The document is a proposal from a company for providing public relations services to a client. It includes an overview of the company's capabilities, a proposed customized public relations plan and timeline, pricing details, and next steps to finalize the proposal. The company outlines its experience in strategic communications and outlines a 12-month public relations program to help the client build its brand and public image.

1. Project Proposal – (Proposal_Name)
Client – (Client_Name)
PUBLIC RELATIONS
PROPOSAL TEMPLATE
Delivered On – (Date_Submitted)
Submitted By – (User_Assigned)

2. 2
Thanks you in advance for considering us (company_name). We are delighted to tell you that we have a history of creating and producing public
affairs and outreach campaigns that produce effective results. Our proven work in this field has given us confidence in our ability to reach your
constituents. We take pride for being selected to work for you. The scope of work is outlined in the proposal.
Our strategic process & recommendations will lay down the base for the refreshed approach to the development of the strategic communication
plan. Our public relations will support your brand in creating and maintaining your public image. It will help you to position yourself as a market
leader. You know your product & we know reputation.
Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and excited in working with you to make big things
happen.
Sincerely,
(User_Assigned)
(Company_Name)
Dear (Client_Name),
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COVER LETTER FOR PUBLIC RELATION SERVICES

3. TABLE OF CONTENTS
3
Project Overview
› Project Context
› Project Objectives
01
Our Capabilities
› Services Offered
› Customized Plan
› Timeframe
02
Your Investment
› Your Text Here
› Your Text Here
03
Company Overview
› About Us
› Our Team
04
Next Steps
› Your Text Here
› Your Text Here
07
Statement of Work & Contract
› Your Text Here
› Your Text Here
06
Our Past Experience
› Client Testimonials
› Case Study
05

4. PROJECT OVERVIEW
› Project Context
› Project Objectives
01
4

5. PROJECT CONTEXT OF PUBLIC RELATION SERVICES
5
Our in depth analysis identified that the firm needs to build
confidence among stakeholders as well as customers not only in the
product but also in the brand as well as company. Issues are–
› Customer impressions are unsatisfactory
› Despite 50% of the market share brand recognition is limited
› You are leading but nobody knows it
Current Scenario
› Competitor is giving strong competition by their better service
offerings
› It is time reclaim your position as Go - To - Brand
Competitor Analysis
› You offer best quality and largest variety of products in the market
› Scientifically proven and evidence – based product development
› Excellent response to market demands
Your Strengths
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6. 6
PROJECT
OBJECTIVES OF
PUBLIC RELATION
SERVICES
Enlisted are the Objectives for
(Client_Name)
› Creating buzz and positive brand image and recognition
› Building one positive media story per quarter
› Creating four key brand messages from all communications
› 100% increment in social media engagement with
customers as well as public
› We guarantee to provide minimum of 12 expert comments
in media stories
› Four speaking engagements for Ace CEO
› We promise to provide nomination for at least four industry
awards in next 12 months
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7. OUR CAPABILITIES
› Services Offered
› Customized Plan
› Timeframe
02
7

8. Influencer Outreach
We believe in building fruitful relationship with right people and we know that is important to you.
We initiate the process by researching and identifying influencers and then goals establishment
and plan of action.
We develop set of standards and our professionals will build a influencer strategy –
› Creating influencer personas
› Looking for potential partner that align with brand values
› Quick response to influencer’s needs and requests
› Aiding client in building relationships that is beneficial with influencer
Comprehensive PR strategy
We will manage, conceive and produce your unpaid communications through various media
channels with the intention to build positive image in public. Various means of communications
includes television, radio, print media, social media and blog posts, etc. We will create a customized
campaign that targets your key markets, reaching out to different audiences with different message.
For big picture media campaign we require the following –
› Creating campaign for building better public image
› Designing website and maintenance
› Updating blogs
› Crisis management
SERVICES OFFERED IN PUBLIC RELATIONS
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9. SERVICES OFFERED IN PUBLIC RELATIONS CONTD…
9
We will build a cross – platform strategy across various channels
and our expert professionals will showcase your brand in more
creative ways. Brand awareness will be increased by connecting
with public and business growth.
Social Media PR Campaign
Social Selling
Lead Generating Campaigns
Social Campaigns and Promotions
Content Creation
Social Listening
Client Engagement Efforts
Measuring Your ROI
The Social Media Strategy will include-
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10. CUSTOMIZED PLAN FOR PUBLIC RELATIONS BUILDING
Activities Description Recommendations
Understanding you (client_name) We initiate our process by getting to know you,
discovering who you are and get to know about
your goals
› Need to analyse your corporate personality
and sharing it with your stakeholders
Discovering your audience
› We have analyzed your audience, including
customers, prospects, media, employees,
shareholders, & the general public.
› After building a foundation of facts, we will
discover the perfect tone and communication
mix to engage, reach and persuade your
target market.
› Identify stakeholders & profile creation
› Brainstorming key messages that are going
educate, inform, engage and entertain you
audience
Key messages defining
We now strategize & prepare and test four to six
key messages in collaboration with you team
for you PR strategy for next 12 months
› Generating and testing key messages with
audience members & groups
› Creating mock-ups & samples for various
communication tools and tactics for key
messages
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11. CUSTOMIZED PLAN FOR PUBLIC RELATIONS BUILDING CONTD….
Activities Description Recommendations
Strategies and Tactics
Customized plan creation with specific PR
strategies, tools and tactics
› Building media relations – news releases,
media pitching, generating positive news
coverage
› Editorial calendar
› Crisis management
› Developing social media plan
› Improving stakeholder relations – customers,
general public, employees, media
› Building speaking engagements – reputation
building, trust and credibility
Measuring results
We will figure what has worked out for you so
far so that your investment is paying off
› Monthly reports portraying investment value
› Key performance indicators and metrics
› Performance measuring tools for results
analysis on daily and weekly basis
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12. TIMEFRAME FOR PUBLIC RELATIONS BUILDING ACTIVITIES
Activities Duration (in weeks)
Understanding you (client_name) 1-3
Discovering your audience 3-4
Key messages defining 4-5
Strategies and Tactics 5-7
Measuring results 7-9
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13. 03
YOUR INVESTMENT
› Your Text Here
› Your Text Here
13

14. YOUR INVESTMENT IN PUBLIC RELATIONS SERVICES
Description Months Price
Startup retainer fee $3,000
Services Rendered –
› Influencer Outreach
› Comprehensive PR Strategy
› Social Media PR Campaign
$2,500
$2,500
$2,500
Monthly Invoice $1,500 12 $18,000
Subtotal
Tax Rate, 10%
Total
14

15. COMPANY OVERVIEW
› About Us
› Our Team
04
15

16. ABOUT US FOR
PUBLIC RELATION
SERVICES
16
Our Mission
› Ensure growth of customers by influencing attitudes and behaviors in
complex world by building strong relationships
› Your text here
Core Values
› Bringing out our best for our clients
› Trusted partner
› Stay creative in clients growth
Contact Us
› Your text here
› Your text here
› Ever evolving PR in communications marketing and digital to aid business &
brands of future
› Founded in 1985 as leading global communication marketing firm partnering
with leading businesses and organizations
About Us

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OUR TEAM(1/2)
17
Katherine Reynolds
CEO
Morgan Ryan
Media Relations
Marquis Salazar
Social Media Analytics
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18. Aniyah Peters
Media Relations
› Write key credentials and major highlights of the team member”
› Text here
› Text here
› Text here
› Text here
› Text here
Dexter Murphy
CEO
› Write key credentials and major highlights of the team member”
› Text here
› Text here
› Text here
› Text here
› Text here
OUR TEAM (2/2)
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19. OUR PAST EXPERIENCE
› Client Testimonials
› Case Study
05
19

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your audience's attention.
Lewis Spencer
Designation
Company Name
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your audience's attention.
Rowan Hooper
Designation
Company Name
CLIENT TESTIMONIALS (1/2)
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21. Dexter Turner
Company Name This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Ben Watts
Company Name This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Isabella Owen
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capture your audience's attention.
CLIENT TESTIMONIALS (2/2)
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22. The beauty product was targeting women and were focusing to feature only real women so that the future generation able to
develop positive relation with their appearance and wanted to bring out this change in the industry.
Impact
Positive conversion
rate – 88%
Increased brand
favourability especially
among millennial women
Our firm
(Company_Name)
brought out various ways
through which it can
cater real beauty
Collaborating with real
women to share their
personal stories
Campaign was launched
women were asked to
share their personal
story in order to define
new horizons of beauty
The crew of all women
was assembled to
portray women’s
perspective in better way
Social influencers, loyal
fans were engaged to
carry conversation
forefront
TV commercial and
short films were made
Beauty Product XYZ
22
CASE STUDY FOR PUBLIC RELATION SERVICES
Earned media impressions
- +12.2 million with more
than +5 million views

23. 06
STATEMENT OF
WORK & CONTRACT
› Your Text Here
› Your Text Here
23

24. Contract
› 3 week opportunity to review our week and provide feedback
› We will meet once a month for consultation regarding analytical review and
recommendations
› Not liable to the firm and third party for damages
› We will develop a content strategy for blog post
› Monitor your website performance
› We do not provide hosting
› Your text here
› Your text here
Services Rendered
› Agree to put our best efforts in return we expect your cooperation in providing needed
information regarding to website
Mutual Cooperation
STATEMENT OF WORK & CONTRACT FOR PUBLIC RELATION
SERVICES
24
Date: {Date_Submitted}
Between "us", {Company_Name}, and "you", {Client_Name}
You {Client_Name}, located at {client_address} are hiring {Company_Name} located at (address) to perform public relations services for the
estimated total cost of $XXXX as outlined.
Statement of Work

25. Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs & expenses
› Your text here
› Your text here
Terms of Payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% will be billed at end of first month
› We will provide you with necessary documents like purchase order number and invoice
regarding information
› Your text here
Confidentiality
› All efforts to preserve confidentiality of information
› Your text here
› Your text here
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing
› Your text here
› Your text here
CONTRACT FOR PUBLIC RELATION SERVICES CONTD…
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26. 07
NEXT STEPS
› Your Text Here
› Your Text Here
26

27. {User _ Assigned}, { User _ Title}
Signature
Proposal Lead
{Client _ Contact _ First}, {Client _ Contact _ Last} {Client _ Name}
Signature
Default Contact
It is requested to read the contract to get the understanding of the details involved in working
with us. Everything should be fair, transparent and easily understandable at the beginning in
order to lay a solid foundation for better work relationship.
We firmly believe in clarifying things and sorting out the issues in order to find the
most suitable way to work together
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
› Feel free to contact
› Your Text Here
› Your Text Here
NEXT STEPS FOR PUBLIC RELATION SERVICES
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28. 28
CONTACT US
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com

29. 29
Additional
Slides

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OUR MISSION
Vision
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Mission
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Goals
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31. ROADMAP FOR PROCESS FLOW
31
02
01
03
04
05
06
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32. 30 60 90 DAYS PLAN
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30 60
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90
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33. 33
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Name Here - Text Here
Name Here Text Here -
Name Here - Text Here
Name Here - -
Name Here - Text Here
WEEKLY TIMELINE WITH TASK NAME
Text Here
Text Here
Text Here
Text Here
Text Here

34. ABOUT US
34
Preferred By Many
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Values Client
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