How to Make Social Media Work for You Region XII
How to Make Social Media Work for You Presenta;on created by: Kayla Pa@erson GoMedia Coordinator, GoAbroad.com email@example.com Amber Ke@mann Senior University Rela?ons Coordinator, CISabroad firstname.lastname@example.org
Main Topics 1. Why Social Media is Important 2. Social Media from Varying Perspec?ves 3. Examples of Successful Campaigns 4. Four Steps to Success
Why Social Media is Important #1: Social Media is where your audience is!
Why Social Media is Important #2: Interna?onal Educators are using social media. Social Media Usage in Interna;onal Educa;on 94.20% 64% 62.80% 50% 34.90% 25.60% 10.50% 10.50% 5.80%
Why Social Media is Important #3: Social Media, done well, yields results. Results Experienced from Social Media Ac;vity None 11.40% Increased oﬃce visits from 25.30% par?cipants Increased a7endance at events 29.10% Increase in inquiries from online 34.20% sources (contact us forms, etc.) Increased website traﬃc 50.60% Increase in fans or followers 81%
Social Media from Varying Perspec?ves Social media Social media Social media as a study as a provider as an online abroad oﬃce marke?ng ﬁrm Write down which of these you would consider your perspec?ve, as well as what you think your Social Media Marke?ng objec?ves are.
Social Media from Varying Perspec?ves 1. Social media as a study abroad oﬃce – Common Objec?ves: – Increase awareness of study abroad/study abroad oﬃce – Increase awareness of all programs – Increase study abroad applicants – Foster online rela?onships with any aﬃliated providers – Successful Campaign Ideas: – Cross-‐promo?ons with your campus social media channels – Study abroad alumni/current student photo contest – Study abroad ?p/tes?monial/photo of the week
Cross-‐promo;ons with your campus social media channels – University of Melbourne North America Oﬃce & Global Mobility Oﬃce
Study abroad alumni/current student photo contest – Rutgers Study Abroad Photo Contest Winners » Facebook » Flickr
Study abroad ;p/tes;monial/photo of the week – Florida Travel + Life’s Photo of the Week
Social Media from Varying Perspec?ves 2. Social media as a provider – Common Objec?ves: – Increase awareness of your organiza?on/programs – Increase study abroad applicants – Foster online rela?onships with aﬃliate universi?es – Foster online rela?onships with alumni – Successful Campaign Ideas: – Country speciﬁc media campaigns, i.e. fun facts, photos, videos about the speciﬁc loca?on – Fan gated promo?ons/contests – Alumni spotlights/features
Country speciﬁc media campaigns, i.e. fun facts, photos, videos – CISabroad country videos and photos
Fan gated promo;ons/contests – CIEE “In the World” Photo Contest
Alumni spotlights/features – API Study Abroad’s Alumni outreach and groups
Social Media from Varying Perspec?ves 3. Social media as an online marke?ng ﬁrm – Common Objec?ves: – Increase brand awareness/website traﬃc – Engage with clients and customers – Compliment tradi?onal marke?ng eﬀorts – Successful Campaign Ideas: – Blog/ar?cle series – Photo of the week/blog of the week – Contests/giveaways/photos of staﬀ on the road
Blog/ar;cle series – GoAbroad’s “Discover Your Value” Blog Series
Photo of the week/blog of the week – GoAbroad Blog of the Week – GoMedia travel inspira?on photos
Contests/giveaways/photos of staﬀ on the road – GoAbroad Cover Photo Contest – GoMedia Staﬀ photo album
Social Media from Varying Perspec?ves What social media campaigns have you tried or found successful?
Four Step Approach to Social Media Understand & Strategize Measure, Create Content Evolve, Repeat & Integrate Manage & Monitor
Step 1: Understand & Strategize To-Do Items: Follow Trends and Use Resources☐ Build Editorial Calendars
Step 2: Create Content & Publish Create Content Be Edgy, Creative, BE BOLD Empowerment, be You!Publish Social Media Channels, Traditional Media, Anywhere it makes sense!
Step 3: Manage & Monitor Management of Social Media A time when micro-management is successful! - Be consistent, use up-to-date posts and content - Optimize scheduling & posting times Tools: Tweriod, HootSuiteMonitoring the ChannelsBecome the “Big Brother” of your brand. - Spam & inappropriate comment removal - Responding to requests & comments - DON’T delete undesirable comments!Tools: HyperAlerts, Google Alerts, FollowerWonk
Step 4: Measure, Evolve & Repeat Social Media Tape Measure: – Facebook Insights, Google Analytics, CrowdboosterSocial Evolution Change, Create & Be Original
Key Take-‐Aways 1. Be present where your audience is present (social media!) 2. Learn how to eﬀec?vely use social media from your organiza?on’s perspec?ve 3. Create a social media strategy; follow predetermined steps 4. Understand and u?lize resources…
Understand & U?lize Resources • Websites/blogs – Mashable.com – HubSpot Blog – GoMedia Blog • eBooks – Social Media Tips for Interna?onal Educa?on – Radian6 Social Media eBooks • Webinars – GoMedia Webinars – HubSpot Webinar Archive
Contact GoMedia for more informa?on! Jonathan Miers – email@example.com Kayla Patterson – firstname.lastname@example.org Twitter: @_GoMedia_ Email: GoMedia@GoAbroad.Com Website: GoMedia.GoAbroad.Com