Harness The Power Of Social Marketing
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This document discusses integrating social media and sales. It begins with defining social media and how consumers use it for communication, relationships and sharing content. It then discusses assessing needs, defining objectives like awareness and conversion, and developing a strategy. Examples of objectives for integration into sales include lead generation and after sales support. The document outlines what is required for success and provides case studies of companies that successfully utilized social media, such as H&R Block's comprehensive social media blitz and a winery's blogging strategy that increased sales. It concludes with developing an effective social media strategy by understanding customer interactions and defining clear goals.
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Harness The Power Of Social Marketing
- 1. Harness the Power of Social Marketing Shailesh Ghimire Director, Interactive Marketing Air Marketing (airmarketing.com/blog)
- 4. Blogs White Label Social Networks Wiki’s eMails Social Networks
- 7. Integration
- 12. Consumers
- 14. What Consumers Do Online Source: Forrester Research
- 21. Case Studies
- 33. Summary
- 36. Next: Developing an Effective Social Media Strategy
- 38. Questions Shailesh Ghimire (480) 748-2694 [email_address] AirMarketing.Com/Blog