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Social Media Boot Camp 20130315


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The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.

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Social Media Boot Camp 20130315

  1. 1. Social Media Boot Camppresents presented by Brian Bluff, President & Co-Founder Eddie Bluff, Vice President Key Accounts & Co-Founder
  2. 2. About Today…Download This Presentation on SlideShareWe’re here to help… •  Toward the end of day •  Consultations at your convenience
  3. 3. What We Will Cover •  Facebook •  Twitter •  Linkedin •  YouTube •  Blogging
  4. 4. •  1 Billion monthly active users•  3.5 Billion pieces of content shared each day•  Each user shares 415 pieces of content per year•  24% of user base 35-54 years old •  58% women •  42% men•  The biggest growth: 45-54 year-olds
  5. 5. The 3 most important reasons businessesleverage social media are: 1.  Connecting with customers 2.  Visibility 3.  Self-promotion• 80% of businesses today are using Facebook•  47% of users say that Facebook had the greatestimpact on their purchase behavior• 58% of businesses saw a drop in marketing costsby moving to social marketing
  6. 6. The power of sharing...
  7. 7. 3 Cover Photo Benchmarking Shortened url
  8. 8. Facebook ads Promote a post Run a contest
  9. 9. •  Develop a unique voice & relate to your audience•  Have diverse content •  Ask for what you want•  Be consistent•  Benchmark
  10. 10. Twitter Since the beginning of Twitter there has been over 163 billion tweets sent In 2012, an average of 175 million tweets were sent from Twitter everyday in the US The average twitter user spends about 23 minutes a day checking tweets
  11. 11. •  53% of people on Twitterrecommend products in theirtweets•  73% of Americans trustinformation and advice fromTwitter•  31% of US Consumers havesearched a hashtag they saw onTV
  12. 12. 69% of follows on Twitter are suggested by friends79% of US Twitter users are more likely to recommend brandsthey follow 67% of US Twitter users are more likely to buy from brands theyfollowOnly 26% of businesses frequently include calls to action in theirtweets – 49% never include a call to action
  13. 13. Search Twitter for:1.  Brands2.  People3.  Keywords
  14. 14. A great way to connect with people you want toengage with.Don’t just RT. Add value to the conversation.
  15. 15. Hash Tags (#)#joltbolt
  16. 16. Management Tools
  17. 17. Linkedin - Overview •  Over 200 Million members •  Business professionals •  79% are 35+ years old •  Linkedin promotes: •  Business intelligence •  Business development •  Creation of business relationships •  Conversation •  As of 9/30/12 professionals are joining at a rate of 2/second •  50 million new members in 2011vs 6 years to add first 50 million
  18. 18. Personal Profiles
  19. 19. Leverage Your Personal Profiles Establish a personal presence Connect with customers and other businesses Demonstrate your expertise
  20. 20. Company Profile
  21. 21. 5 Tips To Growing Your Business On Linkedin Share content and make updates Create groups and participate in discussions Build key relationships Add Linkedin button to your website Monitor your competitors
  22. 22. •  2nd largest search engine in the world•  Every minute 72 hours of video areuploaded to YouTube•  Reasons marketers use YouTube: •  66% for Content Marketing •  49% for Search Engine Optimization •  69% for Branding •  54% for Social Media engagement •  14% for Customer Service•  More than 20% of global YouTubeviews are on mobile devices
  23. 23. Getting Started
  24. 24. Uploading Video
  25. 25. Annotations
  26. 26. Friends & Subscribers
  27. 27. Engagement
  28. 28. Blogging Yesterday Today Tomorrow ???
  29. 29. Establish Credibility With Social Media Create Accounts (Name Claim) Grow Lead Discussion Networks Become the Participate In Expert Discussion Create Content Distribute Content
  30. 30. Establish Credibility With Social Media Create Accounts (Name Claim) Grow Lead Networks Discussion Become the Participate In Expert Discussion Create Content Distribute Content
  31. 31. Twitter LinkedIn YouTube SM Platforms Published Print Social Media Tech Facebook Maximize Media Paper Opportunities Email Campaign Published Multi-purpose Online Website Media Content Blog Engaging: Post Conference Market Sheet Presentation - fans - markets White Intranet/ - customers Paper eLiterature Press Application Release Note
  32. 32. Blogs = Expert & Support SEO Website Search (blog) Rank Engines Content Distribute Need Social Interaction Prospects Properties Branding
  33. 33. Take-Aways •  Establish a Presence •  Be consistent •  Engage •  Monitor, Track, Benchmark
  34. 34. Questions??Site-Seeker, Inc. © 2013