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The Power of Social Media in a PR Campaign

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Webbed Marketing

Bill Balderaz talks about The Power of Social Media in a PR Campaign at PRSA Akron Chapterโ€™s 2009 Social Media Summit. Who isnโ€™t using social media? Why PR pros need to respect the power of social media and its constant influence. Bill Balderaz is the founder of Webbed Marketing, http://www.webbedmarketing.com.

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The Power of Social Media in a PR Campaign Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz
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Sound Familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sound Familiar? ,[object Object]
A Trip Through Time ,[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Other Parallels ,[object Object],[object Object]
Teach a Man To Fishโ€ฆ ,[object Object]
Teach a Man To Fishโ€ฆ ,[object Object]
Teach a Man To Fishโ€ฆ ,[object Object]
Agenda ,[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Social Network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Networks Matter ,[object Object],[object Object],[object Object],--BrandWeek
Using Social Media in YOUR Public Relations Plan
Set Clear Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Determine the Hook ,[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
Determine Distribution Plan ,[object Object],[object Object],[object Object]
Case Study: Shizuka New York ,[object Object],[object Object],[object Object]
Shizuka New York ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Set Clear Goals ,[object Object],[object Object],[object Object]
Used that Compelling Hook ,[object Object]
Determined the Best Distribution Plan ,[object Object],[object Object],[object Object],[object Object]
SEO Press Release
SEO Press Release
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object],[object Object]
Video ,[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],Source Pages/Visit % New Visits stumbleupon.com 1.17 98% prweb.com 3.15 81% newyork.citysearch.com 3.88 90% beauty.ivillage.com 2.11 98% spafinder.com 3.49 79% cnbc.com 1.51 21% elvacilon.lamusica.com 2.21 94% mizfitonline.com 1.04 100% mixx.com 1.05 93%
Social Networks ,[object Object]
Web Results Ice Rocket Web results were at 3,960 at the beginning of May and are now up to 20,700
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Social Today ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attendee Examples
Attendee Examples
Attendee Examples
Attendee Examples
Questions & Comments Bill Balderaz [email_address] www.webbedmarketing.com Twitter: @bbalderaz

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