This document discusses strategies for branded content in digital media and social media. It addresses how branded content has evolved from early examples of product placement in movies to increasingly complex social media strategies. Some key points discussed include adapting branded content to social platforms, using influencers and branded ambassadors, the importance of localized content, humanizing brands, and balancing push advertising with pull content strategies. It also examines trends like the rise of social paid media and how to optimize social campaigns through metrics.