1. Awareness Solution Overview © 2008 Awareness

2. Awareness

3. What's Driving Social Media Marketing? © 2008 Awareness CONFIDENTIAL

4. Social Media Marketing: Making Marketing Social © 2008 Awareness

5. Awareness: Complete Social Media Marketing Solution

6. Social Media Marketing: Keys to Success

7. Top 8 Social Media Marketing Use Cases

8. Best Practice Communities: Proven, Fast Results

9. Best Practice Communities: Ready to Measure Success

10. Awareness: Broad Spectrum of Customer Needs

12. Community Growth: Leveraging Content and Profiles

13. Social Media Marketing: Keys to Success Leverage Content & Profiles

14. Leverage Content and Profiles: Maximize Value © 2008 Awareness CONFIDENTIAL

15. Separate Social Media Tools: Fragmented Content ? ?

17. Awareness Content Triggers: Take Action on Content

18. Uniform Content: Benefits Many Audiences

19. Social Media Marketing: Keys to Success Maximize Participation

20. Awareness: Multiple Points of Participation

21. Social Media Marketing: Keys to Success

22. Awareness: Social Media Marketing

23. Awareness Best Practice Communities © 2008 Awareness

32. Customer Examples

35. McDonald’s: Corporate Voice Community

36. New York Times: Enthusiasts Communities --15 Sites + 9 others

37. Boston.com: Enthusiasts Community © 2008 Awareness CONFIDENTIAL

38. Flight Centre: Enthusiasts Community

39. P&G: Innovation Community

40. P&G: Innovation Community

41. Natura: Innovation Community © 2008 Awareness CONFIDENTIAL

42. Staples : Loyalty Community

43. Constant Contact: Peer Support © 2008 Awareness CONFIDENTIAL

44. Oracle Applications Users Group: Peer Support © 2008 Awareness CONFIDENTIAL

45. Hershey's: User-Generated Content Campaign/Microsite Multiple points of participation

47. American Heart Association: User-Generated Content Campaign/Microsite © 2008 Awareness CONFIDENTIAL

48. Earth Knowledge: Associations/Subscribers Community

49. Sg2: Associations/Subscribers Community © 2008 Awareness CONFIDENTIAL