Personal BrandingThrough Social MediaDonna Wertalik
BRAND = DNA              Brands Propel              Business
We are CEO’s of our ownCompany: ME inc. To be in businesstoday our most important job is to  be head marketer for the bran...
4       Questions1. What are you PASSIONATE about?2. What KEY WORDS best describe you?3. What MOTIVATES you?4. Why are you...
4   Rules1. Be Consistent2. Be Relevant3. Be Interesting4. Be Yourself
Creating Your BrandGreat Places to Start
Professional                Outfit ProfilePhotoRecent Update                                Profile                          ...
Outfit Profile               Summary / Brand Statement               What makes you unique? Offer?                 Specialti...
LinkedIn Skills
Custom URLCreate a Personal URL- Cleaner- Email Signature- Business Cards                         How To
Personal Business Card                   QR Code
Applications
Books- Industry Related- Personal Interest
Presentations- Industry- Related Topic- Course
Blog- RSS- Recent Postings
Adding to NetworkLinking Up - Groups - Colleagues - Friends - Add Personal Note
Job Searching                                 Email Alerts                           Save Job / Similar Jobs  Connections ...
Follow Companies                   Deluxe Corp
Follow Companies                            Contact Recruiters          In Your Network
Join Groups     Discussions - Members - Jobs
Career Explorer                  Career Explorer
LinkedIn TipsAdditional Advice- Check Account Daily- Status Updates- Contribute to Groups- Be Professional- Informational ...
Spring Cleaning Clean up Trash - Pictures - Wall Posts - Crazy Info - Privacy Settings
SEO Profile  Optimize Info  - School  - Interests  - Work Experience  - Advertisements
Like Career Pages                    Facebook Page
Reach Out                Discover            Opportunities
Create a Blog                Showcase                - Wisdom                - Passion                - Literacy
Join Twitter To Begin - Sign Up - Pick Username - Email
Profile Information                     Fill Out                     - Name                     - Location                 ...
Follow & SocializeTweet- Interests & Knowledge- Find Topics & Hashtags- Event & Industry Chats- Location BasedHashtags#job...
Company Tweets
Deluxe Page
Social TipsFollow...Blogs    - MashableNiche Job Boards    - Brazen Careerist    - Brave New Talent    - Glassdoor
LinksLinkedIn • Skills: http://www.linkedin.com/skills/ • Career Explorer: http://www.linkedin.com/careerexplorerFacebook ...
Social Media and Personal Branding
Social Media and Personal Branding
Social Media and Personal Branding
Social Media and Personal Branding
Social Media and Personal Branding
Social Media and Personal Branding
Social Media and Personal Branding
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Social Media and Personal Branding

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  • Social Media and Personal Branding

    1. 1. Personal BrandingThrough Social MediaDonna Wertalik
    2. 2. BRAND = DNA Brands Propel Business
    3. 3. We are CEO’s of our ownCompany: ME inc. To be in businesstoday our most important job is to be head marketer for the brand called YOU! - Tom Peters
    4. 4. 4 Questions1. What are you PASSIONATE about?2. What KEY WORDS best describe you?3. What MOTIVATES you?4. Why are you UNIQUE?
    5. 5. 4 Rules1. Be Consistent2. Be Relevant3. Be Interesting4. Be Yourself
    6. 6. Creating Your BrandGreat Places to Start
    7. 7. Professional Outfit ProfilePhotoRecent Update Profile CompletenessCurrent Info Promote Your Web Presence
    8. 8. Outfit Profile Summary / Brand Statement What makes you unique? Offer? Specialties & Skills Think ‘key word’ SEO
    9. 9. LinkedIn Skills
    10. 10. Custom URLCreate a Personal URL- Cleaner- Email Signature- Business Cards How To
    11. 11. Personal Business Card QR Code
    12. 12. Applications
    13. 13. Books- Industry Related- Personal Interest
    14. 14. Presentations- Industry- Related Topic- Course
    15. 15. Blog- RSS- Recent Postings
    16. 16. Adding to NetworkLinking Up - Groups - Colleagues - Friends - Add Personal Note
    17. 17. Job Searching Email Alerts Save Job / Similar Jobs Connections to Company Job Search
    18. 18. Follow Companies Deluxe Corp
    19. 19. Follow Companies Contact Recruiters In Your Network
    20. 20. Join Groups Discussions - Members - Jobs
    21. 21. Career Explorer Career Explorer
    22. 22. LinkedIn TipsAdditional Advice- Check Account Daily- Status Updates- Contribute to Groups- Be Professional- Informational Interviews
    23. 23. Spring Cleaning Clean up Trash - Pictures - Wall Posts - Crazy Info - Privacy Settings
    24. 24. SEO Profile Optimize Info - School - Interests - Work Experience - Advertisements
    25. 25. Like Career Pages Facebook Page
    26. 26. Reach Out Discover Opportunities
    27. 27. Create a Blog Showcase - Wisdom - Passion - Literacy
    28. 28. Join Twitter To Begin - Sign Up - Pick Username - Email
    29. 29. Profile Information Fill Out - Name - Location - Web (LinkedIn/Blog URL) - Bio (SEO)
    30. 30. Follow & SocializeTweet- Interests & Knowledge- Find Topics & Hashtags- Event & Industry Chats- Location BasedHashtags#job #mnjobs#interview #careeradvice
    31. 31. Company Tweets
    32. 32. Deluxe Page
    33. 33. Social TipsFollow...Blogs - MashableNiche Job Boards - Brazen Careerist - Brave New Talent - Glassdoor
    34. 34. LinksLinkedIn • Skills: http://www.linkedin.com/skills/ • Career Explorer: http://www.linkedin.com/careerexplorerFacebook • BranchOut: https://apps.facebook.com/branchout/ • BeKnown: https://apps.facebook.com/beknown/Business Cards • Moo: http://us.moo.com/ • Zazzle: http://www.zazzle.com/ • QR Code Generator: http://qrcode.kaywa.com/Portfolios:www.mattwolk.comwww.philliphess.comhttp://www.wix.com/nlavinka/nathanlavinka2http://www.youtube.com/watch?v=7FRwCs99DWg

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