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1. Social Media
Content
Publishing
Your Company Name

2. Outline
Marketing Campaigns
Customer Acquisition Campaigns
Marketing Reach by Channels
Social Media Key Statistics
Social Media Campaign Details
Social Media Roadmap
Social Media Management Steps
Research & Writing
Social Broadcast
Report & Refine
Choosing the Right Social Media Platform
Social Media Implementation Strategy
Social Media Advertising CostPublish Content
Social Media Management Process
Engage & Refer
Social Media Advertising Comparison
vs. Other Advertising Platforms
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2

3. 3
Marketing
Campaigns
Print Ads
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your audience's attention.
Online Advertising
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your audience's attention.
Trade Fairs
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your audience's attention.
Tele Marketing
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your audience's attention.
Social Media
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your audience's attention.
Referrals
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your audience's attention.
Direct Mail
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your audience's attention.
These are various
mediums undertaken
for a marketing
campaign, you can
choose any basis
your requirements

4. Customer Acquisition
Campaigns
Target Audience
Online
Marketing
Social Media SEO Blogs Email PPC Affiliates
Offline
Marketing
Events Print Ad Sponsorships Radio
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4

5. 5
Marketing Reach By Channels
Last Year's Acquisition Sources
Top Performing Channels
EmailsPrint AdsOnline Media
Non-Scalable Channels
Trade Fairs ReferralsTele Marketing
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We have mentioned
the best and worst
channels for marketing
reach, you can edit the
data as per your
requirements
Trade Fairs
Referrals
Print Ads
Tele Marketing
Online Media
25%
30%
21%
6%
8%
10%
Emails

6. Social Media Key Statistics
543
738
608
920
432
0
100
200
300
400
500
600
700
800
900
1000
Factor 1 Factor 2 Factor 3 Factor 4 Factor 5
InMillions
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audience's attention.
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audience's attention.
Key Findings
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6

7. Social Media Campaign Details
Likes
› Google likes
showing G+
content in its
search results
› Easy to setup
use and control
from a variety of
devices
› Enables sharing
of knowledge and
expertise
› One of the fastest
growing social
network
› As users are
encouraged to
discover content
for themselves,
there’s not so
much emphasis
on actively
engaging your
audience
› Remains the
world’s 2nd most
popular search
engine after
Google
› Easy to setup
and use
› 280 character
limit keeps
messages to the
point
Dislikes
› Privacy issues
› Lack of Market
share
› The B2B focus
means the
audience is
limited
› Lack of Market
share
› Links don’t work
in captions
› Lack of Market
share
› Very similar to
Facebook
› Lack of Market
share
› You need to
ensure your
imagery is well
chosen,
optimized and
that the design is
sharp
› Quality and
Editing need to
be top notch, the
results can be
embarrassing if
done badly
› Volume of
messages can
lead to
information
overload/ loss of
message
7
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8. Social Media Roadmap
8
Jan2019 Feb Mar Apr May June
Content
Email Marketing
Social Media
Paid/ Organic Search
Marketing Review
May 20, 2018
SEM February Audit
March 1, 2018
Drip Campaign
Overview April 2, 2018
White Paper Development Webinars Content Creation Initiative #6
Newsletter Sign Up Plugin Blog Posts Development Video w/Load Capture
Home Page Redesign
On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Analytics Implementation Keyword ResearchCompetitive Analysis
Influencer Outreach Program Social Media Initiative #4
Outboarding Optimization
In Trial Drip Campaign Conversion Initiative #4A/B Message Testing
New Traffic
Acquisition
Lead Nurture
Conversion
Increase Products
Visibility
Lifecycle Goal
This slide shows how
efficient each medium
of marketing has been
in the last few months,
you can edit it as per
your requirements
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9. 9
Social Media
Management
Process Template 1
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Research the Target Audience
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capture your audience's attention.
Create Social Media Channel
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capture your audience's attention.
Create Compelling Content
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capture your audience's attention.
Distribute Text, Audio and Video Content
on Social Media
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capture your audience's attention.
Engage in Social Media Discussions
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capture your audience's attention.
Evaluate and Analyze Results
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10. 10
Social Media Management
Process Template 2
Discovery
Learn about your business
to understand your goals
marketing efforts and why
people love your business
Develop
Create custom social media
assets for your business including
visual assets, business
information and other customized
profile elements
Implement
Launch your social
networks with a launch
marketing plan to drive
fans, followers and likes
Measure
Create monthly social media
reports to keep you up-to-
date on how your social
media marketing is
performing
Strategy
Develop a strategy for your
social media marketing to
link social media to your
business goals and
objectives

11. Social Media Management Steps
11
Social Media Management
1. Research and Writing
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3. Social Broadcast
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5. Report and Refine
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4. Engage and Refer
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2. Publish Content
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12. Research & Writing
12
Identify the Top Information Sources
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Collect the Data
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Creative & Contributing Writing
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Eliminate Unnecessary Data
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Add Visual Elements
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13. Publish Content
13
Convert your data to all
possible content pieces without
creating duplicate content
Publish all the content
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14. Social Broadcast
14
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and capture your audience's attention.
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and capture your audience's attention.
Be descriptive & inviting
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Use social media to Broadcast & populate your content
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15. 15
Engage & Refer
Open Discussion to Increase
Interest of others
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it to your needs and capture your
audience's attention.
This will also help you push your
post up
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audience's attention.
Comment back, answer questions
and thank connections for their
participation
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audience's attention.

16. Report & Refine Template 1
16
18-Feb,
63395
0
25000
50000
75000
100000
17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr
Engagements
Engagements CPC Spends
MoM Engagements Engagement Split
36% 64%
Topline Stats
Likes
3,398 52.7K
Engagements CPE
£0.12£0.12
CPCSpend
£6,176
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17. Report & Refine Template 2
17
Engagement
What has changed in how your users interact
with your content?
Pages Per
User Per Visit
+6.62%
Time on
Site Per Visit
+18%
Organic Search
results have dropped
-13.21%
SEO
Bounce Rate
Single Pageview
visits have dropped
6.09%
Social
How are users having your content this
week vs last week?
Previous Week Last Week This Week
1,96,493 247,514 203,506
Social Traffic
-17.62%
Social Traffic
-13.69%
Other Traffic
Facebook traffic
+24.98% +44.04%
Twitter traffic
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18. Choosing the Right Social Media Platform
18
Demographics
› 1.3 + Billion
Users
› Age 25-54
› 60 % Female
› 600 Million Users
› Age 18-29
› 70 Million Users
› Age 18-35
› 80% female
› 1 Billion Users
› All Ages
› 600 Million Users
› Age 30-49
› 200 Million Users
› Age 18-29
› 200 Million Users
› Age 23-34
› 67% Male
Purpose
Building
Relationships
› News & Articles
› Conversation
› “Scrapbooking” › Search “How To” › News & Articles
› Conversation
› Building
Relationships
› Conversation
› News & Articles
Best For
Building Brand
Loyalty
Public Relations › Lead Generation
› Clothing
› Art & Food
Businesses
› Brand Awareness
› Service Industry
› Business
Development
› B2B Businesses
› Last Generation
› Retail
› Art
› Food
› Entertainment
› Beauty
Businesses
› SEO
› Tech/Design
Businesses
Downside
Limited Reach 140 Characters or
Less
› Images only
› Very Specific
Demographic
Resource Intensive Limited Interactions Images Only Not as Widely Used
Who is your audience? How can you reach them? What are your goals?
Choosing the right social media platform for your business
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19. Social Media Implementation Strategy
19
What Differentiates you?
› What's your elevator pitch?
› Gather best testimonials
› What makes you unique?
› Craft a compelling story?
How will you Execute?
› What do you need to learn?
› What tools are necessary?
› Who is responsible?
› How will you measure?
Who is your Customer?
› What age bracket?
› Gender?
› Location?
› College degree?
Where is your Audience?
› Are they online?
› Where do they shop?
› Belong to associations?
› Publications they read?
What are your Goals?
› Establish your brand?
› Increase visibility?
› Generate traffic to website
› Grow sales & revenue
When will you communicate?
› What social networks?
› How often will you post?
› Will you blog?
› Will you use visuals/video?
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20. Social Media Advertising Cost
20
Campaign Delivery Results Reach Cost Amount Spent
LYFE 30 Second Videos
Facebook
Inactive
84,693
Link Clicks
1,563,405
$0.17
Per Link Click
$14,559.26
Business Story
Video Views
Inactive
66,671
3 second Video..
88,638
$0.01
Per 3 Second…
$550.65
Instagram
Website Clicks
Inactive
56,799
Link Clicks
960,192
$0.19
Per Link Click
$11,060.97
MPF
Video Views
Inactive
51,053
3 second Video..
91,447
$0.01
Per 3 Second…
$461.86
Canvas
Web Clicks
Inactive
50,846
Link Clicks
844,217
$0.19
Per Link Click
$9,852.92
Results
From159 Campaigns
-
People
3,547,899
-
Total Spent
$36,485.66

21. Social Media Advertising Comparison vs. other Advertising Platforms
21
We have listed some
key Statistics
indicating satisfaction
level through WOM
and other social
medias
25%
28%
24%
28%
32%
24%
31%
20%
30%
32%
32%
35%
31%
30%
34%
39%
47%
49%
54%
51%
47%
56%
50%
64%
54%
54%
54%
51%
56%
57%
54%
53%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Enlisting Influencers
Enlisting Advocates
Encouraging Customer-Created Content
Creating/Managing Shareable Content
Creating/Managing "Brand Communities'
Monitoring Offline WOM
Having WOM/Social Ad Objective
Engaging Bloggers
Managing Customer Referrals
Managing Customer Reviews
Using Agent for Sampling
Creating Visual Content
Monitoring Online Social
Responding to Online Social
Building/Managing pages/Profiles
Organizing Parties or Events
Very Satisfied Somewhat Satisfied

22. 22
Coffee Break
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We’ll Come Back After
15 Minutes

23. 23
Additional
Slides

24. 24
Our Mission
Vision
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Mission
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Goal
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25. 25
Meet Our
Awesome Team
Name Here
Designation
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audience's attention.
Name Here
Designation
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26. 26
About Us
Target Audiences
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Preferred by Many
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Values Client
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27. Quotes
Anyone who has
never made a
mistake has never
tried anything
new.
- Albert Einstein
27

28. Dashboard
28
60%
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75%
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attention.
90%
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29. 0
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FY01 FY02 FY03 FY04
InPercentage
Stacked Area – Clustered Column
29
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Product 01
Product 02
Product 03

30. 30
Donut Pie Chart
50%
30%
20%
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click on it and select “Edit Data”.
Product 01
Product 02
Product 03

31. Combo Chart
31
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$20
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FYO1 FYO2 FYO3 FYO4 FYO5 FYO6 FYO7 FYO8
SalesinPercentage
InPrice
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Product 01
Product 02
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32. 32
Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gamail.com