From the first Social Media Lunch and Learn of a three part series, this presentation covers 5 of the major players in social media today, statistics, and practical uses for each.
Author: Shane Rhyne
This document outlines a proposal for a new viral content aggregation platform called Litbloc. It identifies problems with existing aggregators like a lack of social features and visual content. Litbloc will solve this by manually curating trending topics across 100 media sources and identifying viral videos, images and articles. It will incorporate user interactions like comments and allow sharing content socially. The target market is 18-35 year olds who want easily browsable, visual content in areas like news, sports and entertainment. Revenue options include partnering with brands for commissions on sales from traffic from the site.
Social networks are replacing traditional media as the new way for businesses to communicate and market to consumers, who are increasingly using social networks. Social networks allow businesses to segment audiences, develop dialogue with target customers through two-way communication, and conduct real-time statistical measurement of engagement and feedback. Marketers can use social networks to expose their company, create partnerships, conduct research, reduce costs, improve customer relationships and search engine rankings.
This document discusses integrating social media and sales. It begins with defining social media and how consumers use it for communication, relationships and sharing content. It then discusses assessing needs, defining objectives like awareness and conversion, and developing a strategy. Examples of objectives for integration into sales include lead generation and after sales support. The document outlines what is required for success and provides case studies of companies that successfully utilized social media, such as H&R Block's comprehensive social media blitz and a winery's blogging strategy that increased sales. It concludes with developing an effective social media strategy by understanding customer interactions and defining clear goals.
1) The document presents an overview of social media marketing by Digital Variant, a social media marketing firm.
2) It defines social media and discusses major platforms like Facebook and Twitter, highlighting their growth.
3) Examples are provided of successful social media marketing campaigns using custom applications, brand pages, video, and widgets.
Case study: Social Marketing for an automobile majorJadeMagnet
This case study describes social media marketing support provided to one of the largest automobile companies for their Qatar operations. The support included setting up social networks, creating and broadcasting content, responding to comments and user generated content, building apps to engage customers, and providing weekly reports. A survey found that 47% of contacted users preferred social networks as their mode of communication with the brand, and more than 1,100 consumers responded through social networks.
IAB Forum Milano 2010 / Sylvain Querné / Social Media EcosystemSylvain Querne
The document discusses digital marketing strategies and social media. It begins by explaining how the context for marketing has changed and conversations are now more important than one-way communication from brands to customers. It then outlines a "digital media trinity" model of owned, bought, and earned media and how an effective strategy uses all three in a cyclical approach to have a constant impact. The rest of the document discusses a case study of how Nokia Italy implemented this model successfully on social media platforms like Facebook to start conversations, drive traffic to their own sites, and generate sales.
This document discusses user-generated content (UGC) and how marketers can leverage it. UGC refers to any material created by non-professionals and uploaded to the internet, such as reviews, videos, blogs, and social media posts. As UGC grows in volume and importance, marketers are looking for ways to influence and use it. Marketers can encourage UGC by making reviews easy to leave on their website and taking control of their online reputation. They can also solicit reviews from top customers and encourage social discussion. The example of the University of Oregon athletic department's "Quack Cave" shows how monitoring and sharing fan UGC during games helps engage fans.
This document presents an overview of digital marketing and internet marketing. It discusses various types of digital marketing including search engine optimization, search engine marketing, social media marketing, web banners, mobile advertising, and email advertising. It provides examples and brief definitions for each type. The document also includes an agenda for general discussion topics and leaves time at the end for questions and answers.
This document outlines a proposal for a new viral content aggregation platform called Litbloc. It identifies problems with existing aggregators like a lack of social features and visual content. Litbloc will solve this by manually curating trending topics across 100 media sources and identifying viral videos, images and articles. It will incorporate user interactions like comments and allow sharing content socially. The target market is 18-35 year olds who want easily browsable, visual content in areas like news, sports and entertainment. Revenue options include partnering with brands for commissions on sales from traffic from the site.
Social networks are replacing traditional media as the new way for businesses to communicate and market to consumers, who are increasingly using social networks. Social networks allow businesses to segment audiences, develop dialogue with target customers through two-way communication, and conduct real-time statistical measurement of engagement and feedback. Marketers can use social networks to expose their company, create partnerships, conduct research, reduce costs, improve customer relationships and search engine rankings.
This document discusses integrating social media and sales. It begins with defining social media and how consumers use it for communication, relationships and sharing content. It then discusses assessing needs, defining objectives like awareness and conversion, and developing a strategy. Examples of objectives for integration into sales include lead generation and after sales support. The document outlines what is required for success and provides case studies of companies that successfully utilized social media, such as H&R Block's comprehensive social media blitz and a winery's blogging strategy that increased sales. It concludes with developing an effective social media strategy by understanding customer interactions and defining clear goals.
1) The document presents an overview of social media marketing by Digital Variant, a social media marketing firm.
2) It defines social media and discusses major platforms like Facebook and Twitter, highlighting their growth.
3) Examples are provided of successful social media marketing campaigns using custom applications, brand pages, video, and widgets.
Case study: Social Marketing for an automobile majorJadeMagnet
This case study describes social media marketing support provided to one of the largest automobile companies for their Qatar operations. The support included setting up social networks, creating and broadcasting content, responding to comments and user generated content, building apps to engage customers, and providing weekly reports. A survey found that 47% of contacted users preferred social networks as their mode of communication with the brand, and more than 1,100 consumers responded through social networks.
IAB Forum Milano 2010 / Sylvain Querné / Social Media EcosystemSylvain Querne
The document discusses digital marketing strategies and social media. It begins by explaining how the context for marketing has changed and conversations are now more important than one-way communication from brands to customers. It then outlines a "digital media trinity" model of owned, bought, and earned media and how an effective strategy uses all three in a cyclical approach to have a constant impact. The rest of the document discusses a case study of how Nokia Italy implemented this model successfully on social media platforms like Facebook to start conversations, drive traffic to their own sites, and generate sales.
This document discusses user-generated content (UGC) and how marketers can leverage it. UGC refers to any material created by non-professionals and uploaded to the internet, such as reviews, videos, blogs, and social media posts. As UGC grows in volume and importance, marketers are looking for ways to influence and use it. Marketers can encourage UGC by making reviews easy to leave on their website and taking control of their online reputation. They can also solicit reviews from top customers and encourage social discussion. The example of the University of Oregon athletic department's "Quack Cave" shows how monitoring and sharing fan UGC during games helps engage fans.
This document presents an overview of digital marketing and internet marketing. It discusses various types of digital marketing including search engine optimization, search engine marketing, social media marketing, web banners, mobile advertising, and email advertising. It provides examples and brief definitions for each type. The document also includes an agenda for general discussion topics and leaves time at the end for questions and answers.
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
ADV 420 - Final Powerpoint -- Digital Marketing StrategyTyler Horne
The document outlines a digital marketing strategy for DIRECTV to grow its customer base of 37 million by targeting college students aged 18-25 through social media. It allocates $50 million to create social media campaigns, half on Facebook, and the rest split between YouTube, Twitter, and Instagram. The strategy aims to piggyback an existing college student promotion by offering free DIRECTV service on campuses to build loyalty among millennial customers.
This document discusses user generated messages and their importance for marketing. It provides examples of user generated content like social media posts, reviews, and videos. Statistics are presented showing the prevalence of social media and how consumers increasingly trust peer recommendations over traditional advertising. The significance of user generated content for building trust and engaging customers is explained. Lastly, it discusses how companies can develop consumer generated marketing strategies to cultivate relationships and gain greater exposure through authentic customer messaging.
Enterprise 2.0 and The Enterprise YouTubeMediaPlatform
Enterprise 2.0 aims to help employees, customers, and suppliers collaborate and share information using web 2.0 technologies like social software platforms. Enterprise social networks can improve company performance by exposing experts, creating strong connections, and significantly improving communication. Video is also becoming increasingly important, with many employees using consumer video platforms like YouTube for work purposes. This ungoverned usage presents security and bandwidth risks. Enterprise video platforms provide governance, security, and scalability to streamline internal video sharing and collaboration while reducing these risks.
Technology has significantly impacted public relations tactics and techniques. It has required PR practitioners to integrate digital communications like social media platforms into their practices, as traditional print methods are becoming obsolete. Technology allows PR practitioners to reach mass audiences and maintain brand awareness on social media. However, practitioners must consider how effectively technology can be utilized to send targeted messages to audiences and ensure a return on investment. Social media platforms provide opportunities for PR practitioners to collect client information and communicate with current and potential clients.
Digital public relations serves the same function as traditional PR but is more powerful, faster, wider, cheaper, and interactive. It has become essential due to the explosion of internet usage and social media, where anyone can participate and share information globally virtually for free. An effective digital PR strategy utilizes tools like RSS feeds, online communities, social media, viral marketing, blogs, forums, and websites to build relationships and engage with all stakeholders in a company's ecosystem.
The Home Depot partnered with Briabe Mobile for the fourth year to drive engagement for its "Retool Your School" grant program using mobile and social media. Briabe's solution was Catalyst, a mobile-first engagement hub to unify content, social conversations, and media strategies. Through influencer targeting, an ambassador program, and dedicated social management, the campaign achieved 201 million earned impressions, a 2,300% increase in amplification over previous years.
Social Media Marketting : twitter , youtube , linkedin , facebookDixon Dominic Palett
The document discusses four main sectors of social media: publishing, sharing, discussing, and networking. It provides examples of social media channels for each sector. The publishing sector includes channels like blogs, YouTube, Flickr and Instagram that allow users to publish content. The sharing sector focuses on channels like Tumblr and Spotify that enable sharing content. Discussion-based channels mentioned include Quora and messaging apps. Finally, the networking sector covers professional networks like LinkedIn and personal networks.
The document provides guidance on developing a social media plan and methodology. It defines social media and discusses how it has evolved marketing from one-way broadcasts to two-way conversations. The benefits of social media include increasing awareness, enhancing credibility, and building relationships. It then outlines a 10 step methodology for developing a social media plan, including defining objectives, audiences, resources, content initiatives, and channels. It stresses the importance of monitoring performance and maintaining social media efforts over the long run.
SoMazi - Property industry educational package - Part 1SoMazi
How businesses in the property industry can benefit from social media? Learn more with SoMazi's social media educational package for the property industry. In this first part (of three) you can understand why you simply cannot miss the social media boat.
The document discusses using social media and broadcast media to acquire customers. It notes that social media allows for a low-risk advertising model through new technologies and business models. While growth in social media users and advertisers has occurred, directly advertising on social media faces challenges like unwillingness to transact and intruding on personal space. The document suggests a more subtle and engaging approach through brand personality and values rather than just visuals. It proposes combining traditional affiliate marketing techniques with new formats like video and integrating them into social media platforms like Facebook.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
Case Study: "Using Dynamic Video to Drive Shell's Eco-Marathon"iMedia Connection
The document discusses a content marketing campaign by Shell to promote its Eco-marathon program. The campaign leveraged custom videos and images on the Hearst Digital website to generate over 3.3 million impressions. Interactive ad units and real-time optimization helped drive high engagement, with an interaction rate of 4.42%, nearly double the industry benchmark. The results successfully increased awareness of Shell's Eco-marathon program and its leadership in energy efficiency.
Corporate Regionalization & Community Buildingkatelynshelby
The document discusses how corporate regionalization divides large companies into smaller regional parts to better serve local needs and cultures while maintaining a single brand identity. While this structure is more manageable, it risks reducing internal community among employees. The document proposes using social media as a way to digitally rebuild community through internal blogs and forums to share news and ideas across regions, as well as external social media to engage customers and the public.
The document discusses social media marketing and describes Awareness's complete social media marketing solution. It outlines best practice communities for different use cases including corporate voice, user-generated content campaigns, enthusiasts, associations/subscribers, loyalty, innovation, peer support, events, and provides customer examples for each.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
LeanCor Training and Education Webinar: From Paperback Book to Global Deploym...LeanCor Supply Chain Group
This document provides information about LeanCor, a company that provides lean training and consulting services. It introduces two of LeanCor's executive leaders - one focused on lean training and education, and the other focused on lean operational excellence at GE Transportation. It then discusses LeanCor's service offerings and provides an example of how they helped one company implement a blended online and in-person lean leadership development program globally with 160 participants.
LeanCor Logistics Webinar: How to Build Lean Logistics Route Plans for Networ...LeanCor Supply Chain Group
Outdated and complex distribution network structures can contribute to over-sized inventory levels, unnecessary costs, a strain on service, and overly complex inventory deployment. Network-Optimization
In the second webinar of the Lean Logistics Series, learn how you can leverage lean principles to stabilize your logistics network.
We Will Explore:
• Market factors that are driving shippers to re-design their networks
• How dynamic and static routes can lead to lower total cost and optimal customer service
• The principles, processes, and tools that must be in place for success
This document discusses how social media can be used in business to increase brand awareness and enhance value. It provides examples of how companies have successfully used blogs, microblogs, social networks, photo sharing, video sharing, and other social media to engage with customers, solve problems, and increase business. Specific strategies and case studies are presented from companies like Dell, Comcast, Barack Obama's presidential campaign, Cadbury, Netflix, Citrix, Sony, and Fancast.
ADV 420 - Final Powerpoint -- Digital Marketing StrategyTyler Horne
The document outlines a digital marketing strategy for DIRECTV to grow its customer base of 37 million by targeting college students aged 18-25 through social media. It allocates $50 million to create social media campaigns, half on Facebook, and the rest split between YouTube, Twitter, and Instagram. The strategy aims to piggyback an existing college student promotion by offering free DIRECTV service on campuses to build loyalty among millennial customers.
This document discusses user generated messages and their importance for marketing. It provides examples of user generated content like social media posts, reviews, and videos. Statistics are presented showing the prevalence of social media and how consumers increasingly trust peer recommendations over traditional advertising. The significance of user generated content for building trust and engaging customers is explained. Lastly, it discusses how companies can develop consumer generated marketing strategies to cultivate relationships and gain greater exposure through authentic customer messaging.
Enterprise 2.0 and The Enterprise YouTubeMediaPlatform
Enterprise 2.0 aims to help employees, customers, and suppliers collaborate and share information using web 2.0 technologies like social software platforms. Enterprise social networks can improve company performance by exposing experts, creating strong connections, and significantly improving communication. Video is also becoming increasingly important, with many employees using consumer video platforms like YouTube for work purposes. This ungoverned usage presents security and bandwidth risks. Enterprise video platforms provide governance, security, and scalability to streamline internal video sharing and collaboration while reducing these risks.
Technology has significantly impacted public relations tactics and techniques. It has required PR practitioners to integrate digital communications like social media platforms into their practices, as traditional print methods are becoming obsolete. Technology allows PR practitioners to reach mass audiences and maintain brand awareness on social media. However, practitioners must consider how effectively technology can be utilized to send targeted messages to audiences and ensure a return on investment. Social media platforms provide opportunities for PR practitioners to collect client information and communicate with current and potential clients.
Digital public relations serves the same function as traditional PR but is more powerful, faster, wider, cheaper, and interactive. It has become essential due to the explosion of internet usage and social media, where anyone can participate and share information globally virtually for free. An effective digital PR strategy utilizes tools like RSS feeds, online communities, social media, viral marketing, blogs, forums, and websites to build relationships and engage with all stakeholders in a company's ecosystem.
The Home Depot partnered with Briabe Mobile for the fourth year to drive engagement for its "Retool Your School" grant program using mobile and social media. Briabe's solution was Catalyst, a mobile-first engagement hub to unify content, social conversations, and media strategies. Through influencer targeting, an ambassador program, and dedicated social management, the campaign achieved 201 million earned impressions, a 2,300% increase in amplification over previous years.
Social Media Marketting : twitter , youtube , linkedin , facebookDixon Dominic Palett
The document discusses four main sectors of social media: publishing, sharing, discussing, and networking. It provides examples of social media channels for each sector. The publishing sector includes channels like blogs, YouTube, Flickr and Instagram that allow users to publish content. The sharing sector focuses on channels like Tumblr and Spotify that enable sharing content. Discussion-based channels mentioned include Quora and messaging apps. Finally, the networking sector covers professional networks like LinkedIn and personal networks.
The document provides guidance on developing a social media plan and methodology. It defines social media and discusses how it has evolved marketing from one-way broadcasts to two-way conversations. The benefits of social media include increasing awareness, enhancing credibility, and building relationships. It then outlines a 10 step methodology for developing a social media plan, including defining objectives, audiences, resources, content initiatives, and channels. It stresses the importance of monitoring performance and maintaining social media efforts over the long run.
SoMazi - Property industry educational package - Part 1SoMazi
How businesses in the property industry can benefit from social media? Learn more with SoMazi's social media educational package for the property industry. In this first part (of three) you can understand why you simply cannot miss the social media boat.
The document discusses using social media and broadcast media to acquire customers. It notes that social media allows for a low-risk advertising model through new technologies and business models. While growth in social media users and advertisers has occurred, directly advertising on social media faces challenges like unwillingness to transact and intruding on personal space. The document suggests a more subtle and engaging approach through brand personality and values rather than just visuals. It proposes combining traditional affiliate marketing techniques with new formats like video and integrating them into social media platforms like Facebook.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
Case Study: "Using Dynamic Video to Drive Shell's Eco-Marathon"iMedia Connection
The document discusses a content marketing campaign by Shell to promote its Eco-marathon program. The campaign leveraged custom videos and images on the Hearst Digital website to generate over 3.3 million impressions. Interactive ad units and real-time optimization helped drive high engagement, with an interaction rate of 4.42%, nearly double the industry benchmark. The results successfully increased awareness of Shell's Eco-marathon program and its leadership in energy efficiency.
Corporate Regionalization & Community Buildingkatelynshelby
The document discusses how corporate regionalization divides large companies into smaller regional parts to better serve local needs and cultures while maintaining a single brand identity. While this structure is more manageable, it risks reducing internal community among employees. The document proposes using social media as a way to digitally rebuild community through internal blogs and forums to share news and ideas across regions, as well as external social media to engage customers and the public.
The document discusses social media marketing and describes Awareness's complete social media marketing solution. It outlines best practice communities for different use cases including corporate voice, user-generated content campaigns, enthusiasts, associations/subscribers, loyalty, innovation, peer support, events, and provides customer examples for each.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
LeanCor Training and Education Webinar: From Paperback Book to Global Deploym...LeanCor Supply Chain Group
This document provides information about LeanCor, a company that provides lean training and consulting services. It introduces two of LeanCor's executive leaders - one focused on lean training and education, and the other focused on lean operational excellence at GE Transportation. It then discusses LeanCor's service offerings and provides an example of how they helped one company implement a blended online and in-person lean leadership development program globally with 160 participants.
LeanCor Logistics Webinar: How to Build Lean Logistics Route Plans for Networ...LeanCor Supply Chain Group
Outdated and complex distribution network structures can contribute to over-sized inventory levels, unnecessary costs, a strain on service, and overly complex inventory deployment. Network-Optimization
In the second webinar of the Lean Logistics Series, learn how you can leverage lean principles to stabilize your logistics network.
We Will Explore:
• Market factors that are driving shippers to re-design their networks
• How dynamic and static routes can lead to lower total cost and optimal customer service
• The principles, processes, and tools that must be in place for success
Are you deploying lean through your department or organization, but have hit some roadblocks?
Are you considering lean as the solution to your business challenge, but aren’t sure where to begin?
Are you just curious as to what lean is all about?
In this 1-hour webinar from LeanCor Training and Education, we’re break away from the traditional presentation format and host a live Q&A session on all things lean with our panel of Lean Deployment Executives.
The document repeats the same short phrase about clicking through slides after a few weeks and noticing if anything looks different. It asks the reader to check their slides after some time has passed and see if they perceive any changes. The brief message is duplicated several times with no other context provided.
The document discusses cloud computing and its advantages for businesses. Specifically, it notes that cloud computing involves delivering hosted services over the Internet. It advocates that businesses should focus on their core competencies and outsource non-essential tasks like IT that can be provided more cheaply and efficiently in the cloud. Some key benefits of cloud computing mentioned include low upfront costs, flexibility to quickly access more resources as needed, and having the provider manage the infrastructure.
Visit www.placementpapers.net for placement papers. The document provides 30 questions related to aptitude with answers provided at the end. The questions cover topics like percentages, time/work problems, sequences & series, coding/decoding, logic, and spatial reasoning. Answers to the questions are provided at the end ranging from single numbers or words to short multi-step explanations.
In an ideal lean supply chain, everything would be produced and consumed at the rate of end-customer demand. Unfortunately, it’s necessary to forecast demand and build inventory into stock.
In this 1-hour webinar, learn why we need inventory, what drives it in our supply chain, and how to reduce it for real.
We will explore best practices and strategies in:
Inventory visibility
Inventory stratification and stability
Inventory replenishment
*This webinar is part of a special “Go to the Gemba” series where we interview different industry supply chain professionals about how they use lean principles and tools to solve their challenges.
Is your logistics strategy achieving the levels of control and stability necessary to deliver on customer expectations? Are your logistics processes designed for daily visibility, waste reduction, and supply chain collaboration? In this first webinar of the Lean Logistics Series, learn the critical components of a lean logistics operational strategy that will position your company for competitive advantage.
Supplier collaboration and the resulting improvements are critical requirements for implementing lean across the supply chain. In this 1-hour webinar, learn how to start developing your suppliers to drive results in cost, lead time, and material availability.
We will explore:
Why managing supplier performance is critical to a lean logistics strategy
Recommended tools to monitor, communicate, and advocate supplier performance
Management systems: dashboards and the Plan-Do-Check-Act (PDCA) cycle
Results: learn how one customer used a disciplined supplier development process to impact freight costs and margins.
*This webinar is part of a special “Go to the Gemba” series where we interview different industry supply chain professionals about how they use lean principles and tools to solve their challenges.
This slide show/presentation will help you analyze the path one must take in order for change to be sustainable and successful - not easy-
Guided by authors who have studied the different perspectives one must look at for this to happen (Ernest House et al), you will not only be navigating through theory, but through how these apply to the educational field with practical examples of implementation.
Change is here to stay, and this particular field is no exception. Just think of the backlash one might create in terms of frustration and economic cost if the wrong path is chosen. Integrating web 2.0 tools in the learning field is just one example which – more than what is desirable – goes wrong because of the ill taken choices make down the line. Unleash your imagination and take these pointers to your classroom. It will be choice you will not regret.
LeanCor is a consulting and operations company dedicated to applying lean principles across supply chains. It has over 100 employees across 10 US and Canadian locations. LeanCor helps customers prepare their people through training, perfect their processes through consulting, and execute and sustain lean operations. Its services bridge lean theory with operational reality. LeanCor uses tools and techniques like pull systems, reducing non-value-add activity, and measuring total cost of ownership to help customers reduce lead times, create velocity, and reduce variation in their supply chains.
LeanCor Consulting Webinar: The PFEP – How to Create Standardization in Mater...LeanCor Supply Chain Group
Building a Plan for Every Part (PFEP) is one of the most effective ways to create standardization in an ordering and delivery process and optimize material flow. Breakthrough results in on-time-delivery, coverage, and cost reduction can be achieved through this discipline, but how do you do it? In this 1-hour webinar from the LeanCor Consulting team, learn the critical components of PFEP that will ensure delivery of the Right part, at the Right time, in the Right quantity.
*This webinar is part of a special “Go to the Gemba” series where we interview different industry supply chain professionals about how they use lean principles and tools to solve their challenges.
We Will Explore:
How to collect the PFEP data necessary to make informed decisions about transportation, packaging, inventory, placement, ordering quantities, and handling.
How to successfully implement PFEP in your operations
How PFEP can stimulate an environment of doing the right thing first and lay the foundation for continuous improvement
LeanCor Consulting Webinar: How to Deploy Continuous Improvement in the Wareh...LeanCor Supply Chain Group
An effective continuous improvement program in the warehouse can lead to higher productivity, lower costs, decreased turnover rates, and more.
In this 1-hour webinar of the LeanCor Consulting series, learn how one distribution company followed a road map to deploy a customized approach that empowered all levels of the organization.
The Road Map:
Phase 1: Identifying Efficiency Gaps
Phase 2: Leadership Alignment on Purpose and Principles
Phase 3: Associate Level Engagement and Project Execution
Phase 4: Results and Reflection – Reaping the Benefits
This document defines social media and discusses how businesses can use major platforms like Facebook, YouTube, blogs, LinkedIn and Twitter for marketing and engagement. It outlines incentives for businesses to use free social media tools, and how they can increase brand exposure, market products/services, gain customer insights and increase satisfaction. While social media provides opportunities, its effective management requires balancing promotion with moderation, and measuring returns can be challenging without standardized metrics. Overall social media creates new ways for businesses to build online relationships and engage in digital communities.
Guerrilla marketing relies on creativity and sharing content through social media rather than large budgets. As social media has grown, it has become an important low-cost marketing tool for connecting with customers and learning about their interests through sites like Facebook, Twitter, LinkedIn and video platforms. The document provides tips on using different social media strategically to both learn about customers and promote brands or businesses in an engaging way.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Larry Weber and Alex Mouldovan presented on measuring the return on investment (ROI) of social media. The agenda included Larry and Alex sharing their perspectives and having a discussion. Alex discussed how social media is transforming business and provided examples of ROI from Dell, Marriott, CDW and eBay. He also covered best practices for social marketing and measuring social media ROI. Larry and Alex then had a discussion and took questions from the audience.
Is Your Business Bold Enough for Social Culture?Neville Hobson
This document summarizes Dell's social media strategy and efforts over time:
1) Dell formed a community outreach team in 2006 to listen to online conversations about the brand. Over time, Dell expanded its social media presence across platforms like Twitter, YouTube, and blogs.
2) Dell established a social media command center to monitor 22,000+ daily posts in 11 languages. It also built an influencer relations program to identify and build relationships with key online influencers.
3) Dell held in-person Customer Advisory Panel events to get feedback from influential social media users it had identified. These events were well-received and generated positive coverage and advocacy.
The document discusses how marketing is evolving from traditional advertising to integrated social media marketing. It provides examples of how companies can leverage different social media platforms like Facebook, LinkedIn, blogs and Twitter to build their brand and engage with customers. The key aspects highlighted include the need to clarify brand goals, develop an integrated social media strategy, and leverage user generated content and online conversations to build relationships rather than just do one-way messaging.
Social business media focuses on engaging with decision-makers in specific industries through platforms like webinars, podcasts, blogs, and online forums. It allows for contextual marketing during work hours and aids in influencing product purchases. Cygnus Business Media uses various social business media platforms to connect brands with industry professionals and make them part of ongoing conversations.
Did you know that business-to-business media companies have been engaging in influential social communities long before "social media" was the buzz word? Think all companies should be on Facebook?
I made this presentation on Social Media when working as Strategic Planner for the Belgian communication agency ENGAGE BBDO in October 2010.
The presentation is an update of my former Social Media presentation and gives a view on the evolution of Social Media and how we canharness its power to deliver engagement. Please be advised that some content is in Dutch.
I thank you for your comments.
The document discusses how major events are utilizing social media to drive success. It provides statistics on social media usage and adoption rates. It then discusses strategies, tactics, and lessons learned from several large events in using social media for promotion, engagement, and marketing including ComicCon, National Association of Broadcasters (NAB) conference, and Game Developers Conference (GDC). Challenges and opportunities of using different social media platforms for events are also covered.
The document provides an overview of social media and its use for marketing purposes. It discusses the history and premise of social media, comparing it to traditional marketing methods. Some key statistics on internet and social media usage are presented. The document also analyzes how Fortune 100 companies are using major social media platforms like Twitter, Facebook, YouTube and blogs. Finally, it explores different ways to utilize specific social media like blogs, Twitter, social networks, podcasts and video for marketing goals like communication, branding, advertising and sales.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
A talk at HTNG in Lisbon on why 'doing social media' outside the company isn't enough to achieve the adaptability companies need to survive the 21st century.
Similar to Social media lunch and learn series, Aug. 17th part b (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.