goals in mind.
Each goal has a different tactic in order to achieve
success, and a different metric to gauge success by.
8. #6: DRIVING TRAFFIC TO THE WRONG PLACE
SOCIAL MEDIA SHOULD BE A FUNNEL
Always drive traffic to a central place, like your website
or blog - not to someone else’s!
Don’t just share what someone else said – share what
you have to say ABOUT what someone else said.
Be a thought leader, not a link sharer.
9. #6: RAMBLING EXECUTIVES & EMPLOYEES
NOBODY CARES!
Don’t delegate your executives or employees to share
random thoughts, or whatever mundane task they’re
currently engaged in.
Better to only update once every few days with
something remarkable than to constantly post yawn-
inducing drivel.
10. #4: FORGETTING ABOUT SEO
GOOGLE IS YOUR FRIEND
People are still most likely to discover your content,
including social media content, through search results.
Have a focused SEO effort, and treat your social media
outreach as an extension of that effort.
And remember: linking from social media to your
website does NOT improve search rankings. It’s not that
easy!
11. #3: NOT ENGAGING WITH OTHERS
YOU’VE GOT TO GIVE TO GET BACK
If you want more twitter followers, then follow others.
If you want more comments, comment more often.
If you want a blog writer to comment on your company
or promotion, write a blog about them.
If you want people to watch your YouTube videos,
subscribe to other users’ channels – or better yet, post a
video response to one of their videos.
12. #2: IGNORING THE POWER OF USER GENERATED CONTENT (UGC).
GET THEM TO SAY IT FOR YOU
Instead of trying to convince other people to share your
content, invite them to create their own - greatly
increasing the likelihood it will be shared.
Social media is ultimately a self-centered endeavor;
shared content is primarily a reflection of the person
sharing it.
13. #1: HAVING NOTHING WORTHWHILE TO SAY
SOCIAL MEDIA IS THE PLATE, NOT THE MEAL.
1/3 of your time should be spent growing your social
network.
1/3 of your time should be spent engaging with that
network, one-to-one.
1/3 of your time should be spent sharing fresh,
remarkable, and exclusive content with your entire
network via a creative and well executed digital
promotion.
Without the latter, what’s the point?
14. AND REMEMBER...
SOCIAL MEDIA IS ABOUT DRIVING THE BOTTOM LINE
One way or another, Social Media (as with all marketing
tactics) is ultimately about increasing revenue and/or
reducing costs. Although it can be difficult, Social
Media’s ROI can and should be measured in dollars.
Run screaming from anyone who says otherwise!
15. THANK YOU
THIS CONCLUDES OUR PRESENTATION
Contact:
Chris Wallace
chris.wallace@thesupergroup.com
404.835.6921
Blog: thesupergroup.com/blog/
Facebook: facebook.com/ChrisWallaceTSG/
Twitter: @ChrisWallaceTSG
LinkedIn: linkedin.com/ChrisWallaceTSG
YouTube: youtube.com/ChrisWallaceTSG
www.TheSuperGroup.com