The document compares social media advertising to general advertising platforms. It discusses marketing campaigns that can be used, including social media, online advertising, print ads, direct mail, referrals, and trade fairs. It also discusses metrics like marketing reach by channel, key social media statistics, and the costs of social media advertising versus other platforms.

1. Social Media Advertisement
VS
General Advertisement Platforms
Your Company Name

2. Social Media Management Outline
2
Social Media Management Process
Marketing Campaigns
Marketing Reach by Channels
Social Media Campaign Details
Customer Acquisition Campaigns
Social Media Roadmap
Social Media Management Steps
Research & Writing
Social Media Key Statistics
Choosing the Right Social Media Platform
Report & Refine
Publish Content
Social Broadcast
Engage & Refer
Social Media Implementation Strategy
Social Media Advertising Cost
Social Media Advertising Comparison
vs. Other Advertising Platforms

3. Marketing Campaigns
3
These are various
mediums undertaken
for a marketing
campaign, you can
choose any basis
your requirements
Social Media
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audience's attention.
Online Advertising
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to your needs and capture your
audience's attention.
Print Ads
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to your needs and capture your
audience's attention.
Direct Mail
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to your needs and capture your
audience's attention.
Referrals
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to your needs and capture your
audience's attention.
Trade Fairs
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to your needs and capture your
audience's attention.
Tele Marketing
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audience's attention

4. Customer Acquisition Campaigns
4
Target Audience
Online Marketing
Offline Marketing
Social Media SEO Blogs
Email PPC Affiliates
Print Ad Radio
Events Sponsorships

5. Marketing Reach by Channels
5
25%
30%
21%
6%
8%
10%
Trade Fairs
Referrals
Print Ad
Emails
Online Media
Tele Marketing
Last Year's Acquisition SourcesTop Performing Channels
Online Media
Emails
Printing Ads
Non-Scalable Channels
Referrals
Trade Fairs
Tele Marketing
We have mentioned
the best and worst
channels for marketing
reach, you can edit the
data as per your
requirements
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6. Social Media Key Statistics
6
Key Findings
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543
738
608
920
432
0
100
200
300
400
500
600
700
800
900
1,000
Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
(InMillions)
YEARS

7. • Google likes
showing G+
content in its
search results
• Easy to setup
use and
control from a
variety of
devices
• Enables
sharing of
knowledge and
expertise
• One of the
fastest growing
social network
• As users are
encouraged to
discover
content for
themselves,
there’s not so
much
emphasis on
actively
engaging your
audience
• Remains the
world’s 2nd
most popular
search engine
after google
• Easy to setup
and use
• 280 character
limit keeps
messages to
the point
• Privacy issues
• Lack of market
share
• The B2B focus
means the
audience is
limited
• Lack of market
share
• Links don’t
work in
captions
• Lack of market
share
• Very similar to
facebook
• Lack of market
share
• You need to
ensure your
imagery is well
chosen,
optimized and
that the design
is sharp
• Quality and
editing need to
be top notch,
the results can
be
embarrassing
if done badly
• Volume of
messages can
lead to
information
overload/ loss
of message
Social Media Campaign Details
7
Likes
Dislikes
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8. Social Media Roadmap
8
• New Traffic
• Acquisition
• Lead Nurture
• Conversion
• Increase Product
Visibility
2019 Jan Feb Mar Apr May June
Content
Paid/ Organic Search
Email Marketing
Social Media
SEM February Audit
March 1, 2018
Marketing Review
May 20, 2018
Drip Campaign Overview
April 2, 2018
Analytics Implementation Competitive Analysis Keyword Research
On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6
Home Page Redesign
In Trial Drip Campaign A/B Message Testing
Outboarding Optimization
Conversion Initiative #4
Competitive Analysis Keyword Research
White Paper Development Webinars Content Creation Initiative #6
Home Page Redesign
Newsletter Sign Up Plugin Video w/Load CaptureBlog Posts Development
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements

9. Social Media Management Process Template 1
9
Create Social
Media Channel
Research the
Target Audience
Create Compelling
Content
Engage in Social
Media Discussions
Evaluate and
Analyze Results
Distribute Text, Audio
and Video Content on
Social Media
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10. Social Media Management Process Template 2
10
DiscoveryLearn about your business to
understand your goals
marketing efforts and why
people love your business
StrategyDevelop a strategy for your
social media marketing to link
social media to your business
goals and objectives
ImplementLaunch your social networks
with a launch marketing plan to
drive fans, followers and likes
MeasureCreate monthly social media
reports to keep you up-to-date
on how your social media
marketing is performing
Create custom social media
assets for your business
including visual assets,
business information and other
customized profile elements
Develop

11. Social Media Management Steps
11
Social Media Management
• Your Text Here
• Your Text Here
Research and Writing
• Your Text Here
• Your Text Here
Publish Content
• Your Text Here
• Your Text Here
Engage and Refer
• Your Text Here
• Your Text Here
Report and Refine
• Your Text Here
• Your Text Here
Social Broadcast

12. Research & Writing
12
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Identify the Top
Information Sources
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and capture your audience's attention.
Collect the Data
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and capture your audience's attention.
Creative &
Contributing Writing
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and capture your audience's attention.
Eliminate
Unnecessary Data
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Add Visual Elements

13. Publish Content
13
Convert your data to all
possible content pieces without
creating duplicate content
Publish all
the Content

14. Social Broadcast
14
Use social media to Broadcast &
populate your content
Be Descriptive & Inviting
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needs and capture your audience's attention.
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needs and capture your audience's attention.
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needs and capture your audience's attention.

15. Engage & Refer
15
This will also help you
push your post up
Open discussion to
increase interest of others
Comment back, answer
questions and thank connections
for their participation

16. Report & Refine Template 1
16
36%
64%
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18-Feb,
63395
0
25000
50000
75000
100000
17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr
Engagements
Engagements CPC Spends
CPC
£0.12
Likes
3,398
Engagements
52.7K
CPE
£0.12
Spend
£6,176
Mom Engagements Topline Stats
Engagement Split

17. Report & Refine Template 2
17
Engagement
What has changed in how your users interact with your content?
Pages Per User
Per Visit
6.62%
Time on
Site Per Visit
18%
Social
How are users having your content this week vs last week?
+44.04%
Twitter TrafficFacebook Traffic
+24.98%
SEO
-13.21%
Organic Search
results have dropped
Bounce Rate
6.09%
Single Pageview visits
have dropped
Social Traffic
Previous Week Last Week This Week
1,96,493 247,514 203,506
-17.62%
-13.69%
Other Traffic
Social Traffic
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18. Choosing the Right Social Media Platform
18
Who is your audience? How can you reach them? What are your goals?
Choosing the right social media platform for your business
Demographics
• 1.3 + Billion
Users
• Age 25-54
• 60 % Female
• 600 Million
Users
• Age 18-29
• 70 Million
Users
• Age 18-35
• 80% female
• 1 Billion Users
• All Ages
• 600 Million
Users
• Age 30-49
• 200 Million
Users
• Age 18-29
• 200 Million
Users
• Age 23-34
• 67% Male
Purpose
Building
Relationships
• News &
Articles
• Conversation
“Scrapbooking” Search “How To” • News &
Articles
• Conversation
• Building
Relationships
• Conversation
News & Articles
Best For
Building Brand
Loyalty
Public Relations • Lead
Generation
• Clothing
• Art & Food
Businesses
• Brand
Awareness
• Service
Industry
• Business
Development
• B2B
Businesses
• Last
Generation
• Retail
• Art
• Food
• Entertainment
• Beauty
Businesses
• SEO
• Tech/Design
Businesses
Downside
Limited Reach 140 Characters or
Less
• Images only
• Very Specific
Demographic
Resource
Intensive
Limited
Interactions
Images Only Not as Widely
Used

19. Social Media Implementation Strategy
19
What Differentiates you?
• What's your elevator pitch?
• Gather best testimonials
• What makes you unique?
• Craft a compelling story?
How will you Execute?
• What do you need to learn?
• What tools are necessary?
• Who is responsible?
• How will you measure?
Who is your Customer?
• What age bracket?
• Gender?
• Location?
• College degree?
Where is your Audience?
• Are they online?
• Where do they shop?
• Belong to associations?
• Publications they read?
What are your Goals?
• Establish your brand?
• Increase visibility?
• Generate traffic to website
• Grow sales & revenue
When will you communicate?
• What social networks?
• How often will you post?
• Will you blog?
• Will you use visuals/video?
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20. 20
Campaign
Delivery Results Reach Cost Amount Spent
LYFE 30 Second Videos
Facebook
Inactive
84,693
Link Clicks
1,563,405
$0.17
Per Link Click
$14,559.26
Business Story
Video Views
Inactive
66,671
3 second Video..
88,638
$0.01
Per 3 Second…
$550.65
Instagram
Website Clicks
Inactive
56,799
Link Clicks
960,192
$0.19
Per Link Click
$11,060.97
MPF
Video Views
Inactive
51,053
3 second Video..
91,447
$0.01
Per 3 Second…
$461.86
Canvas
Web Clicks
Inactive
50,846
Link Clicks
844,217
$0.19
Per Link Click
$9,852.92
Results
from159 Campaigns
-
People
3,547,899
-
Total Spent
$36,485.66
Social Media Advertising Cost

21. Social Media Advertising Comparison vs. Other Advertising Platforms
21
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Enlisting Influencers
Enlisting Advocates
Encouraging Customer-Created Content
Creating/Managing Shareable Content
Creating/Managing "Brand Communities'
Monitoring Offline WOM
Having WOM/Social Ad Objective
Engaging Bloggers
Managing Customer Referrals
Managing Customer Reviews
Using Agent for Sampling
Creating Visual Content
Monitoring Online Social
Responding to Online Social
Building/Managing Pages/Profiles
Organizing Parties or Events
Very Satisfied Somewhat Satisfied
We have listed some
key Statistics
indicating satisfaction
level through WOM
and other social
medias
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22. Let’s Have a Break, We'll Come
Back After 15 Minutes
Coffee Break

23. Additional
Slides

24. Our Mission
24
Vision
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Mission
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Values
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25. Our Team
25
Julie Max
Financial Manager
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audience's attention.
John Hill
Marketing Manager
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audience's attention.
Lilly William
Marketing Manager
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audience's attention.

26. Financial
26
300+
Minimum
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400+
Medium
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5000+
Maximum
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27. About Us
27
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Target Audiences
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Valued Clients
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Preferred by Many

28. Magnifying Glass
28
01
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02
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03
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04
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29. Doughnut Chart
29
20%
15%
25%
13%
27%
03
Product
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changes automatically based on data. Just
left click on it and select “Edit Data”.
01
Product
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changes automatically based on data.
Just left click on it and select “Edit Data”.
02
Product
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changes automatically based on data.
Just left click on it and select “Edit Data”.
05
Product
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changes automatically based on data.
Just left click on it and select “Edit Data”.
04
Product
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changes automatically based on data. Just
left click on it and select “Edit Data”.

30. Clustered Bar
30
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35
45
40
50
60
10
30
25
40
75
0 10 20 30 40 50 60 70 80 90 100
2014
2015
2016
2017
2018
01
Product
02
Product

31. Line Chart
31
5
25
15
4
35
15
20
7
50
0
10
20
30
40
50
60
0 5 10 15 20 25 30 35 40 45 50
DollarinMillions
Sales in Percentage
01
Product
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32. Thank You
Address
# street number, city, state
Address
# street number, city, state
Email Address
emailaddress123@gamail.com